Increase Your Open Rates Email newsletters are designed to be opened. You can spend an endless amount of time on preparing and sending out newsletters, but unless people are drawn to opening them then it can become a pointless exercise. One of the first things a...
Segmentation in email marketing as a concept is very simple, but more than that, it also extremely powerful when done creatively. What is segmentation? Segmentation is the process of dividing your contact list up into smaller more closely defined groups based on...
Your newsletters are not much better than the subject line you create for it. It can be said as simple as that. If you do not manage to create a subject line that tickles the recipients’ interest, then they will not open your email, and all your hard work on creating...
How to measure commitment from your newsletters Most Email Marketing platforms today have quite detailed statistics, where you can measure how your newsletter performs. What factors are important to keep an eye on? How do you know if the quality of the...
