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Resources

This section of our site is all about offering you inspiration, whether it be for the tactical or the more strategic elements of your work with all things marketing automation. Here you will find tips, tricks and maybe even the occasional revelation that will help lift your communications to the next level.

Whilst the material in our ever-expanding “universe of marketing resources” is based principally around Email Marketing and Marketing Automation, we also write about anything and everything that may be relevant to your marketing efforts as a whole, including social media marketing, search engine optimisation and more. You will also find the occasional guest post from other relevant companies in our broad network.

Use our tag cloud below to get directly to the topics that interest you. We hope you find this constantly developing pool of knowledge useful, and we would love to hear from you if there is anything you might be interested in us adding to this knowledge repository.

Reactivating Lapsed Customers

Reactivating Lapsed Customers

The wheel already exists, so why reinvent it? Your customer base exists, so why recreate it? Lapsed customers are a fact of commercial life but lapsed does not necessarily mean lost - very far from it. Of course, growing and nurturing a healthy business will...

Split Testing Email Marketing Campaigns

Split Testing Email Marketing Campaigns

How do you make sure that you are sending the best performing messages to your audience? Is it really possible to know what is the most engaging and effective content for you to send to your contact list and ensuring succes with your Email Marketing? How can you know...

Putting AI to work in marketing

Putting AI to work in marketing

“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing.” Larry Page, CEO of Alphabet Inc. and...

AI – A few things you didn’t know you needed to know

AI – A few things you didn’t know you needed to know

Artificial Intelligence - It’s the stuff of science fiction, right? In a world of conspiracy theories, with news reports about AIs developing their own unique language, and blockbuster movies detailing in great and ever more explosive depth the perils of AIs taking...

Customer Clubs – What have they ever done for us?

Customer Clubs – What have they ever done for us?

Do I really need to create a Customer Club? Well on the surface of it, strictly speaking, no. But unless you have found a magic formula, a totally unique product or service, and a totally captive audience, the simple commercial reality we all face is that competition...

Email Marketing Tips & Tricks – Part One

Email Marketing Tips & Tricks – Part One

Email marketing is arguably the most cost effective and efficient marketing channel available to your business, regardless of company size or area of business. Done well it speaks volumes for you as a brand, can nurture leads, build loyalty, and have a significantly...

Online Marketing Strategy

Online Marketing Strategy

What is an Online Marketing Strategy? Put simply, an online marketing strategy is the series of actions and processes, digital and otherwise, designed to ensure your business meets its goals using appropriately chosen online marketing channels. This might sound a...

Why Use Email Marketing?

Why Use Email Marketing?

Been there, done that… In a world inundated with a plethora of channels, devices and platforms, and given that the average 21st century human now has an attention span of a mere 8 seconds, it is perhaps all too easy to assume that as one of the longer established...

5 Email Marketing Strategies That Will Get You Seen and Heard

5 Email Marketing Strategies That Will Get You Seen and Heard

Despite the explosion in new channels in recent years, email marketing remains today just as important, effective and essential to the success of your business as it ever was, and it does so across all metrics: In 2017, there were 3.7B email users globally, and this...

Win-Back strategies that really work

Win-Back strategies that really work

Churn has always been a reality for every business, and in this day and age of instant gratification and apparently infinite choice, client retention has become even more important for the success of a business.  The bottom line is that it is 50% easier to sell to an...

Saving Time with Marketing Automation

Saving Time with Marketing Automation

As we explore elsewhere, Marketing Automation is essentially the toolkit that enables you as a user to automate and link set elements of your marketing-related actions, analyse the results of these activities, and improve and augment your communications as a result,...

Creative Segmentation – Going Beyond the Basics

Creative Segmentation – Going Beyond the Basics

Segmentation in email marketing as a concept is very simple, but more than that, it also extremely powerful when done creatively. What is segmentation? Segmentation is the process of dividing your contact list up into smaller more closely defined groups based on...

Content Types – what are they, and what do they do?

Content Types – what are they, and what do they do?

As we explore elsewhere on MarketingPlatform, Content Marketing should form a vital part of your overall communication strategy. You want to meet your customers where they live and so you are always looking to engage your audience and build their customer journey...

7 Great Email Marketing Examples to Inspire You

7 Great Email Marketing Examples to Inspire You

7 Great Email Marketing Examples to Inspire You   Is Email Marketing still relevant? You bet your life it is. Research from Statista shows us that there were around 3.8 billion email users in the world in 2018. A figure that is projected to rise to 4.4 billion by...

Abandoned Carts – The Tale of the Haunted Shopping Trolley

Abandoned Carts – The Tale of the Haunted Shopping Trolley

Yes.  You ARE doing it right. Your marketing strategy IS working.  You CAN see them. They ARE there. More and more visitors are coming to your webshop. The metrics (and spend!) you can see on Facebook Ads and Google Ads accounts stand as testament to this. But the...

Content Marketing & emails – an introduction to the important KPIs

Content Marketing & emails – an introduction to the important KPIs

Why are digital KPIs important? As with all things digital, measurability is essential when assessing the success of any campaign, and with every digital marketing campaign you create, it is likely you will be using multiple channels to reach your audience.  Each of...

Getting your gam(ifcation) face on

Getting your gam(ifcation) face on

Gamification and email marketing Personalisation, segmentation, increasing relevance of content, and subject line optimisation are all examples of perfectly valid (and indeed correct) strategies to engage with your audience when using email marketing.  That said,...

Wake up sleeping contacts

Wake up sleeping contacts

When you have been sending newsletters over a longer period of time, you will experience that a part of your recipients becomes inactive over time. They simply stop to engage with your newsletters which you have spent so much time planning and executing. Your...

Make your email more lively with animated GIFs

Make your email more lively with animated GIFs

Unless you have been living under a rock for the past year, you will have noticed that the emails you receive are becoming more and more creative. The battle for space in your customers’ inbox is tough, so it is about making emails as interesting as possible. There is no room for triviality today. Everyone expects something special.

7 ideas for personalization of emails

7 ideas for personalization of emails

Today, everything is about making things as personal as possible.
Nevertheless, many people do not get to use the many exceptional opportunities that lie in adapting content precisely to the individual recipient.
It may be because you have not collected a sufficient amount of necessary data, or it may be a lack of knowledge.

Use Facebook to support your newsletters

Use Facebook to support your newsletters

Do you have a newsletter that is very important to you, as for example, an upcoming big sale? In that case, consider using Facebook to boost the attention on the sales. With a Facebook ad, you can create extra attention on your important campaigns before, during and after they are launched.

Email bounce codes and rules

Email bounce codes and rules

Email bounces and explanation of bounce codes. When you, as a customer at MarketingPlatform, send an email to a contact, a response will be sent back from the recipient’s mail server to MarketingPlatform’s mail server. If the email is bounced, there are a number of different codes that indicate why the email is bounced from the recipient’s mail server.

Marketing Automation examples

Marketing Automation examples

Marketing Automation is a fantastic tool that can help you bring your email marketing to a whole new level. By using the software, you can automatize parts of your marketing process.

5 advice for good subject lines in newsletters

5 advice for good subject lines in newsletters

Your newsletters are not much better than the subject line you create for it. It can be said as simple as that. If you do not manage to create a subject line that tickles the recipients’ interest, then they will not open your email, and all your hard work on creating the email is lost.

Create and maintain a strong email list

Create and maintain a strong email list

The quality of your email list is alpha and omega for succeeding with your newsletters. While the number of subscriptions on your email list is often the one that an Email Marketing responsible is most focused on, the quality of the collected leads is an often overlooked parameter – despite the fact that it is basically one of the most important success criteria in your Email Marketing.

Avoid unsubscribe from a newsletter – 9 strong advice

Avoid unsubscribe from a newsletter – 9 strong advice

Why do people unsubscribe from my newsletter? Although every Email Marketing responsible hates seeing people unsubscribing from the newsletter, it is a reality that everyone must face.
For each sent newsletter there will always be a number of people who, for one reason or another, no longer want to be subscribed to the newsletter.

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