Marketing ressourcer
Har du brug for inspiration, hvad enten det drejer sig om de taktiske eller de mere strategiske elementer i dit arbejde med din marketing? I vores univers med artikler og guides finder du tip, tricks og måske endda en lejlighedsvis åbenbaring, der hjælper med at løfte din kommunikation til det næste niveau.
Populær artikel
Content Upgrade – Den komplette guide med 25 idéer
Kunne det ikke være rart, hvis du kunne finde nye, stærke måder at skaffe flere leads til dit nyhedsbrev? Content Upgrade giver dig netop denne mulighed! Det er en ofte lidt overset metode til leadgenerering, men metoden er relativ let at gå til og bør være noget, de fleste har tænkt med ind i deres marketing. Hvis brugt rigtigt kan man se en ganske betydelig fremgang i antallet af høstede leads.
Nyeste artikler
Personalized Email Marketing: Comprehensive Guide
What is Personalized Email Marketing? Let us first describe personalized email marketing. It's email content that is customized and targeted to individual recipients. This is based on their relevant data. Which is better than sending generic, one-size-fits-all emails...
10 Practical Use Cases for SaaS Success: MarketingPlatform in Action
Discover 10 real-world use cases for growth with MarketingPlatform. Explore success stories and effective strategies for SaaS. Learn how MarketingPlatform enhances SaaS performance from lead generation to sales conversion. The secrets to getting more leads are hidden...
The Role of Buyer Personas in Tailoring Your Content Marketing Strategy
Creating a buyer persona is more than just a good marketing exercise. You may have taken the time to sketch out an idea of your target persona before but didn’t ultimately see the benefit. It’s true that thinking through your target audience without strategically...
Udforsk flere emner
Brug vores tag cloud nedenfor for at gå direkte til de emner, som har din interesse. Vi håber, at du vil finde dette konstant voksende univers af viden relateret til marketing interessant, og vi hører rigtigt gerne fra dig, hvis der er emner, du gerne vil have os til at have fokus på.
Marketing Automation
I vores Marketing Automation univers tilbyder vi dig relevante artikler, der kan forbedre dit arbejde inden for automatisering af Email Marketing. Få vores bedste tips og markedsstandarder indenfor området til inspiration.
Marketing Automation Best Practices
Med Marketing Automation kan du opstille en række automatiserede processer med forskellige budskaber og handlinger, som vil blive eksekveret på et nærmere bestemt tidspunkt. Her følger en række eksempler på best practice inden for Marketing Automation, der kan hjælpe med at få det bedst mulige engagement fra kunder uden uden at du skal bruge tiden på det. Lad intelligente, automatiserede flows gøre hele arbejdet for dig med disse Marketing Automation eksempler.
Plej dine kunder med drip kampagner
De fleste ved efterhånden at automatiserede email flows er vejen frem for alle, der arbejder med marketing. Hvorfor? Utallige cases viser effektiviteten fra marketing automation, f.eks. denne, som viser, at der er 20% større salgschancer med lead nurturing via automatiserede mail flows.
Marketing Automation eksempler
Marketing Automation er et fantastisk værktøj, der kan hjælpe dig med at presse din email marketing til helt nye højder. Ved hjælp af software får man automatiseret dele af sin marketing proces. Væk er de dage, hvor man kun lavede et simpelt, statisk nyhedsbrev og sendte til kunderne 1 gang i ugen efter at have brugt 5 timer på at planlægge og eksekvere nyhedsbrevet.
Prøv MarketingPlatform gratis i 14 dage
Prøveperioden er gratis, helt uforpligtende og udløber efter 14 dage, hvis du ikke ønsker at fortsætte.
Ved tilmelding modtager du samtidig vores uddannelsesflow på en serie af mails – og vores nyhedsbrev.
Udforsk alle vores artikler
Her finder du Email Marketing tips, der kan give dig inspiration til dit taktiske og strategiske arbejde, når du arbejder med email markedsføring. Materialet i vores marketing ressourcer univers tager udgangspunkt i Email Marketing og Marketing Automation, men vi skriver om alt der kan være relevant for dine marketingindsatser, herunder markedsføring på sociale medier, søgemaskineoptimering og meget mere. Det vil også være muligt at læse gæsteindlæg fra andre, relevante virksomheder. Ved at bruge vores tag-cloud nedenfor kan du komme direkte til de emner, som har din interesse.
Personalized Email Marketing: Comprehensive Guide
What is Personalized Email Marketing? Let us first describe personalized email marketing. It's email content that is customized and targeted to individual recipients. This is based on their relevant data. Which is better than sending generic, one-size-fits-all emails...
10 Practical Use Cases for SaaS Success: MarketingPlatform in Action
Discover 10 real-world use cases for growth with MarketingPlatform. Explore success stories and effective strategies for SaaS. Learn how MarketingPlatform enhances SaaS performance from lead generation to sales conversion. The secrets to getting more leads are hidden...
The Role of Buyer Personas in Tailoring Your Content Marketing Strategy
Creating a buyer persona is more than just a good marketing exercise. You may have taken the time to sketch out an idea of your target persona before but didn’t ultimately see the benefit. It’s true that thinking through your target audience without strategically...
DKIM and SPF Made Simple: Email Security Essentials
Cyber threats loom large, safeguarding digital communication has never been more important. Emails have become vital for both personal and business communication. With the convenience of email comes the risk of fraudulent activities such as phishing and spamming. How...
Data-driven Personalization with Customer Data Platform (CDP)
Data-driven Personalization has become a top priority for businesses looking to connect with their customers on a deeper level. It goes beyond simply inserting a customer's first name into an email or promotional message. Data-driven personalization is about...
Marketing Automation Welcome Flow: 7 Tips for Engaging Welcome
The marketing automation welcome flow is a critical element in any company's customer journey. It's the first touchpoint with new prospects. A Marketing Automation Flow is a series of automated, personalized messages or interactions. As a welcome flow it's designed to...
Navigating Google’s New Email Regulations: What You Need to Know
Google has recently announced new regulations for email communication. They are set to be enforced starting February 1, 2024. These changes will impact how emails are sent and received. Also, there will be consequences for those who don’t comply. Let’s delve into the...
Building Customer Loyalty with Segmented Email Marketing
Customer loyalty is a topic every company has some kind of focus on. But how do companies achieve customer loyalty? Аnd how can customer loyalty be defined? One strategy has stood the test of time and continues to prove its efficacy. That is segmented email marketing...
Reactivating Automation Flows: Maximizing Post-Black Friday Engagement
Businesses can maximize post-Black Friday engagement by using reactivating automation flows. This helps turn one-time shoppers into loyal customers. Explore with us a crucial aspect of modern marketing strategy: Reactivating Automation Flows. In this post-Black Friday...
How to Shine the Light on Your Email Marketing with Black Friday
Black Friday, a day to be reckoned with. It is fast approaching and as a marketer you need to be on the ball. If there is a time of the year where you need to be firing on all cylinders, then now is that time. Customers around the world eagerly wait for this day to...
AI Generated Email Marketing Content
Artificial Intelligence (AI) has come a long way in the past few years, and it has rapidly revolutionized the way we do business. One of the areas where AI has had a significant impact is Email Marketing. The benefits of using AI generated email marketing content...
Abandoned Cart Email: An Effective Solution to a Common Challenge
Abandoned cart email can be the simple solution to a common problem for eCommerce businesses. In the bustling world of online shopping, abandoned carts have become a recurring challenge. Customers browse and add items to their carts. And then mysteriously vanish...
B2B Email Marketing Best Practices
B2B Email Marketing is a powerful tool that allows you to reach out to your customers, build relationships, and ultimately generate more sales. However, with so many businesses using Email Marketing, it can be difficult to stand out from the crowd. To help you get the...
6 Tips to Increase the Lifetime Value (LTV) of Your Small Business Customers
There’s nothing like the power of building long-lasting, meaningful relationships with your customers. While obtaining new customers is important, deepening your relationships with your existing ones is crucial to long-term profitability. In other words, increasing...
Why a Customer Data Platform (CDP) is Key to Business Growth and Success
Customer Data Platform or CDP is an innovative technology that gathers and unifies customer data from multiple sources, providing companies with a holistic view of their customers and empowering them to deliver personalized and relevant experiences. The internet has...
Use of Tracking Pixels in MarketingPlatform
Recently, there has been a lot of talk about the use of Tracking Pixels in connection with the sending of newsletters. Not least after the Danish Data Protection Agency's criticism of the Danish Growth Fund 's use of Tracking Pixels (the Danish Data Protection Agency...
Your Ultimate Email Newsletter Checklist
How to create an email newsletter checklist may sound simple. How to send an email newsletter may sound even simpler. But getting it right and ensuring its effectiveness is not as clear as it may seem. Keeping customers happy is essential to the success of...
Omnichannel Marketing and Why It Matters
Omnichannel marketing is an important development in business today. It is the crossroads of various channels. And, more importantly it allows businesses to reach more customers than ever before. With technology moving at a rapid pace, the options of available...
9 Reasons Why You Should Be Using Email Marketing
Did you know that by using email marketing you are one click closer to success? While other messaging platforms are trying to downplay the success of using email marketing, statistics show results contrary to belief. Even though other platforms are evolving and new...
How Well Do You Know Your Customers?
Do you know your customers? You may think you do. But more importantly, how well do you know your customers? And where would you be without them? Truth be told, you would be lingering amid delusion believing in your own hype. The reality is simple; without customers...
Simple Marketing Automation Flows Done Right
Simple marketing automation flows. How simple can they be? Well, with the right information and planning, it can be child’s play. The days of executing marketing campaigns via email and following them up manually are long gone. Once a burden, now a joy thanks to...
Can You Use Service Emails for Marketing?
Have you ever heard of service emails? Maybe you have, or maybe not. Regardless of the fact, in terms of email marketing, service emails play an underlining role not seen by many. Service emails are not to be confused with customer service emails. Something which we...
15 Call to Action Terms to Help You Be Heard
Is your call to action being heard? Read on to find out. Have you ever clicked on a link, unexpectedly? Well, if you are reading this, then most certainly you have. Perhaps you were drawn to do so. In marketing terms this is known as a call to action. It is instigated...
5 Ways to Get the Most Out of Your Email Marketing Campaigns
Email marketing campaigns are a driving force behind all marketing campaigns. They serve as an unbelievably valuable service to companies and brands. It is one thing to deliver a message. But it is another when the message can stick. Email can help in delivering your...
The Truth Behind Email Newsletter Statistics
Email newsletter statistics are always on the minds of marketers. Since the inception of email marketing these statistics have been a center piece for online marketing campaigns. Businesses rely on these statistics, especially when it comes to analyzing and...
A Guide to MarketingPlatform (SaaS) – LINKing the World by Automation
In this article we look at a series of questions that help you understand all things MarketingPlatform (SaaS). And, why MarketingPlatform should be on top of your list of preferred SaaS (software as a service) providers. When choosing which marketing platform is...
3 Essential Easter Email Marketing Tips
Are you looking for some Easter email marketing tips? Then look no further. In this article we provide you with the 3 essential Easter email marketing tips to get the most out of your campaigns. Easter sales are one of the major selling periods of the year. With other...
The Benefits of Marketing Gamification Revealed
Today’s marketers are under pressure. The days of cookies and third-party data are over, and consumers are now in charge of who has their information. The power has shifted, as consumers have become increasingly aware of their possibility to turn off notifications and...
A Simple Guide to Marketing Automation
A Simple Guide to Marketing Automation. How simple can it be? Well, let us take a look. Have you ever received an email? Have you ever clicked on a link in an email? Or, have you googled for content and then found ads popping up on the web or in your social media...
Is Email Marketing Still Relevant in 2022?
You may be wondering, is email marketing still relevant in 2022. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. Absolutely! It is more relevant now than ever before. Research shows us that email...