Marketing resources

This section of our site is all about offering you inspiration, whether it be for tactical or more strategic elements of your work with Email Marketing and Marketing Automation. Here you will find tips, tricks and maybe even the occasional revelation that will help take your communications to the next level.

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The Ultimate Guide to Email Marketing

Email has been around for decades. It is the most valuable tool used to deliver campaign messages, via email marketing, while increasing leads and converting them into sales. In this, The Ultimate Guide to Email Marketing, we will show you how to best use this tool to drive your business with a focus on increasing your return on investment.

Explore all our articles

The material in our marketing resources is primarily based on Email Marketing and Marketing Automation. But we tend to write about everything that may be relevant to your marketing needs, including social media, search engine optimization and much more.

Lead Generation – Growing your Business

Lead Generation – Growing your Business

Lead generation is one of the most vital components in maintaining and growing your business. A highly delicate process in attracting prospect customers, nurturing them and converting them into sales. Whether your business is service or product based, or B2B or B2C...

5 Great Ideas for Marketing Automation Flows

5 Great Ideas for Marketing Automation Flows

With Marketing Automation flows, you can set up a series of automated processes. This will enable you to execute different messages and actions to your target audience, at any desired time. Here are 5 examples of Marketing Automation practices that can help you get...

How to Build a Good Email List

How to Build a Good Email List

What Is A Good Email List? A good email list is your funnel for converting leads into sales. When it comes to building an email list there are many factors that need to be taken into consideration.   Know Your Audience Knowing your target audience will help you...

How to Avoid Your Email Ending Up as Spam

How to Avoid Your Email Ending Up as Spam

The biggest fear you face as a marketer is having your newsletter end up in spam. The hard work you put in to create a good email list can all go down the drain if not done correctly. Here are some ideas on how to avoid this dilemma so your newsletters end up in your...

How to Obtain Higher Open Rates

How to Obtain Higher Open Rates

Increase Your Open Rates Email newsletters are designed to be opened. You can spend an endless amount of time on preparing and sending out newsletters, but unless people are drawn to opening them then it can become a pointless exercise. One of the first things a...

Saving Time with Marketing Automation

Saving Time with Marketing Automation

Marketing Automation is the process that enables you, as a user, to automate and link your marketing campaigns. The results of these activities can be analyzed to improve and increase your activity with your customers. These campaigns and activities are controlled by...

The Successful Web-Shop

The Successful Web-Shop

One of the most important steps a web-shop owner can take is to ensure continuous communication with their customers. Often a lot of time and money is spent on attracting customers via online advertising, competitions and social media. However, once the customer has...

The Battle for Attention

The Battle for Attention

As marketers, we face a difficult task. It is up to us to ensure that the company’s brand awareness increases, that leads are generated and turned into sales and customers understand the products and services that the company provides. At the same time, we have less...

Reactivating Lapsed Customers

Reactivating Lapsed Customers

The wheel already exists, so why reinvent it? Your customer base exists, so why recreate it? Lapsed customers are a fact of commercial life but lapsed does not necessarily mean lost - very far from it. Of course, growing and nurturing a healthy business will...

Split Testing Email Marketing Campaigns

Split Testing Email Marketing Campaigns

How do you make sure that you are sending the best performing messages to your audience? Is it really possible to know what is the most engaging and effective content for you to send to your contact list and ensuring succes with your Email Marketing? How can you know...

Putting AI to work in marketing

Putting AI to work in marketing

“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing.” Larry Page, CEO of Alphabet Inc. and...

AI – A few things you didn’t know you needed to know

AI – A few things you didn’t know you needed to know

Artificial Intelligence - It’s the stuff of science fiction, right? In a world of conspiracy theories, with news reports about AIs developing their own unique language, and blockbuster movies detailing in great and ever more explosive depth the perils of AIs taking...

Customer Clubs – What have they ever done for us?

Customer Clubs – What have they ever done for us?

Do I really need to create a Customer Club? Well on the surface of it, strictly speaking, no. But unless you have found a magic formula, a totally unique product or service, and a totally captive audience, the simple commercial reality we all face is that competition...

Email Marketing Tips & Tricks – Part One

Email Marketing Tips & Tricks – Part One

Email marketing is arguably the most cost effective and efficient marketing channel available to your business, regardless of company size or area of business. Done well it speaks volumes for you as a brand, can nurture leads, build loyalty, and have a significantly...

Online Marketing Strategy

Online Marketing Strategy

What is an Online Marketing Strategy? Put simply, an online marketing strategy is the series of actions and processes, digital and otherwise, designed to ensure your business meets its goals using appropriately chosen online marketing channels. This might sound a...

Why Use Email Marketing?

Why Use Email Marketing?

Been there, done that… In a world inundated with a plethora of channels, devices and platforms, and given that the average 21st century human now has an attention span of a mere 8 seconds, it is perhaps all too easy to assume that as one of the longer established...

5 Email Marketing Strategies That Will Get You Seen and Heard

5 Email Marketing Strategies That Will Get You Seen and Heard

Despite the explosion in new channels in recent years, email marketing remains today just as important, effective and essential to the success of your business as it ever was, and it does so across all metrics: In 2017, there were 3.7B email users globally, and this...

Win-Back strategies that really work

Win-Back strategies that really work

Churn has always been a reality for every business, and in this day and age of instant gratification and apparently infinite choice, client retention has become even more important for the success of a business.  The bottom line is that it is 50% easier to sell to an...

Creative Segmentation – Going Beyond the Basics

Creative Segmentation – Going Beyond the Basics

Segmentation in email marketing as a concept is very simple, but more than that, it also extremely powerful when done creatively. What is segmentation? Segmentation is the process of dividing your contact list up into smaller more closely defined groups based on...

Content Types – what are they, and what do they do?

Content Types – what are they, and what do they do?

As we explore elsewhere on MarketingPlatform, Content Marketing should form a vital part of your overall communication strategy. You want to meet your customers where they live and so you are always looking to engage your audience and build their customer journey...

7 Great Email Marketing Examples to Inspire You

7 Great Email Marketing Examples to Inspire You

7 Great Email Marketing Examples to Inspire You   Is Email Marketing still relevant? You bet your life it is. Research from Statista shows us that there were around 3.8 billion email users in the world in 2018. A figure that is projected to rise to 4.4 billion by...

Abandoned Carts – The Tale of the Haunted Shopping Trolley

Abandoned Carts – The Tale of the Haunted Shopping Trolley

Yes.  You ARE doing it right. Your marketing strategy IS working.  You CAN see them. They ARE there. More and more visitors are coming to your webshop. The metrics (and spend!) you can see on Facebook Ads and Google Ads accounts stand as testament to this. But the...

Content Marketing & emails – an introduction to the important KPIs

Content Marketing & emails – an introduction to the important KPIs

Why are digital KPIs important? As with all things digital, measurability is essential when assessing the success of any campaign, and with every digital marketing campaign you create, it is likely you will be using multiple channels to reach your audience.  Each of...

Getting your gam(ifcation) face on

Getting your gam(ifcation) face on

Gamification and email marketing Personalisation, segmentation, increasing relevance of content, and subject line optimisation are all examples of perfectly valid (and indeed correct) strategies to engage with your audience when using email marketing.  That said,...

Wake up sleeping contacts

Wake up sleeping contacts

When you have been sending newsletters over a longer period of time, you will experience that a part of your recipients becomes inactive over time. They simply stop to engage with your newsletters which you have spent so much time planning and executing. Your...