Useful resources for marketers
This section of our site is all about offering you inspiration, whether it be for the tactical or the more strategic elements of your work with all things marketing automation. Here you will find tips, tricks and maybe even the occasional revelation that will help lift your communications to the next level. Whilst the material in our ever-expanding “universe of marketing resources” is based principally around Email Marketing and Marketing Automation, we also write about anything and everything that may be relevant to your marketing efforts as a whole, including social media marketing, search engine optimisation and more. You will also find the occasional guest post from other relevant companies in our broad network.
Tag cloud
Use our tag cloud below to get directly to the topics that interest you. We hope you find this constantly developing pool of knowledge useful, and we would love to hear from you if there is anything you might be interested in us adding to this knowledge repository.
A selection of our most popular subjects
Latest articles
Navigating Google’s New Email Regulations: What You Need to Know
Google has recently announced new regulations for email communication. They are set to be enforced starting February 1, 2024. These changes will impact how emails are sent and received. Also, there will be consequences for those who don’t comply. Let’s delve into the...
Building Customer Loyalty with Segmented Email Marketing
Customer loyalty is a topic every company has some kind of focus on. But how do companies achieve customer loyalty? Аnd how can customer loyalty be defined? One strategy has stood the test of time and continues to prove its efficacy. That is segmented email marketing...
Reactivating Automation Flows: Maximizing Post-Black Friday Engagement
Businesses can maximize post-Black Friday engagement by using reactivating automation flows. This helps turn one-time shoppers into loyal customers. Explore with us a crucial aspect of modern marketing strategy: Reactivating Automation Flows. In this post-Black Friday...
Latest articles
Other topics
Segments
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Flows
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Social Integrations
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LeadScoring
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Event Tracking
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Abandoned cart
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More excellent articles
5 Email Marketing Strategies That Will Get You Seen and Heard
Despite the explosion in new channels in recent years, email marketing remains today just as important, effective and essential to the success of your business as it ever was, and it does so across all metrics: In 2017, there were 3.7B email users globally, and this...
Win-Back strategies that really work
Churn has always been a reality for every business, and in this day and age of instant gratification and apparently infinite choice, client retention has become even more important for the success of a business. The bottom line is that it is 50% easier to sell to an...
Creative Segmentation – Going Beyond the Basics
Segmentation in email marketing as a concept is very simple, but more than that, it also extremely powerful when done creatively. What is segmentation? Segmentation is the process of dividing your contact list up into smaller more closely defined groups based on...
Content Types – what are they, and what do they do?
As we explore elsewhere on MarketingPlatform, Content Marketing should form a vital part of your overall communication strategy. You want to meet your customers where they live and so you are always looking to engage your audience and build their customer journey...
7 Great Email Marketing Examples to Inspire You
7 Great Email Marketing Examples to Inspire You Is Email Marketing still relevant? You bet your life it is. Research from Statista shows us that there were around 3.8 billion email users in the world in 2018. A figure that is projected to rise to 4.4 billion by...
Content Marketing & emails – an introduction to the important KPIs
Why are digital KPIs important? As with all things digital, measurability is essential when assessing the success of any campaign, and with every digital marketing campaign you create, it is likely you will be using multiple channels to reach your audience. Each of...
Getting your gam(ifcation) face on
Gamification and email marketing Personalisation, segmentation, increasing relevance of content, and subject line optimisation are all examples of perfectly valid (and indeed correct) strategies to engage with your audience when using email marketing. That said,...
Wake up sleeping contacts
When you have been sending newsletters over a longer period of time, you will experience that a part of your recipients becomes inactive over time. They simply stop to engage with your newsletters which you have spent so much time planning and executing. Your...
Make your email more lively with animated GIFs
Unless you have been living under a rock for the past year, you will have noticed that the emails you receive are becoming more and more creative. The battle for space in your customers’ inbox is tough, so it is about making emails as interesting as possible. There is no room for triviality today. Everyone expects something special.
7 ideas for personalization of emails
Today, everything is about making things as personal as possible.
Nevertheless, many people do not get to use the many exceptional opportunities that lie in adapting content precisely to the individual recipient. It may be because you have not collected a sufficient amount of necessary data, or it may be a lack of knowledge.
Use Facebook to Support Your Newsletters
Do you have a newsletter that is very important to you, as for example, an upcoming big sale? In that case, consider using Facebook to boost the attention on the sales. With a Facebook ad, you can create extra attention on your important campaigns before, during and after they are launched.
Email bounce codes and rules
Email bounces and explanation of bounce codes. When you, as a customer at MarketingPlatform, send an email to a contact, a response will be sent back from the recipient’s mail server to MarketingPlatform’s mail server. If the email is bounced, there are a number of different codes that indicate why the email is bounced from the recipient’s mail server.
Marketing Automation examples
Marketing Automation is a fantastic tool that can help you bring your email marketing to a whole new level. By using the software, you can automatize parts of your marketing process.
5 advice for good subject lines in newsletters
Your newsletters are not much better than the subject line you create for it. It can be said as simple as that. If you do not manage to create a subject line that tickles the recipients’ interest, then they will not open your email, and all your hard work on creating the email is lost.
Lead generation – How to collect leads for the newsletter
Lead generation is a very important discipline to master in your online marketing efforts. It creates a vital basis for many companies, especially B2B companies to grow their business. Read more about the possibilities.
Create and maintain a strong email list
The quality of your email list is alpha and omega for succeeding with your newsletters. While the number of subscriptions on your email list is often the one that an Email Marketing responsible is most focused on, the quality of the collected leads is an often overlooked parameter…
Avoid unsubscribe from a newsletter – 9 strong advice
Why do people unsubscribe from my newsletter? Although every Email Marketing responsible hates seeing people unsubscribing from the newsletter, it is a reality that everyone must face. For each sent newsletter there will always be a number of people who no longer want to be subscribed to the newsletter.
How to measure commitment from your newsletters
Most Email Marketing platforms today have quite detailed statistics, where you can measure how your newsletter performs. What factors are important to keep an eye on?
Free image bank
If you work in marketing, where you often have to use images for your marketing campaigns, then you know how expensive it can be to use images that are legal to use for marketing purposes. Here are some examples of image banks with good, free images.
Set up the perfect welcome email
One of the biggest sins in Email Marketing is when you do not bid your new subscribers a warm welcome. Many people forget to do something about their new followers and think that it is good enough to wait with doing something before the first campaign is sent to the subscriber.
Tools for newsletters
With the right tools the creation of newsletters can make your work significantly easier, more efficient and often much more fun. Here are some tools which can help you with the work, so you have more time to focus on creating the right content.
What is Multichannel Marketing?
Multichannel Marketing, in its core meaning, means using multiple channels online as well as offline, to contact existing customers as well as potential customers. It ranges from online over offline to mail order catalogues.
What is SPAM?
By definition, SPAM is irrelevant email sent to a group of recipients who are not interested in receiving the email. This can for example happen because you have purchased a list of email addresses, that you now send newsletters to without asking.
Why do my newsletters end up in the SPAM folder?
One of the things you fear the most when sending your newsletters is that they will end up in the SPAM folder. Here are a number of good advice on how to best ensure that your emails actually end up in the recipient’s inbox.
25 good ideas for the newsletter
Have you run out of ideas for the newsletter and do you need good ideas to breathe a little life into them? Remember that your customers expect to hear from you continuously, and it can quickly become monotonous for them with the same content. There are plenty of good ideas for your newsletter, and below are the 25 ideas as an inspiration for you.
Do you measure the full effect of your newsletter?
Your newsletter often brings more value than just the direct derivative conversion, and it is also important to keep an eye on what other sub-goals, or micro conversions your newsletter contributes with.
Marketing Automation Best Practices
With Marketing Automation you can set up a number of automated processes with different messages and actions that will be executed at a specific time. Here are a number of examples of best practice in Marketing Automation.
Omnichannel Marketing
One of the buzzwords you often hear about online marketing is Omnichannel Marketing. But what is it really? Basically, Omnichannel means that you have a strategy to offer the same smooth experience for the customer regardless of channel or device being used.