Businesses can maximize post-Black Friday engagement by using reactivating automation flows. This helps turn one-time shoppers into loyal customers. Explore with us a crucial aspect of modern marketing strategy: Reactivating Automation Flows. In this post-Black Friday...
Today’s marketers are under pressure. The days of cookies and third-party data are over, and consumers are now in charge of who has their information. The power has shifted, as consumers have become increasingly aware of their possibility to turn off notifications and...
You may be wondering, is email marketing still relevant in 2022. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. Absolutely! It is more relevant now than ever before. Research shows us that email...
One of the biggest tasks for marketers is lead generation. For, without lead generation there are no customers, no sales and certainly no business. Lead generation can be a daunting exercise, especially if you are creating barriers for your customers. So, it is time...
Most email marketing platforms today have fairly detailed statistics where the performance of your newsletter can be measured. But what are the factors that you need to look out for? And how do you know if the quality of the recipients on your lists are actually of...
