Reactivating Lapsed Customers

Reactivating Lapsed Customers

The wheel already exists, so why reinvent it? Your customer base exists, so why recreate it? Lapsed customers are a fact of commercial life but lapsed does not necessarily mean lost – very far from it. Of course, growing and nurturing a healthy business will...
Win-Back strategies that really work

Win-Back strategies that really work

Churn has always been a reality for every business, and in this day and age of instant gratification and apparently infinite choice, client retention has become even more important for the success of a business.  The bottom line is that it is 50% easier to sell to an...
Wake up sleeping contacts

Wake up sleeping contacts

When you have been sending newsletters over a longer period of time, you will experience that a part of your recipients becomes inactive over time. They simply stop to engage with your newsletters which you have spent so much time planning and executing. Your...