Features
Let’s succeed together
The features of MarketingPlatform are created for you to have more time to be creative with your Email Marketing campaigns.
We are constantly developing new innovative features that increase the value of your business.
With that being said, we have created a user-friendly solution with our customers in mind. All features are available in all subscriptions.
Get help from the pros
Our startup solution is designed for businesses of all sizes. It’s important to us that you’re successful right from the start, whether you want to do it yourself, get help from our support team for free, or need additional consultancy. We help with all processes, flows, training and more.
We offer MarketingPlatform in three different ways:
Self-serve. Sign up and receive your login right away;
Sign up and let our onboarding team help you getting started – completely free;
Consulting – We have different startup packages, where we help everything for your business;
Builder
Builder is our drag-and-drop editor, which allows you to easily create beautiful email campaigns. You don’t need any coding skills – and your newsletters look great on your computer, tablet and smartphone. We help your business completely free by customizing our drag-and-drop editor to suit your needs.
Data management
We believe in the integrity of our customers. But to preserve this we closely monitor which customers we allow to send emails through MarketingPlatform.
This means that spammers and other time-wasters – or senders with purchased lists – are not welcome in our system. By doing so we ensure that your messages are delivered to the inbox of your recipients and do not end up in spam folders. Welcome to MarketingPlatform.
Millions of free photos and icons
The visual impact of a communication can make all the difference in ensuring your message is seen, understood and acted upon.
With MarketingPlatform every user has access to around over 2 million professional images and around 200,000 icons, totally free of charge.
These are fully integrated and searchable, and are directly accessible from within our builder.
mail2sms
With mail2sms, your other systems can send SMS messages through MarketingPlatform. The function could be used for example for restaurants that send booking confirmations, notifications about take-aways, or utility companies that send out alert messages. It is easy to integrate ERP, CMS, CRM, Webshops or other systems.
Flowbuilder
The MarketingPlatform FlowBuilder takes planning, execution and delivery of your communications to the next level. Unlike anything else currently available, FlowBuilder ensures the vital time you dedicate to being creative is even more fun and productive.
With FlowBuilder you can tailor your campaigns perfectly within your omnichannel marketing plans, helping you take them from the strategic to the tactical.
We are really excited about FlowBuilder, and we think you will be too.
Integrations
Data exchange should be easy. That is why we have developed standard integrations with all the solutions, programs, systems and services with which you are familiar (and perhaps even with some you have yet to discover). Moreover, our Connector can connect with almost all systems in the whole world in just a few minutes. We also support Zapier integration services.
Feeds
MarketingPlatform enables you to send automated emails that are full of relevant content from your website or shop, Facebook and Instagram profiles, finance systems, or a totally different feed.
We dynamically read RSS, XML, Facebook and Instagram feeds and can automatically add these into your campaigns and automated flows within a design framework tailored specifically to your company’s branding and marketing look and feel.
Statistics and reporting
MarketingPlatform tracks and logs every action carried out by your contacts.
We gather information about how many people open your newsletters, what content they click on, who unsubscribes and which email addresses are no longer valid.
Unsubscribes and bad addresses are automatically removed from your lists. In addition, you can see if your recipients opened your newsletters on a computer, tablet or mobile phone.
More awesome features
Every month we develop new features and update existing ones.
We believe that constant innovation is the way to long-term mutual success with our customers and partners.
Our large development team is in ongoing dialogue with our users regarding the next improvements and new functions.
Intelligent SMS marketing
MarketingPlatform combines SMS and email marketing on one and the same platform. After new contacts sign up, SMS messages can be sent quickly and easily to them – and they can unsubscribe at any time with just one click. You can use information from your contacts’ profile in your SMS. And SMS messaging can also be used in your customer-journey flows.
Social sharing
With MarketingPlatform, it is easy to share a newsletter on social media. MarketingPlatform supports sharing on all the most important social media platforms. With just a few clicks, the recipient of a newsletter can post the newsletter to their own social media profile.
As a sender, you can connect MarketingPlatform with your business’s Facebook or Twitter profile.
Personalisation and segmentation
MarketingPlatform is a combination of email, SMS marketing and marketing automation, which makes it possible to engage recipients in a genuine conversation across all channels.
You can create segments in a matter of minutes, get segmented content or change the content based on previous behaviour, or you can set up more advanced flows that respond to the recipient’s habits and patterns. Segmentation can be based on behaviour and information volunteered by the user, or information gathered organically.
Dynamic content
Dynamic content in newsletters sent by MarketingPlatform changes based on the interests or past behaviour of the recipient. This tool is integrated into Builder and makes it easy to create multiple variations of the same campaign.
Dynamic Content is a type of segmentation, where the recipients can receive different versions of the same email marketing campaign and it can also be combined with the Feeds function.
Abandoned cart
With the abandoned cart feature the contents of a shopping cart can be emailed automatically to the prospective customer with MarketingPlatform. We can also see which products have been removed from the basket – whether the order was completed or left – and automatically create email and SMS campaign flows. Campaigns can also be sent manually.
Split testing
Split testing allows you to test different campaigns for specific segments or a select group of contacts. This ensures that you always send out the best campaign – as defined by your success criteria. Which campaign did better: A, B or X? Send the best one automatically to the rest of your contact list.
Website Tracking
MarketingPlatform registers every action carried out by your recipients – from the opening of a mail and the first click in the sent campaign. But we can also follow the actions of recipients as they click on your website or webshop.
In this way, segmented customer journeys can be created around the potential customer based on knowledge gained from all channels.
One-to-Many (deep data)
The One-to-Many function can handle unstructured data, from, for example, products, transactions, shops, locations and behaviour. The data can be used in line with the structured contact data for segmentation, in feeds and as a trigger in Autoresponder, Trigger Flows and FlowBuilder. There are endless Marketing Automation opportunities with One-to-Many in MarketingPlatform. One-to-Many is an additional module.