Marketing resources

This section of our site is all about offering you inspiration, whether it be for tactical or more strategic elements of your work with Email Marketing and Marketing Automation. Here you will find tips, tricks and maybe even the occasional revelation that will help take your communications to the next level.

Popular article

The Definitive Guide to Marketing Automation

Have you noticed how your to-do list continually grows? Have you ever wondered how you are going to handle your ever-growing tasks? This is a challenge marketers face on a daily basis. With technology moving so fast, companies are always looking to be one step ahead of their competitors. Thankfully life and work can become a lot more stress free with Marketing Automation.

Popular article

The Ultimate Guide to Email Marketing

Email has been around for decades. It is the most valuable tool used to deliver campaign messages, via email marketing, while increasing leads and converting them into sales. In this, The Ultimate Guide to Email Marketing, we will show you how to best use this tool to drive your business with a focus on increasing your return on investment.

Ultimate Guide to Email Marketing

Explore all our articles

The material in our marketing resources is primarily based on Email Marketing and Marketing Automation. But we tend to write about everything that may be relevant to your marketing needs, including social media, search engine optimization and much more.

Top 5 Christmas Email Marketing Tips to Boost Your Campaigns

Top 5 Christmas Email Marketing Tips to Boost Your Campaigns

The holiday season is upon us once again. And here we offer you the top 5 Christmas email marketing tips to help boost your campaigns. With this in mind, it is a great time to make the most of every opportunity to increase your sales. Holiday Retail sales in the US...

How to Design the Perfect Marketing Automation Flow

How to Design the Perfect Marketing Automation Flow

In previous articles we have discussed the benefits of Marketing Automation. In this article, we take a closer look at how to design the perfect Marketing Automation flow, to suit your business. The process of identifying how Marketing Automation can help can be a...

Combining Marketing Automation with a Customer Data Platform (CDP)

Combining Marketing Automation with a Customer Data Platform (CDP)

Two of the hottest buzzwords at the moment are Marketing Automation and Customer Data Platform (CDP). So, combining these two platforms should be a no brainer. When it comes to customer service excellence, meeting and exceeding customers’ expectations is the backbone...

How to Shine the Light on Your Email Marketing with Black Friday

How to Shine the Light on Your Email Marketing with Black Friday

Black Friday, a day to be reckoned with. It is fast approaching and as a marketer you need to be on the ball. If there is a time of the year where you need to be firing on all cylinders, then now is that time. Customers around the world eagerly wait for this day to...

Email Marketing with Social Media

Email Marketing with Social Media

Advertising on social media has come a long way over the past decade, with various platforms taking leaps and bounds. The likes of Facebook, Instagram, Twitter and LinkedIn, just to name a few, have evolved into money-spinning machines. Once just an entertainment...

iOS 15 And Its Impact on The Future of Email Marketing

iOS 15 And Its Impact on The Future of Email Marketing

There is a new dark cloud on the horizon. That is how the iOS 15 update for email marketing has been described. iOS 15 is the latest version of Apple's iPhone operating system, which has just been released. And it is sure to cause a storm. With the launch, iPhone...

Top 5 Pitfalls to Avoid with Your Email Marketing

Top 5 Pitfalls to Avoid with Your Email Marketing

The effectiveness of your Email Marketing relies on you staying on top of your game. Just like any combat or sport, the best defense is a good offence. So, avoiding pitfalls should be your goal. In this article we will discuss the top 5 pitfalls to avoid so you not...

The Definitive Guide to Marketing Automation

The Definitive Guide to Marketing Automation

Have you noticed how your to-do list continually grows? Have you ever wondered how you are going to handle your ever-growing tasks? This is a challenge marketers face on a daily basis. With technology moving so fast, companies are always looking to be one step ahead...

Lead Generation – Growing your Business

Lead Generation – Growing your Business

Lead generation is one of the most vital components in maintaining and growing your business. A highly delicate process in attracting prospect customers, nurturing them and converting them into sales. Whether your business is service or product based, or B2B or B2C...

5 Great Ideas for Marketing Automation Flows

5 Great Ideas for Marketing Automation Flows

With Marketing Automation flows, you can set up a series of automated processes. This will enable you to execute different messages and actions to your target audience, at any desired time. Here are 5 examples of Marketing Automation practices that can help you get...

How to Build a Good Email List

How to Build a Good Email List

What Is A Good Email List? A good email list is your funnel for converting leads into sales. When it comes to building an email list there are many factors that need to be taken into consideration.   Know Your Audience Knowing your target audience will help you...

How to Avoid Your Email Ending Up as Spam

How to Avoid Your Email Ending Up as Spam

The biggest fear you face as a marketer is having your newsletter end up in spam. The hard work you put in to create a good email list can all go down the drain if not done correctly. Here are some ideas on how to avoid this dilemma so your newsletters end up in your...

How to Obtain Higher Open Rates

How to Obtain Higher Open Rates

Increase Your Open Rates Email newsletters are designed to be opened. You can spend an endless amount of time on preparing and sending out newsletters, but unless people are drawn to opening them then it can become a pointless exercise. One of the first things a...

Saving Time with Marketing Automation

Saving Time with Marketing Automation

Marketing Automation is the process that enables you, as a user, to automate and link your marketing campaigns. The results of these activities can be analyzed to improve and increase your activity with your customers. These campaigns and activities are controlled by...

The Successful Web-Shop

The Successful Web-Shop

One of the most important steps a web-shop owner can take is to ensure continuous communication with their customers. Often a lot of time and money is spent on attracting customers via online advertising, competitions and social media. However, once the customer has...

The Battle for Attention

The Battle for Attention

As marketers, we face a difficult task. It is up to us to ensure that the company’s brand awareness increases, that leads are generated and turned into sales and customers understand the products and services that the company provides. At the same time, we have less...

Reactivating Lapsed Customers

Reactivating Lapsed Customers

The wheel already exists, so why reinvent it? Your customer base exists, so why recreate it? Lapsed customers are a fact of commercial life but lapsed does not necessarily mean lost - very far from it. Of course, growing and nurturing a healthy business will...

Split Testing Email Marketing Campaigns

Split Testing Email Marketing Campaigns

How do you make sure that you are sending the best performing messages to your audience? Is it really possible to know what is the most engaging and effective content for you to send to your contact list and ensuring succes with your Email Marketing? How can you know...

Putting AI to work in marketing

Putting AI to work in marketing

“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing.” Larry Page, CEO of Alphabet Inc. and...

AI – A few things you didn’t know you needed to know

AI – A few things you didn’t know you needed to know

Artificial Intelligence - It’s the stuff of science fiction, right? In a world of conspiracy theories, with news reports about AIs developing their own unique language, and blockbuster movies detailing in great and ever more explosive depth the perils of AIs taking...

Customer Clubs – What have they ever done for us?

Customer Clubs – What have they ever done for us?

Do I really need to create a Customer Club? Well on the surface of it, strictly speaking, no. But unless you have found a magic formula, a totally unique product or service, and a totally captive audience, the simple commercial reality we all face is that competition...

Email Marketing Tips & Tricks – Part One

Email Marketing Tips & Tricks – Part One

Email marketing is arguably the most cost effective and efficient marketing channel available to your business, regardless of company size or area of business. Done well it speaks volumes for you as a brand, can nurture leads, build loyalty, and have a significantly...

Online Marketing Strategy

Online Marketing Strategy

What is an Online Marketing Strategy? Put simply, an online marketing strategy is the series of actions and processes, digital and otherwise, designed to ensure your business meets its goals using appropriately chosen online marketing channels. This might sound a...

Why Use Email Marketing?

Why Use Email Marketing?

Been there, done that… In a world inundated with a plethora of channels, devices and platforms, and given that the average 21st century human now has an attention span of a mere 8 seconds, it is perhaps all too easy to assume that as one of the longer established...

5 Email Marketing Strategies That Will Get You Seen and Heard

5 Email Marketing Strategies That Will Get You Seen and Heard

Despite the explosion in new channels in recent years, email marketing remains today just as important, effective and essential to the success of your business as it ever was, and it does so across all metrics: In 2017, there were 3.7B email users globally, and this...