Podcasts
“Time to be Creative” is our mantra at MarketingPlatform. We bring smart people and innovative software together, enabling you to create success through genuine dialogue with your chosen audience, whoever and wherever they may be.
Our podcasts are all about offering you inspiration, whether it be for the tactical or the more strategic elements of your work with all things marketing automation. Here you will find tips, tricks and maybe even the occasional revelation that will help lift your communications to the next level.
Whilst much of this material is primarily focused on Email Marketing and Marketing Automation, we also cover other subjects that may be relevant to your marketing efforts as a whole, including social media marketing, search engine optimisation and more.
We will be updating this page regularly with new content, so be sure to check back to stay updated with the latest content.
Use our tag cloud below to get directly to the topics that interest you. We hope you find these podcasts useful, and we would love to hear from you if there is anything you might be interested in us adding to our podcasts.
Why Use Email Marketing?
Podcast: Why Use Email Marketing? Been there, done that… In a world inundated with a plethora of channels, devices and platforms, and given that the average 21st-century human now has an attention span of a mere 8 seconds, it is perhaps all too easy to assume that as...
Content Marketing & emails – an introduction to the important KPIs
Podcast: Content Marketing & emails – an introduction to the important KPIs Why are digital KPIs important? As with all things digital, measurability is essential when assessing the success of any campaign, and with every digital marketing campaign you create, it is...
Inbound v outbound marketing
Podcast: Inbound v Outbound Marketing What is the difference, and why does it matter to me? At its most basic, outbound and inbound marketing reverse the direction of the marketing dialogue between in the relationship between company and customer. We explain how each...
AI – A few things you didn’t know you needed to know
Podcast: AI – A few things you didn’t know you needed to know “I’m sorry Dave, I’m afraid I can’t do that” – HAL 9000 (2001: A Space Odyssey). Hollywood teaches us that Artificial Intelligence (AI) is something to be feared. We live, however, in the real world, one in...