Omnichannel Marketing Automation with AI
– email marketing, SMS marketing, social marketing
Here’s how MarketingPlatform helps you
“Time to be Creative” is our mantra. We bring smart people and innovative software together, enabling you to create success through a genuine dialogue with your chosen audience, whoever and wherever they may be. Here’s how we do it…
MarketingPlatform for your business
We have tailored our Marketing Automation platform for your industry. Read how others whose business looks like yours are using MarketingPlatform.
B2C eCommerce
B2B eCommerce
B2C
B2B
Public sector
NGO & Non-Profit
eCommerce and MultiChannel
MarketingPlatform is an Email Marketing and Marketing Automation platform used by Danish eCommerce successes such as Kids-World, kino.dk, Primo Tours, AV-Cables and Olivers Petfood. Moreover, we offer an advanced and intuitive platform. Read how features like LeadScoring, Tracking, Feeds, Automated Flows and Abandoned Basket can do wonders for your webshop. Of course we will help your business every step of the way with start-up process.
FlowBuilder
Our FlowBuilder takes the planning and the execution of your communication to the next level. Unlike anything else available today, we have taken our time to evaluate how we can enable the time you spend to be creative, more fun and more productive.
With our FlowBuilder, you are able to tailor your campaigns completely within your omnichannel marketing plan. This helps you to take your tasks from a strategic to a tactical level. We are very excited about our FlowBuilder function, and we believe that you will be too.
Ecommerce
LeadScoring
Lead scoring is all about timing, and hitting the recipients with intelligent segmented messages at the right moment when they are in the market to buy. Therefore we have developed LeadScoring, which can easily collect recipients’ behaviour in emails, SMS messages, on your webshop and website. All the collected data can easily be used for segmenting and filtering as well as for targeting of content from feeds and other forms of dynamic content.
Ecommerce
Tracking
Tracking collects knowledge about a recipient’s behaviour – whether it be from your newsletter, SMS messages, or your webshop and website. With our unique setup, which combines your sitemap and your product feed, the combined data can easily be used for personalized campaigns as well as in automated flows. Along with this, MarketingPlatform also profiles the traffic from your webshop or website.
Ecommerce
Integrations
MarketingPlatform has standard integrations for most webshops systems and CMS platforms. It is easy to integrate both contact data and transactional data such as orders and purchases. Use Connector and connect to an API, write code to our REST API, SDK or use Zapier as an integration hub.
Campaign Builder
We have created the most complete, and at the same time intuitive, drag-and-drop editor on the market. It is easy to integrate social media, Trustpilot, your own images and content, as well as dynamic and intelligent content from product feeds. Our Campaign Builder can read the products from any webshop and insert them intelligently in email campaigns with the use of behavioural data, increasing your profit by a factor of between 4 and 10 times.
Ecommerce
Automated flows
Create a meaningful customer journey with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. Along with this, we can use tracking information from your webshop, enrich it with order data and provide the most optimal targeting of the recipients.
Ecommerce
Abandoned cart
It is not uncommon for customers to either abandon a shopping cart completely or remove products from the basket that they are actually interested in. For one reason or another, at the time of placing the order, they change their mind. For us, that action is an event that can be collected and used for segmentation, and automated flows which send a reminder at a set time after the basket has been abandoned, and also for populating dynamic content in the campaign itself through our Campaign Builder. The abandoned shopping basket feature supports all platforms through our unique self-learning registration of the actions taken on your webshop.
Ecommerce
Event Tracking
Almost every action and click in a webshop or on a website can be collected with Event Tracking in MarketingPlatform. In addition, with the Product Feed functionality in Tracking, events, products and campaigns are easily linked. For example, follow up on specific clicks, the download of materials like PDF documents, an interest shown for a specific product, and much more. The collected events can be used in automated flows for manually segmented send-outs and for targeting content directly in the Campaign Builder.
Perfect. On all devices.
We have made it simple – your campaigns look fantastic on computer, tablet and smartphone.
Ecommerce
Segmentation
Segments can be set up in just a few seconds. Segments are a part of one or more contact lists. A segment can be based on flat contact fields, deep transactional data from an integration, behavioural data from emails, SMS and from your webshop – or any combination of all the options mentioned above. In addition, MarketingPlatform also contains compound segments that can combine multiple segments as one.
Ecommerce
Statistics
Recipients’ behaviour across the channels is saved safely and in a structured way. You can see how many have opened a campaign, as well as on what and when they have clicked. Moreover, you can follow their behaviour on your webshop and use the gathered knowledge in the following campaigns. Some of the statistics are for the individual recipient, where a lifetime log details all their actions, from the first sign up, through interactions with forms, to flows and of course their behaviour across campaigns and channels. The same goes for current LeadScore. Here, the statistics reveal the value of the recipient which will appear as information that can be used for proactive targeting and segmentation.
Ecommerce
AI
Together with Google, we have created the world’s best Artificial Intelligence for your email campaigns and your webshop. MarketingPlatform Intelligence builds a bridge between the purchase data you have in your ERP, webshop or other platforms for instance; the data from the MarketingPlatform Tracking feature (if integrated on your shop or site) and the data from our LeadScore functionality and other behaviours in your campaigns. Our cutting-edge Artificial Intelligence feature automatically inserts recommendations into email campaigns, websites or webshops. Use our Intelligence feature to create automated product recommendations based on data and algorithms.
‘’We have chosen MarketingPlatform because of the intuitive platform, the good prices as well as the quick support.’’
Daniel Bentien
kino.dk