Segmentation in email marketing as a concept is very simple, but more than that, it also extremely powerful when done creatively. What is segmentation? Segmentation is the process of dividing your contact list up into smaller more closely defined groups based on...
Today, everything is about making things as personal as possible. Nevertheless, many people do not get to use the many exceptional opportunities that lie in adapting content precisely to the individual recipient. It may be because you have not collected a sufficient...
