Seamless Email Marketing integration

– With SMS & Omnichannel marketing

Lead Scoring

Lead scoring is all about timing, and hitting the recipients with intelligent segmented messages at the right moment when they are in the market to buy. Therefore we have developed LeadScoring, which can easily collect recipients’ behaviour in emails, SMS messages, on your webshop and website. All the collected data can easily be used for segmenting and filtering as well as for targeting of content from feeds and other forms of dynamic content.


Data exchange should be easy. That is why we have developed standard integrations with all the solutions, programs, systems and services with which you are familiar (and perhaps even with some you have yet to discover). Moreover our Connector can connect with almost all systems in the whole world in just a few minutes. We also support Zapier integration services.

Personalization and segmentation

MarketingPlatform is a comprehensive solution for marketing automation and email and SMS marketing. MarketingPlatform makes it possible to engage in a genuine conversation with each individual member of your chosen audience across all channels. You can create segments in a matter of minutes, get segmented content or change the content based on previous behaviour, or you can set up more advanced flows that respond to the recipient’s habits and patterns. Segmentation can be based on behaviour and information volunteered by the user, or information gathered organically.


Tracking collects knowledge about a recipient’s behaviour – whether it be from your newsletter, SMS messages, or your webshop and website. With our unique setup, which combines your sitemap and your product feed, the combined data can easily be used for personalized campaigns as well as in automated flows. Along with this, MarketingPlatform also profiles the traffic from your webshop or website.


The MarketingPlatform Builder is our intuitive drag-and-drop editor, enabling you to easily create beautiful email campaigns. You don’t need any coding skills at all, and the newsletters your create with it look great everywhere – on your computer, tablet or smartphone. We’ll also help your business completely free by customizing our drag-and-drop editor to suit your needs.


MarketingPlatform’s FlowBuilder takes planning and executing your communications to the next level. Unlike anything else currently available, our FlowBuilder is designed to make the time you choose to dedicate to being creative even more fun and productive. With FlowBuilder you can easily create highly effective customer-journey flows that genuinely convert.

Statistics and reporting

MarketingPlatform tracks and logs every action carried out by your contacts. We gather information about how many people open your newsletters, what content they click on, who unsubscribes and which email addresses are no longer valid. Unsubscribes and bad addresses are automatically removed from your lists. In addition, you can see if your recipients opened your newsletters on a computer, tablet or mobile phone.

One-to-Many (deep data)

One-to-Many can handle unstructured data from, for example, products, transactions, shops, locations and behaviour. The data can be used together with the structured contact data for segmenting, in feeds and as a trigger in Autoresponder, Trigger Flows and FlowBuilder amongst other things. There are endless Marketing Automation opportunities with One-to-Many in MarketingPlatform. One-to-Many is an additional module.

Abandoned cart

With the abandoned cart feature the contents of a shopping cart can be emailed automatically to the prospective customer with MarketingPlatform. We can also see which products have been removed from the basket – whether the order was completed or left – and automatically create email and SMS campaign flows. Campaigns can also be sent manually.

More awesome features

Every month we develop new features and update existing ones. We believe that constant innovation is the way to creating long-term mutual success with our customers and partners. We have a large development team that is in an ongoing dialogue with the users, enabling our developers to constantly improve our platform.

Dynamic content

Dynamic content in newsletters sent by MarketingPlatform changes based on the interests or past behavior of the recipient. This tool is integrated in Builder and makes it easy to create multiple variations of the same campaign. Dynamic Content is a type of segmentation, where recipients can receive different versions of the same campaign and it can also be combined with Feeds function.

Data management

We believe in the integrity of our customers. But to preserve this we closely monitor which customers can send emails through MarketingPlatform. This means that spammers and other time-wasting senders – or senders with purchased lists – are not welcome in our system. By doing so we ensure that your messages are delivered to the inbox of your recipients and do not end up in spam folders. Welcome to MarketingPlatform.

Millions of free photos and icons

The visual impact of a communication can make all the difference in ensuring your message is seen, understood and acted upon. With MarketingPlatform every user has access to around over 2 million professional images and around 200,000 icons, totally free of charge. These are fully integrated and searchable and are directly accessible from within our builder.


With mail2sms, your other systems can send SMS messages through MarketingPlatform. The function could be used for example for restaurants that send booking confirmations, notifications about take-aways, or utility companies that send out alert messages. It is easy to integrate ERP, CMS, CRM, Webshops or other systems.


MarketingPlatform enables you to send automated emails that are full of relevant content from your website or shop, Facebook and Instagram profiles, finance systems, or a totally different feed. We dynamically read RSS, XML, Facebook and Instagram feeds and can automatically add these into your campaigns and automated flows within a design framework tailored specifically to your company’s branding and marketing look and feel.

Intelligent SMS marketing

MarketingPlatform combines SMS and email marketing on one and the same platform. After new contacts sign up, SMS messages can be sent quickly and easily to them – and they can unsubscribe at any time with just one click. You can use information from your contacts’ profile in your SMS. And SMS messaging can also be used in your customer-journey flows.

Split testing

Split testing allows you to test different campaigns for specific segments or a select group of contacts. This ensures that you always send out the best campaign – as defined by your success criteria. Which campaign did better: A, B or X? Send the best one automatically to the rest of your contact list.

Social sharing

With MarketingPlatform, It is easy to share a newsletter on social media. MarketingPlatform supports sharing on all the most important social media platforms. With just a few clicks, the recipient of a newsletter can post the newsletter to their own social media profile. As a sender, you can connect MarketingPlatform with your business’s Facebook or Twitter profile.