The Battle for Attention

The Battle for Attention

As marketers, we face a difficult task. It is up to us to ensure that the company’s brand awareness increases, that leads are generated and turned into sales and customers understand the products and services that the company provides. At the same time, we have less...
7 ideas for personalization of emails

7 ideas for personalization of emails

Today, everything is about making things as personal as possible. Nevertheless, many people do not get to use the many exceptional opportunities that lie in adapting content precisely to the individual recipient. It may be because you have not collected a sufficient...