Creating a buyer persona is more than just a good marketing exercise. You may have taken the time to sketch out an idea of your target persona before but didn’t ultimately see the benefit. It’s true that thinking through your target audience without strategically...
In this article we look at a series of questions that help you understand all things MarketingPlatform (SaaS). And, why MarketingPlatform should be on top of your list of preferred SaaS (software as a service) providers. When choosing which marketing platform is...
Today’s marketers are under pressure. The days of cookies and third-party data are over, and consumers are now in charge of who has their information. The power has shifted, as consumers have become increasingly aware of their possibility to turn off notifications and...
You may be wondering, is email marketing still relevant in 2022. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. Absolutely! It is more relevant now than ever before. Research shows us that email...
As we explore elsewhere on MarketingPlatform, Content Marketing should form a vital part of your overall communication strategy. You want to meet your customers where they live and so you are always looking to engage your audience and build their customer journey...