Split Test

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You want to make sure you are sending the most engaging and effective content to your contact list, right? So, it stands to reason that you will want to make sure you test what “the best” actually looks like. There is absolutely no reason whatsoever why this should be left to gut instinct or guesswork. There is a tool at your disposal that you can use to refine almost any important aspect of your campaigns and make sure that what your audience receives is what your audience actually wants.

But what is that tool?

Split Testing…

Using Split Testing is the ultimate way of really getting to know what style and content of communication your audience responds to best.

Split Testing from MarketingPlatform is an ideal tool for helping you come a long way down the road in doing exactly that. It is an automated way of making sure that your audience always receives the best performing email campaign as possible.

With Split Testing, you will get invaluable data for your content strategy and see better results and improvements on important factors like:

Eliminate all the guesswork

Using Split Testing you are able to test a number of different versions of your campaign, with variations that can be as subtle or significant as you would like. These variations can include such things as the content itself (text, images etc.), the subject line, and the “from” name of your campaign. These variations are sent to a small portion of your contact list (the size of which you decide), and the best performing campaign is determined according to the winning criteria you select, with this winning campaign in turn being sent out to the remainder of your contact list. You can choose the send-out time for the split-test and either have the split-test function send out the campaign when the winner has been found, or you can choose to set a specific date and time for the winning campaign to be sent.

Which elements can be tested in MarketingPlatform?

The MarketingPlatform Split Testing functionality (and rationale) breaks down as follows:

What can you test?

What criteria can determine the winner?

We’re here to help you get started

We’ve an entire team at your disposal to help you get the best out of Split Testing – and indeed all the other fantastic functionality at your fingertips in MarketingPlatform.

We firmly believe that Split Testing is a fantastic tool to help you get the very best out of your content. But if you’d like some help to get the ball rolling, our fabulous Sales Team is always on hand to answer your questions or offer some inspiration. Don’t hesitate to get in touch. Thousands of other companies already have. Book a demo or try us for free.

Want to know more? Read our article on how to split test Email Marketing campaigns.