One of Denmark’s best known brands in dietary supplements is Nupo. The brand became very well known many years ago, as a brand with products aiding weight loss.

Today, the brand is widespread in the physical world, in supermarkets and fitness centers, online in most health food stores, and with sales through its own Nupo webshop.

“Before choosing to switch to MarketingPlatform in early 2019, we had an overly expensive and old-fashioned email marketing solution that lacked the functionality to work with the templates ourselves, create new content elements and edit the fixed blocks,” says Nupo CEO, Peter Wedelheim.

Peter Wedelheim, CEO, Nupo

“Before choosing to switch to Marketing Platform in early 2019, we had an overly expensive and old-fashioned email marketing solution, without the opportunity to work with the templates ourselves, create new content elements and edit the fixed blocks”.

Expression is important

The products that Nupo sell are in the lifestyle category – where the expression is extremely important – and where the campaigns have to be razor sharp and on point, communicating the journey on which the products will take the customer.

“The customers know that there is no need to code anything, but everything can be adjusted with drag-and-drop and number values ​​- that has been the whole foundation of the development of our drag-and-drop editor, which we call Builder,” explains Founder of MarketingPlatform, Kim Østergaard.

 

The decade of data

Data is the beating heart of MarketingPlatform. Data such as flat fields for name, address and the like. Deep data for orders, order lines and other transactional information. And behavioural data collected in clicks on the content of an email, the behaviour prompted by an SMS, or behaviour on a website or webshop.

Nupo combines such data with their product catalogue, creating dynamic campaigns. This saves time, avoids mistakes, and the content of the campaigns can be dynamic and delivered in perfect time.

“Data is an area we can be much better at utilising. As well as creating relevant segments that can increase our sales, ” concludes Peter Wedelheim from Nupo.