MarketingPlatform offers seamless integration with Trustpilot, the popular online review platform. If gathering customer reviews is essential for your business and you already have an active Trustpilot account, you can easily integrate it with MarketingPlatform to enhance your review management efforts.
Since the integration is tied to the list where your subscribers are stored, you can set it up either when creating a new list or editing an existing one. In both instances, you will find the Trustpilot Integration button located just below the Company Details section.
After clicking the Trustpilot Integration button, a pop-up window will appear asking you to enter your Trustpilot site, domain name, and secret key (which can be found in your Trustpilot account). Once you have entered these details, confirm by clicking ‘OK,’ and your list will be instantly integrated with your Trustpilot account.
With the integration complete, you can begin inviting your customers to leave verified reviews about your business, whether it is for your services, products, or specific stores.
It is important to include a direct link to your Trustpilot account in your newsletters. To do this, highlight the text you want to link, click the Link button in the CK editor that appears above, and select Trustpilot from the dropdown menu (as illustrated in the image below). This ensures your customers can easily access your Trustpilot page to leave their reviews.
After selecting Trustpilot, choose the list your account is integrated with, then select the custom name field and optionally, the custom reference number. Once these fields are set, press OK, and your Trustpilot invitation is ready to be sent.
You can choose to include a dynamic Trustpilot link in the footer of your email campaigns. This not only helps build customer confidence but also provides subscribers with direct access to leave reviews on your Trustpilot account.
