Google has recently announced new regulations for email communication. They are set to be enforced starting February 1, 2024. These changes will impact how emails are sent and received. Also, there will be consequences for those who don’t comply. Let’s delve into the...
Customer loyalty is a topic every company has some kind of focus on. But how do companies achieve customer loyalty? Аnd how can customer loyalty be defined? One strategy has stood the test of time and continues to prove its efficacy. That is segmented email marketing...
Black Friday, a day to be reckoned with. It is fast approaching and as a marketer you need to be on the ball. If there is a time of the year where you need to be firing on all cylinders, then now is that time. Customers around the world eagerly wait for this day to...
Artificial Intelligence (AI) has come a long way in the past few years, and it has rapidly revolutionized the way we do business. One of the areas where AI has had a significant impact is Email Marketing. The benefits of using AI generated email marketing content...
Abandoned cart email can be the simple solution to a common problem for eCommerce businesses. In the bustling world of online shopping, abandoned carts have become a recurring challenge. Customers browse and add items to their carts. And then mysteriously vanish...
