Useful resources for marketers
This section of our site is all about offering you inspiration, whether it be for the tactical or the more strategic elements of your work with all things marketing automation. Here you will find tips, tricks and maybe even the occasional revelation that will help lift your communications to the next level. Whilst the material in our ever-expanding “universe of marketing resources” is based principally around Email Marketing and Marketing Automation, we also write about anything and everything that may be relevant to your marketing efforts as a whole, including social media marketing, search engine optimisation and more. You will also find the occasional guest post from other relevant companies in our broad network.
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Use our tag cloud below to get directly to the topics that interest you. We hope you find this constantly developing pool of knowledge useful, and we would love to hear from you if there is anything you might be interested in us adding to this knowledge repository.
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Latest articles
DKIM and SPF Made Simple: Email Security Essentials
Cyber threats loom large, safeguarding digital communication has never been more important. Emails have become vital for both personal and business communication. With the convenience of email comes the risk of fraudulent activities such as phishing and spamming. How...
Data-driven Personalization with Customer Data Platform (CDP)
Data-driven Personalization has become a top priority for businesses looking to connect with their customers on a deeper level. It goes beyond simply inserting a customer's first name into an email or promotional message. Data-driven personalization is about...
Marketing Automation Welcome Flow: 7 Tips for Engaging Welcome
The marketing automation welcome flow is a critical element in any company's customer journey. It's the first touchpoint with new prospects. A Marketing Automation Flow is a series of automated, personalized messages or interactions. As a welcome flow it's designed to...
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Flows
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Social Integrations
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LeadScoring
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Event Tracking
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More excellent articles
Are You Creating Barriers for Your Customers?
One of the biggest tasks for marketers is lead generation. For, without lead generation there are no customers, no sales and certainly no business. Lead generation can be a daunting exercise, especially if you are creating barriers for your customers. So, it is time...
How to Combat the Anonymous Visitor
Have you ever wondered who the anonymous visitor is on your website? There are sure to be a few. Well, perhaps more than just a few. In actual fact, the majority of website visitors are anonymous. As a result their contact information is unknown. As of June 2021,...
Top 5 Christmas Email Marketing Tips to Boost Your Campaigns
The holiday season is upon us once again. And here we offer you the top 5 Christmas email marketing tips to help boost your campaigns. With this in mind, it is a great time to make the most of every opportunity to increase your sales. Holiday Retail sales in the US...
How to Design the Perfect Marketing Automation Flow
In previous articles we have discussed the benefits of Marketing Automation. In this article, we take a closer look at how to design the perfect Marketing Automation flow, to suit your business. The process of identifying how Marketing Automation can help can be a...
Combining Marketing Automation with a Customer Data Platform (CDP)
Two of the hottest buzzwords at the moment are Marketing Automation and Customer Data Platform (CDP). So, combining these two platforms should be a no brainer. When it comes to customer service excellence, meeting and exceeding customers’ expectations is the backbone...
Email Marketing with Social Media
Advertising on social media has come a long way over the past decade, with various platforms taking leaps and bounds. The likes of Facebook, Instagram, Twitter and LinkedIn, just to name a few, have evolved into money-spinning machines. Once just an entertainment...
iOS 15 And Its Impact on The Future of Email Marketing
There is a new dark cloud on the horizon. That is how the iOS 15 update for email marketing has been described. iOS 15 is the latest version of Apple's iPhone operating system, which has just been released. And it is sure to cause a storm. With the launch, iPhone...
Top 5 Pitfalls to Avoid with Your Email Marketing
The effectiveness of your Email Marketing relies on you staying on top of your game. Just like any combat or sport, the best defense is a good offence. So, avoiding pitfalls should be your goal. In this article we will discuss the top 5 pitfalls to avoid so you not...
The Definitive Guide to Marketing Automation
Have you noticed how your to-do list continually grows? Have you ever wondered how you are going to handle your ever-growing tasks? This is a challenge marketers face on a daily basis. With technology moving so fast, companies are always looking to be one step ahead...
The Ultimate Guide to Email Marketing
Email has been around for decades. It is the most valuable tool used to deliver campaign messages, via email marketing, while increasing leads and converting them into sales. In this, The Ultimate Guide to Email Marketing, we will show you how to best use this tool to...
How to Measure Email Newsletter Engagement
Most email marketing platforms today have fairly detailed statistics where the performance of your newsletter can be measured. But what are the factors that you need to look out for? And how do you know if the quality of the recipients on your lists are actually of...
Lead Generation – Growing your Business
Lead generation is one of the most vital components in maintaining and growing your business. A highly delicate process in attracting prospect customers, nurturing them and converting them into sales. Whether your business is service or product based, or B2B or B2C...
5 Great Ideas for Marketing Automation Flows
With Marketing Automation flows, you can set up a series of automated processes. This will enable you to execute different messages and actions to your target audience, at any desired time. Here are 5 examples of Marketing Automation practices that can help you get...
How to Build a Good Email List
What Is A Good Email List? A good email list is your funnel for converting leads into sales. When it comes to building an email list there are many factors that need to be taken into consideration. Know Your Audience Knowing your target audience will help you...
21 Great Ideas to Create More Engaging Email Newsletters
What to Put in An Email Newsletter? Marketers face a daunting and frustrating task to have to continually come up with fresh ideas with content for email newsletters. However, ideas can be endless so it is when you have a great idea that meets consumers' needs that...
How to Avoid Your Email Ending Up as Spam
The biggest fear you face as a marketer is having your newsletter end up in spam. The hard work you put in to create a good email list can all go down the drain if not done correctly. Here are some ideas on how to avoid this dilemma so your newsletters end up in your...
How to Obtain Higher Open Rates
Increase Your Open Rates Email newsletters are designed to be opened. You can spend an endless amount of time on preparing and sending out newsletters, but unless people are drawn to opening them then it can become a pointless exercise. One of the first things a...
Saving Time with Marketing Automation
Marketing Automation is the process that enables you, as a user, to automate and link your marketing campaigns. The results of these activities can be analyzed to improve and increase your activity with your customers. These campaigns and activities are controlled by...
The Successful Web-Shop
One of the most important steps a web-shop owner can take is to ensure continuous communication with their customers. Often a lot of time and money is spent on attracting customers via online advertising, competitions and social media. However, once the customer has...
The Battle for Attention
As marketers, we face a difficult task. It is up to us to ensure that the company’s brand awareness increases, that leads are generated and turned into sales and customers understand the products and services that the company provides. At the same time, we have less...
What is a transactional email?
There is no doubt about how effective Email Marketing and Marketing Automation really is when it is executed correctly. As mentioned in other articles on our website, research has shown that you can see an improvement by a factor of up to 40 times in the ROI of your...
Reactivating Lapsed Customers
The wheel already exists, so why reinvent it? Your customer base exists, so why recreate it? Lapsed customers are a fact of commercial life but lapsed does not necessarily mean lost - very far from it. Of course, growing and nurturing a healthy business will...
Split Testing Email Marketing Campaigns
How do you make sure that you are sending the best performing messages to your audience? Is it really possible to know what is the most engaging and effective content for you to send to your contact list and ensuring succes with your Email Marketing? How can you know...
Putting AI to work in marketing
“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing.” Larry Page, CEO of Alphabet Inc. and...
AI – A few things you didn’t know you needed to know
Artificial Intelligence - It’s the stuff of science fiction, right? In a world of conspiracy theories, with news reports about AIs developing their own unique language, and blockbuster movies detailing in great and ever more explosive depth the perils of AIs taking...
Customer Clubs – What have they ever done for us?
Do I really need to create a Customer Club? Well on the surface of it, strictly speaking, no. But unless you have found a magic formula, a totally unique product or service, and a totally captive audience, the simple commercial reality we all face is that competition...
Email Marketing Tips & Tricks – Part One
Email marketing is arguably the most cost effective and efficient marketing channel available to your business, regardless of company size or area of business. Done well it speaks volumes for you as a brand, can nurture leads, build loyalty, and have a significantly...
Online Marketing Strategy
What is an Online Marketing Strategy? Put simply, an online marketing strategy is the series of actions and processes, digital and otherwise, designed to ensure your business meets its goals using appropriately chosen online marketing channels. This might sound a...
Gamification: The Smart Strategy Of How To Increase The ROI Of Email Marketing
The following article is a guest blog written by our friends at Playable: Email marketing is a trusted relationship between a brand and its audience. It’s a bit like dating. In exchange for an email address, that person trusts you’ll deliver quality content or...
Why Use Email Marketing?
Been there, done that… In a world inundated with a plethora of channels, devices and platforms, and given that the average 21st century human now has an attention span of a mere 8 seconds, it is perhaps all too easy to assume that as one of the longer established...