Omnichannel Marketing Automation with AI
– email marketing, SMS marketing, social marketing
Here’s how MarketingPlatform helps you
“Time to be Creative” is our mantra. We bring smart people and innovative software together, enabling you to create success through a genuine dialogue with your chosen audience, whoever and wherever they may be. Here’s how we do it…
Expect more, pay less
With MarketingPlatform you get a strong, future-proof marketing automation platform that offers advanced features such as deep data in the form of order data from your webshop system.
Our 60+ man team is constantly developing the system to ensure a solution that meets all requirements and expectations.
Expect high quality for prices that are more than competitive.
Get help with the whole process
Our entire system is so easy and intuitive that you, in combination with our international support team, can easily set up and manage your email marketing campaigns and flows – without having to make use of expensive external consultants.
We give advice and guidance for you in the onboarding process, and if you would like to manage the entire process yourself, we have guides and videos for all functions in the platform, which are freely available to you.
At any time, you can contact our friendly, international support team which is ready to help you with whatever queries you may have.
MarketingPlatform has standard integrations for most webshops systems and CMS platforms. It is easy to integrate both contact data and transactional data such as orders and purchases. Use Connector and connect to an API, write code to our REST API, SDK or use Zapier as an integration hub.
Lead scoring is all about timing, and hitting the recipients with intelligent segmented messages at the right moment when they are in the market to buy. Therefore we have developed LeadScoring, which can easily collect recipients’ behaviour in emails, SMS messages, on your webshop and website. All the collected data can easily be used for segmenting and filtering as well as for targeting of content from feeds and other forms of dynamic content.
Create a meaningful customer journey with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. Along with this, we can use tracking information from your webshop, enrich it with order data and provide the most optimal targeting to the recipients.
One-to-Many can handle unstructured data, from, for example, products, transactions, shops, locations and behaviour. Data which, through API and other integrations, can be retrieved from an ERP system, another back-office solution or similar system. Together with contact details and the collected behavioural information, the transactional data can be used with the other contact data and the collected behaviour for segmenting and as a trigger for automated flows. One-to-Many is a part of our Enterprise package.
Client Admin is the group solution in MarketingPlatform which enables administrator access to all user accounts in the company. With Client Admin your business gets a central overview over campaigns across all users (countries, departments, brands) and can transfer content between users that others can work on further and view overall statistics for all campaigns. It is also possible to control what access each user has to the platform, which menu areas are ‘’on’’ and which are ‘’off’’, as well as more detailed access in Campaign Builder, meaning graphic design can be controlled completely from your headquarters.
Tracking collects knowledge about a recipient’s behaviour – whether it be from your newsletter, SMS messages or your webshop and/or website. With our unique setup, which combines your sitemap and your product feed, the combined data can easily be used for personalized campaigns as well as in automated flows. Along with this, MarketingPlatform also profiles the traffic from your webshop or website.