When you have been sending newsletters over a longer period of time, you will experience that a part of your recipients becomes inactive over time. They simply stop to engage with your newsletters which you have spent so much time planning and executing. Your...
Unless you have been living under a rock for the past year, you will have noticed that the emails you receive are becoming more and more creative. The battle for space in your customers’ inbox is tough, so it is about making emails as interesting as possible. There is...
Today, everything is about making things as personal as possible. Nevertheless, many people do not get to use the many exceptional opportunities that lie in adapting content precisely to the individual recipient. It may be because you have not collected a sufficient...
Your newsletters are not much better than the subject line you create for it. It can be said as simple as that. If you do not manage to create a subject line that tickles the recipients’ interest, then they will not open your email, and all your hard work on creating...
How to measure commitment from your newsletters Most Email Marketing platforms today have quite detailed statistics, where you can measure how your newsletter performs. What factors are important to keep an eye on? How do you know if the quality of the...
