Segmentation in email marketing as a concept is very simple, but more than that, it also extremely powerful when done creatively. What is segmentation? Segmentation is the process of dividing your contact list up into smaller more closely defined groups based on...
Unless you have been living under a rock for the past year, you will have noticed that the emails you receive are becoming more and more creative. The battle for space in your customers’ inbox is tough, so it is about making emails as interesting as possible. There is...
How to measure commitment from your newsletters Most Email Marketing platforms today have quite detailed statistics, where you can measure how your newsletter performs. What factors are important to keep an eye on? How do you know if the quality of the...
