FTZ uses MarketingPlatform
FTZ Auto parts & Tools A/S is Denmark’s largest and strongest wholesale company in auto parts and tools with 51 departments in Denmark and the Faroe Islands, with more than 1.100 committed employees and a turnover of more than 2.3 billions of Danish kroners.
Email Marketing is an important part of FTZ’s sales force. Several times a week, FTZ sends newsletters to their customers which include regular weekly offers, information about events and invitations to various events.
“It is important for us to have a stable email marketing platform guaranteeing delivery of the weekly emails that our customers are expecting to receive”, explains Sandra Amtsbiller, marketing assistant at FTZ. “A newsletter with great offers that comes out weekly has become a habit for our customers throughout the country. That is why it is important that the newsletter arrives on time – and is delivered to the inbox and not caught in a spam filter”, continues Sandra. For this reason, in collaboration with FTZ, MarketingPlatform set up a subdomain, SPF and DKIM records could be set up correctly, and ensure much greater stability and delivery to the customers.
At the time of writing, a large integration between FTZ and MarketingPlatform is being made, and it will enable data to be automatically synchronized back and forth so that, for example, customer status is automatically updated.
“It is going to make my job much easier, and therefore I am very happy that it is possible to create this kind of integration”, says Sandra.
I know that I can always call if I have a question about the use of the system.
FTZ marketing team visited the MarketingPlatform headquarters in Vejen (Jutland, Southern Danmark) to talk about the start-up of the project, so that the employees could get an extensive training in how to make the most out of the system. The team learned how to create lists, edit contacts and create campaigns. “It was a very good learning experience for us, and it was important for us to get as many employees trained as possible, so that we can keep our email marketing efforts constantly running during, for example, a holiday”, concludes Sandra Amtsbiller.