Customer Data Platform

With MarketingPlatform you can integrate data directly from platforms such as ERP, CRM and CMS systems, just as easy as data can be integrated from your webshop, POS systems and partners.

Collecting data from multiple systems provides a number of opportunities to get to know your customers better. You can gather information about how customers shop in your webshop and compare it with data from physical stores. Just as you can collect data on how customers interact with your website or your webshop, and gather information about which products and categories they are most interested in.

The data collected can be anything from basic data such as name, interests, which store they are associated with, transactional data, purchase history and AI enriched data.

A big chart explains the Customer Data Platform features within MarketingPlatform.