How to use feeds in email campaigns

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About Feeds

Using feeds from your web content is a great way to personalise the campaigns you send to your customers with a constantly-updating flow of information, without having to repeatedly (and manually) update the content of the campaign with information such as a price change update in your webshop, or the latest news from your website for example.

How to use feeds in the Campaign Builder

In order to be able to use feeds in the campaign builder you first need to load your feed URL in the Feed Cache. You can find information on how to do this here.

Converting a grid into a Feed Block

To start building your feed, first, you need to insert a grid and/or elements that will later be transformed into a Feed Block. You can design the looks of your element prior to, or after transforming a grid into a Feed Block.

1) From the Content Tab under Feeds select the type of your feed, and drag and drop it into the grid.
2) On the right-hand side, a new tab will open with the Feed setup properties.
3) Here you can manually insert the URL, or alternatively, choose an existing one if you have done that previously on the “Feeds and Sitemaps” page.

Once the feed is loaded, if the text of the item is too long to be displayed in the grid element, you can select the ending characters you would prefer. For example, if the limit on the text element is 25 characters, the ending characters can be an ellipsis “…” indicating that the text was shortened.

How to insert content elements into a feed

Next, if you have not already done so, there are various content elements that you can insert into the Feed Block.

Below the grid elements, there are Feed Content Fields which can be dragged and dropped onto the Content elements and changed later by the Feed content. These fields represent all the information that your feed contains for your products, such as image, title, product id etc.

Linking the elements can be done via the “Set Link” dropdown, from where the corresponding URL field can be assigned. The link tag can be assigned to individual elements or to all of them, which means, you can choose to make only an image or a button have a URL that leads to your website or you can make every element in the feed block link to your site. To set the link on only some of the elements uncheck the “Enable link on all Elements” button which is “ON” by default.

You can save your Feed Block at the bottom of the Setup Tab, which will save the name and the design of this Feed Block.

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