Integrate Scratcher.io with Your MarketingPlatform to Use Gamification Data in Automated Flows

 

Interactive experiences such as spin-the-wheel, quizzes, or instant wins are more than just fun – they are powerful lead generation and data collection tools. With Scratcher.io, you can create gamified campaigns that boost engagement and gather valuable insights. By integrating this with your marketing automation platform, you turn that engagement into action – instantly and automatically.

Why Integrate Scratcher.io with MarketingPlatform?

When users engage with a gamified experience, they often provide contact information and preferences in exchange for a chance to win or participate. These interactions create rich behavioral data that can fuel your marketing automation flows.

By integrating Scratcher.io with your MarketingPlatform, you can:

  • Send leads directly from gamification campaigns into your marketing database

  • Trigger automated flows based on user actions (e.g. play, win, abandon)

  • Segment users based on preferences, interests, or quiz results

  • Deliver personalized emails or SMS messages immediately after participation

  • Nurture prospects with targeted campaigns based on gamification outcomes

Example Use Cases

Gamification Type Triggered Flow Example
Quiz campaign Send dynamic follow-up emails based on the user’s answers
Spin-the-wheel game Notify winners instantly with a reward code via SMS or email
Advent calendar campaign Start a daily email or SMS flow during December
Survey or vote Segment users into interest-based lists for future campaigns

How to Integrate Scratcher.io with Your MarketingPlatform

Design your campaign in Scratcher.io – whether it is a quiz, spin-the-wheel, or instant win – and define which data you want to gather, such as names, email addresses, or preferences.

It is simple to make an integration between Scratcher.io and MarketingPlatform, ensuring that data from your gamified campaign is automatically sent into MarketingPlatform. Start by contacting MarketingPlatform’s customer service at support@linkmobility.dk or call +45 70 26 12 72 to get the unique data required for the integration. After that, you can begin the actual setup in Scratcher.io’s interface.

To Complete the integration:

1. Go to Account (bottom left corner) → Select Integrations from the menu → Click on MarketingPlatform

2. Fill in your MarketingPlatform credentials:

  • API Username
  • API Token
A screenshot from the interface of Sleeknote, picturing the instructions to Integrate Sleeknote with MarketingPlatform.

3. Click Install Integration

Then:

  • Align the data structure: Decide where each game data point (e.g. contact details, quiz results) should be stored in your MarketingPlatform database

  • Build your flow: Use MarketingPlatform’s FlowBuilder to trigger automated emails or SMS messages based on game activity and segmentation

  • Test and launch: Preview the end-to-end journey to ensure accurate contact creation, segmentation, and timely follow-ups

Using Scratcher.io with MarketingPlatform

By integrating Scratcher.io with MarketingPlatform, you unlock powerful automation and personalization:

  • Instantly add new leads or enrich existing profiles after game participation

  • Apply tags or segmentation based on game behavior or preferences

  • Launch real-time SMS and email responses via FlowBuilder

  • Monitor campaign impact with performance tracking and analytics

This setup enables you to turn engagement into actionable data – and data into results.

What You Need

  • A Scratcher.io account with API or integration access

  • A marketing automation platform that supports webhooks or third-party integrations

  • A clear idea of what you want to collect (leads, insights, preferences) and how you want to follow up

Ready to Turn Gamification into Automation?

By combining Scratcher.io with your marketing automation platform, you bridge the gap between engagement and conversion. Capture attention, collect data, and act on it – all in one flow.

Want help setting it up? Contact us and we will guide you through the integration.