Morten Mørk Petersen, Online responsible – Ib Laursen
“I am very happy for the Builder and the way you can create the campaigns. The Drag’n’drop feature in the platform is good to work with. It makes work easy and fast, and I can scale everything as I go, which is very time-saving for me.
Everything is very straightforward, and I can create things that I want’’.
Chosen features in the platform
It can easily collect recipients’ behaviour in emails, SMS messages, on your webshop and website.
You can see how many people have opened a campaign, on what and when they have clicked and use the gathered knowledge in the future campaigns.
Post your newsletters to your social accounts or upload mailing lists to, for example, Facebook to create Facebook Lead Ads and lookalike audiences.
Tracking collects knowledge about a recipient’s behaviour from the newsletter, SMS messages and the webshop or the website.
Many customers abandon a shopping basket or remove products from the basket that they are actually interested in, but at the time of placing the order they change their mind and remove the selected items.
Create a meaningful customer journey with automated flows that can trigger any campaign based on behaviour in email and other channels’ campaigns.
Segments can be set in just a few seconds. Segments are a part of one or more contact lists.
Use Connector and connect to an API, write code for our REST API, SDK or use Zapier as an integration hub.
Almost all actions and clicks in a webshop or on a website can be collected with Event Tracking in MarketingPlatform.