Marketing resources
This section of our site is all about offering you inspiration, whether it be for tactical or more strategic elements of your work with Email Marketing and Marketing Automation. Here you will find tips, tricks and maybe even the occasional revelation that will help take your communications to the next level. Subscribe to our newsletter to receive our content updates.
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The Definitive Guide to Marketing Automation
Have you noticed how your to-do list continually grows? Have you ever wondered how you are going to handle your ever-growing tasks? This is a challenge marketers face on a daily basis. With technology moving so fast, companies are always looking to be one step ahead of their competitors. Thankfully life and work can become a lot more stress free with Marketing Automation.
The Ultimate Guide to Email Marketing
Email has been around for decades. It is the most valuable tool used to deliver campaign messages, via email marketing, while increasing leads and converting them into sales. In this, The Ultimate Guide to Email Marketing, we will show you how to best use this tool to drive your business with a focus on increasing your return on investment.
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The material in our marketing resources is primarily based on Email Marketing and Marketing Automation. But we tend to write about everything that may be relevant to your marketing needs, including social media, search engine optimization and much more.
Personalized Email Marketing: Comprehensive Guide
What is Personalized Email Marketing? Let us first describe personalized email marketing. It's email content that is customized and targeted to individual recipients. This is based on their relevant data. Which is better than sending generic, one-size-fits-all emails...
10 Practical Use Cases for SaaS Success: MarketingPlatform in Action
Discover 10 real-world use cases for growth with MarketingPlatform. Explore success stories and effective strategies for SaaS. Learn how MarketingPlatform enhances SaaS performance from lead generation to sales conversion. The secrets to getting more leads are hidden...
The Role of Buyer Personas in Tailoring Your Content Marketing Strategy
Creating a buyer persona is more than just a good marketing exercise. You may have taken the time to sketch out an idea of your target persona before but didn’t ultimately see the benefit. It’s true that thinking through your target audience without strategically...
DKIM and SPF Made Simple: Email Security Essentials
Cyber threats loom large, safeguarding digital communication has never been more important. Emails have become vital for both personal and business communication. With the convenience of email comes the risk of fraudulent activities such as phishing and spamming. How...
Data-driven Personalization with Customer Data Platform (CDP)
Data-driven Personalization has become a top priority for businesses looking to connect with their customers on a deeper level. It goes beyond simply inserting a customer's first name into an email or promotional message. Data-driven personalization is about...
Marketing Automation Welcome Flow: 7 Tips for Engaging Welcome
The marketing automation welcome flow is a critical element in any company's customer journey. It's the first touchpoint with new prospects. A Marketing Automation Flow is a series of automated, personalized messages or interactions. As a welcome flow it's designed to...
Navigating Google’s New Email Regulations: What You Need to Know
Google has recently announced new regulations for email communication. They are set to be enforced starting February 1, 2024. These changes will impact how emails are sent and received. Also, there will be consequences for those who don’t comply. Let’s delve into the...
Building Customer Loyalty with Segmented Email Marketing
Customer loyalty is a topic every company has some kind of focus on. But how do companies achieve customer loyalty? Аnd how can customer loyalty be defined? One strategy has stood the test of time and continues to prove its efficacy. That is segmented email marketing...
Reactivating Automation Flows: Maximizing Post-Black Friday Engagement
Businesses can maximize post-Black Friday engagement by using reactivating automation flows. This helps turn one-time shoppers into loyal customers. Explore with us a crucial aspect of modern marketing strategy: Reactivating Automation Flows. In this post-Black Friday...
How to Shine the Light on Your Email Marketing with Black Friday
Black Friday, a day to be reckoned with. It is fast approaching and as a marketer you need to be on the ball. If there is a time of the year where you need to be firing on all cylinders, then now is that time. Customers around the world eagerly wait for this day to...
AI Generated Email Marketing Content
Artificial Intelligence (AI) has come a long way in the past few years, and it has rapidly revolutionized the way we do business. One of the areas where AI has had a significant impact is Email Marketing. The benefits of using AI generated email marketing content...
Abandoned Cart Email: An Effective Solution to a Common Challenge
Abandoned cart email can be the simple solution to a common problem for eCommerce businesses. In the bustling world of online shopping, abandoned carts have become a recurring challenge. Customers browse and add items to their carts. And then mysteriously vanish...
B2B Email Marketing Best Practices
B2B Email Marketing is a powerful tool that allows you to reach out to your customers, build relationships, and ultimately generate more sales. However, with so many businesses using Email Marketing, it can be difficult to stand out from the crowd. To help you get the...
6 Tips to Increase the Lifetime Value (LTV) of Your Small Business Customers
There’s nothing like the power of building long-lasting, meaningful relationships with your customers. While obtaining new customers is important, deepening your relationships with your existing ones is crucial to long-term profitability. In other words, increasing...
Why a Customer Data Platform (CDP) is Key to Business Growth and Success
Customer Data Platform or CDP is an innovative technology that gathers and unifies customer data from multiple sources, providing companies with a holistic view of their customers and empowering them to deliver personalized and relevant experiences. The internet has...
Use of Tracking Pixels in MarketingPlatform
Recently, there has been a lot of talk about the use of Tracking Pixels in connection with the sending of newsletters. Not least after the Danish Data Protection Agency's criticism of the Danish Growth Fund 's use of Tracking Pixels (the Danish Data Protection Agency...
Your Ultimate Email Newsletter Checklist
How to create an email newsletter checklist may sound simple. How to send an email newsletter may sound even simpler. But getting it right and ensuring its effectiveness is not as clear as it may seem. Keeping customers happy is essential to the success of...
Omnichannel Marketing and Why It Matters
Omnichannel marketing is an important development in business today. It is the crossroads of various channels. And, more importantly it allows businesses to reach more customers than ever before. With technology moving at a rapid pace, the options of available...
9 Reasons Why You Should Be Using Email Marketing
Did you know that by using email marketing you are one click closer to success? While other messaging platforms are trying to downplay the success of using email marketing, statistics show results contrary to belief. Even though other platforms are evolving and new...
How Well Do You Know Your Customers?
Do you know your customers? You may think you do. But more importantly, how well do you know your customers? And where would you be without them? Truth be told, you would be lingering amid delusion believing in your own hype. The reality is simple; without customers...
Simple Marketing Automation Flows Done Right
Simple marketing automation flows. How simple can they be? Well, with the right information and planning, it can be child’s play. The days of executing marketing campaigns via email and following them up manually are long gone. Once a burden, now a joy thanks to...
Can You Use Service Emails for Marketing?
Have you ever heard of service emails? Maybe you have, or maybe not. Regardless of the fact, in terms of email marketing, service emails play an underlining role not seen by many. Service emails are not to be confused with customer service emails. Something which we...
15 Call to Action Terms to Help You Be Heard
Is your call to action being heard? Read on to find out. Have you ever clicked on a link, unexpectedly? Well, if you are reading this, then most certainly you have. Perhaps you were drawn to do so. In marketing terms this is known as a call to action. It is instigated...
5 Ways to Get the Most Out of Your Email Marketing Campaigns
Email marketing campaigns are a driving force behind all marketing campaigns. They serve as an unbelievably valuable service to companies and brands. It is one thing to deliver a message. But it is another when the message can stick. Email can help in delivering your...
The Truth Behind Email Newsletter Statistics
Email newsletter statistics are always on the minds of marketers. Since the inception of email marketing these statistics have been a center piece for online marketing campaigns. Businesses rely on these statistics, especially when it comes to analyzing and...
A Guide to MarketingPlatform (SaaS) – LINKing the World by Automation
In this article we look at a series of questions that help you understand all things MarketingPlatform (SaaS). And, why MarketingPlatform should be on top of your list of preferred SaaS (software as a service) providers. When choosing which marketing platform is...
3 Essential Easter Email Marketing Tips
Are you looking for some Easter email marketing tips? Then look no further. In this article we provide you with the 3 essential Easter email marketing tips to get the most out of your campaigns. Easter sales are one of the major selling periods of the year. With other...
The Benefits of Marketing Gamification Revealed
Today’s marketers are under pressure. The days of cookies and third-party data are over, and consumers are now in charge of who has their information. The power has shifted, as consumers have become increasingly aware of their possibility to turn off notifications and...
A Simple Guide to Marketing Automation
A Simple Guide to Marketing Automation. How simple can it be? Well, let us take a look. Have you ever received an email? Have you ever clicked on a link in an email? Or, have you googled for content and then found ads popping up on the web or in your social media...
Is Email Marketing Still Relevant in 2022?
You may be wondering, is email marketing still relevant in 2022. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. Absolutely! It is more relevant now than ever before. Research shows us that email...