MailRating by MarketingPlatform

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MailRating is a unique feature which is only to be found in MarketingPlatform. The feature has an overall purpose, which is to ensure the most optimal delivery of your newsletters and campaigns. At the same time, you can make segments that can send all kinds of campaigns (both email, SMS and automatic campaigns) to your VIP, Good, Average or Poor rated contacts. MailRating works in secrecy. Every time a recipient opens a campaign, clicks or makes other positive actions, we will increase the recipient’s rating. On the contrary, we will take out points from the rating, if the recipients are no longer interested in the emails you send. It may be seen as a staircase, where there are a number of steps above and below the surface. Good delivery is very much about engagement. With MailRating, we ensure the most optimal engagement possible in relation to delivery capacity.
MailRating is a unique feature of MarketingPlatform. Besides ensuring optimal delivery of your campaigns, you can also target offers to customers based on their behavior. Kim Østergaard, founder of MarketingPlatform

VIP, Good, Average or Poor score in MailRating

There are 4 different categories in MailRating. We named the segments VIP, Good, Average and Poor. VIP segment are your most active recipients. Those are the ones that normally always open, click and show another type of activity in your sent campaigns. They are most likely your best customers, if you are selling through the newsletters.
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Good segment are also good recipients. A Good recipient is reasonably active and usually has a potential to become more active. If the recipient has gone from VIP to Good, some listening action should be taken – it could, for example, be a questionnaire to capture challenges in the run. Good is also the start segment for confirmed recipients. Average is the start segment for unconfirmed recipients. An average recipient has reasonable activity, but cannot be considered as an ambassador or very active recipient. The poor segment is the way to deactivate the recipient. It is important to make special initiatives for the people in this segment.

You can target your communication based on the recipient’s engagement

It is easy to filter on the MailRating categories. Just create a segment that shows and can send to either VIP, Good, Average or Poor recipients. In this way, you can target campaigns for, for example, your best customers, or even encourage the recipients to be active in order to get special offers, benefits or discounts. MailRating assesses a score based on 16 different values. MailRating is part of all subscription packages at MarketingPlatform.
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Try MarketingPlatform for free for 14 days

The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue.
Upon your subscription to our trial period, you will at the same time receive our educational flow on a series of emails – as well as our newsletter.