SMS Marketing

– Fully Integrated Omnichannel Marketing

SMS Personal Channel

SMS is an effective marketing channel.

SMS messages are perceived as both important and personal by the recipients, which means that up to 95% of all SMS messages are read within 5 minutes.

This makes SMS an ideal channel if you need to hit your customers with the here-and-now offers, notifications or as “recovery” for email or reactivation of dormant customers.

With MarketingPlatform, it’s easy to integrate SMS into your marketing. Our SMS editor makes it easy to personalize messages with dynamic merging of individual data through a wealth of contact fields.

MarketingPlatform also supports mail2SMS

Integrated SMS Marketing

MarketingPlatform combines SMS and email marketing on the same platform.

You can use information from your contacts’ profile in your SMS. SMS can also be used in your customer journey flows, just as your other systems can send SMS messages through MarketingPlatform. For example: booking confirmations, take-away notifications, or utilities sending alert messages.

It’s easy to integrate ERP, CMS, CRM, Webshop or any other system.

SMS in an Effective Omnichannel Strategy

The combination of Email and SMS Marketing ensures higher engagement.

The store chain can send newsletters with a number of offers and follow up with an SMS with dynamic content depending on what the customer has clicked on in the email or which store the customer is affiliated with.

The carrier can send automatic track-and-trace messages depending on where in the system a package is and who it is from.

The B2B company can send out recovery SMS messages to customers if the newsletter does not appear.

The possibilities with SMS Marketing are many – and can be tailored to the individual company’s needs.

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Marketing Automation with SMS

With MarketingPlatform you can easily set up Marketing Automation flows, which include SMS together with a large number of other channels, such as Email, App and Social Media.

This way you can automate your SMS marketing so that specific SMSs are sent when the customer triggers a predefined action (E.g., has been inactive for 60 days) and with dynamic content, so that the customer is addressed by name and only offers are displayed to match items previously purchased.

More Features for Joy and Benefit

Hver eneste måned udvikler vi nye funktioner og opdaterer de eksisterende.
Every month we develop new features and update the existing ones.
We believe that constant innovation is the way to long-term joint success with our customers and partners.
Our large development team is in constant dialogue with users about new features and improvements.

Dynamic Content

Dynamic content in newsletters changes based on interests or the recipient’s past behavior. The tool is integrated into Builder, making it easy to create multiple variations of the same campaign. Dynamic content is basically a segmentation where the recipients can receive vastly different versions of the same campaign. Dynamic content can also be combined with the Feeds function.

Delivery

We make demands on which customers can broadcast through MarketingPlatform so spammers with questionable messages, or senders with purchased lists, are not welcome. This means that we can deliver your messages to the recipients’ inboxes. Welcome to a reputable company.

Millions of free images and icons

The quality of the graphic expression in your campaigns is crucial to whether the recipients respond. With MarketingPlatform, all customers have included access to over 2 million professional images and approximately 200,000 icons. All images and icons are of course integrated in our Builder, categorized and made fully searchable.

mail2sms

With mail2sms, your other systems can send SMS messages through MarketingPlatform. For example: booking confirmations, take-away notifications are ready, or utilities that send out alert messages. It is easy to integrate ERP, CMS, CRM, Webshop or another system.

Feeds

The Feeds function allows you to send automatic emails filled with relevant content from your website or web store, Facebook, Instagram, financial system or a completely different feed. With external content, the system dynamically reads RSS, XML, Facebook and Instagram feeds. They are automatically added to your campaign tailored to your company’s branding strategy.

Intelligent SMS Marketing

MarketingPlatform combines SMS and email marketing on the same platform. After registration, SMS messages can be sent easily and quickly to your contacts and they can unsubscribe at any time with just a single click. You can use information from your contacts’ profile in your SMS. And SMS can also be used in your customer-journey flows.

Split Testing

Split tests allow you to try out different campaigns for a selected group of a contact list or segment. This way, depending on your success criteria, you ensure the best campaign is sent out to the rest of your recipients. Who wins: campaign A, B or C? Submit the winning campaign to the rest of your list automatically.

Social Sharing

Sharing a newsletter on social media is easy. MarketingPlatform supports sharing on all the well-known social media platforms. The recipient of a newsletter can, with just a few clicks, post the newsletter on their own profile. As a sender, you can link MarketingPlatform with your company’s Facebook or Twitter profile.