BoConcept A/S – email marketing with MarketingPlatform
“In BoConcept, we use Danish MarketingPlatform, as a platform for our online newsletters and dialogue marketing. The solution also integrates with MyBoConcept and our CRM system.”
‘’MarketingPlatform is used by approximately 45 employees in BoConcept, and we have a good collaboration with the team at MarketingPlatform.”
“We, in BoConcept, haven’t found any system that is more user-friendly and advanced than MarketingPlatform’’, says Torben Paulin, a director in BoConcept.
The task was, together with the Marketing Director, the Online and the Email Marketing Manager, to make a comprehensive concept with strategy, synergies for CRM (with, among others, sending through our email engine of MyBoConcept and CRM mails) and a larger list-cleaning project.
And of course, to ensure the best possible delivery capability across more than 50 countries.
At BoConcept A/S, Marketing Director Palle Larsen is aware of the strengths of email marketing. “We have more full-time resources working with our online communications, and we can see a clear cross-channel effect by sending newsletters to more than 50 markets’’.
To the right is shown an example of the integration of the standard subscription form from marketingplatform.com.
The customer created the form themselves by using the simple “click-and-select” feature and inserted the code into their CMS solution.
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