Update Profile – learn about your recipients

We use Update Profile for segmentation

MarketingPlatform can intelligently use data about the recipients in several ways. However, it requires that the foundation is in place. Either the foundation can come from other systems through, for example, our API, Datasync or update through customers’ updating of their own profile.

Update can also be done with Update Profile, which is an enrichment of links in the newsletter. Links from an image, a button or a text, that usually point to your homepage or webshop. It is not special links that make Update Profile, but simply an enrichment of a completely normal link.

Update Profile in images and text

It is easy to enrich links with the dedicated feature or mass update tool

There are 2 ways in which links can be enriched with the Update Profile feature. The one is hidden in the Update Profile tab behind the creation of a new link. As the picture shows, choose which Custom Field and value to set by clicking on the link.

If you work with big campaigns, where the content of the campaigns often can be either partially or totally the same, you can benefit from using our mass update tool. This tool finds all links in the campaign and sets them up for easy updating.

The feature can even learn from previous mappings from another campaign. This saves you large amounts of time, while the recipients’ behavior is optimally recorded.

The behaviour is the foundation of Relevant Content

No Update Profile links, no Relevant Content. An enriched link tells MarketingPlatform that a unique recipient has clicked on something specific and the Update Profile enrichment categorises the click based on your company’s commercial desires. It can be a t-shirt registered in the “tops” category.

MarketingPlatform additionally sets a Relevance Score in continuation of the recipient’s clicks. It helps Relevant Content determine which content should rank at the top of a unique recipient’s newsletter.

All other forms of intelligent content and segments, as well as automated flows, can also use the values that are set by the Update Profile feature.

Update Profile and Relevant Content are standard in all subscription packages. Our support is ready to answer your questions regarding setup of Update Profile on telephone +45 72 44 44 44.