The following article is a guest blog written by our friends at Playable: Email marketing is a trusted relationship between a brand and its audience. It’s a bit like dating. In exchange for an email address, that person trusts you’ll deliver quality content or...
Despite the explosion in new channels in recent years, email marketing remains today just as important, effective and essential to the success of your business as it ever was, and it does so across all metrics: In 2017, there were 3.7B email users globally, and this...
Churn has always been a reality for every business, and in this day and age of instant gratification and apparently infinite choice, client retention has become even more important for the success of a business. The bottom line is that it is 50% easier to sell to an...
