SMS Marketing

At MarketingPlatform you have the opportunity to send messages to your customers, and via our SMS editor you can customize the content of the SMS messages in order to get the best possible response.
Although many today think of SMS marketing as an outdated concept or an outdated channel, many studies actually show the opposite to be true. 95% of SMS marketing recipients open a text message within 5 minutes. Moreover, it is a very effective channel if you need to send an urgent message or campaign. In addition, SMS marketing is an integral part of an omnichannel communication strategy in conjunction with, among other things, Email Marketing. At MarketingPlatform, you have the opportunity to send messages to your customers, and via our SMS editor, you can customize the content of the SMS messages in order to get the best possible response.

SMS Editor

Truly personalise your communications, adding whichever custom fields and data you might wish, and merge this information dynamically into your message.

You also need not worry about lengthy SMS messages as these are sent seamlessly to your chosen recipients.

We provide 100% deliverability by using trusted local telecoms providers.

Read more about MarketingPlatform and SMS Marketing.

Integration with email and omnichannel

SMS marketing is part of an integrated and omnichannel communications process.

By using intelligent segmentation and behavioural data sets you can ensure that your SMS messages either respond to or prompt the actions of your customers in a perfectly relevant way.

Read more about opportunities with SMS Marketing.

Although many today think of SMS marketing as an outdated concept or an outdated channel, many studies actually show the opposite to be true.

95% of SMS marketing recipients open a text message within 5 minutes.

Moreover, it is a very effective channel if you need to send an urgent message or campaign. In addition, SMS marketing is an integral part of an omnichannel communication strategy in conjunction with, among other things, Email Marketing.

Opportunities with SMS marketing

Sending campaigns via SMS can appear to be limiting as you can only use text and links in the messages. As a result, a text message will never look as elegant as an email. But the interesting thing about SMS marketing is that people perceive a text message as being something important – at least as something more important than reading an email. Therefore, huge amounts of people open a text message within 5 minutes of receiving it. But for this very reason, it is also extremely important to use SMS marketing wisely. Sending too many text messages, too often, will appear frivolous and very annoying to the recipient. Remember, you’re taking up the recipient’s valuable time with every message you send, so you have to consider very carefully both the frequency and the content of the messages, which must always be well-targeted and as relevant as possible. For physical stores, SMS marketing also offers many exciting opportunities. For example, you can use text messages to send information about special events in local stores, and you can send behavioural texts that support email campaign send-outs. For example, if we assume that you have sent out a newsletter on a Thursday regarding a physical store’s offer, you can follow up with a text message the following day. Furthermore, the content of the text message can be adapted to reflect the behaviour a contact has shown in their interaction with the newsletter of the previous day.