The biggest fear you face as a marketer is having your newsletter end up in spam. The hard work you put in to create a good email list can all go down the drain if not done correctly. Here are some ideas on how to avoid this dilemma so your newsletters end up in your...
What is SPAM? By definition, SPAM is irrelevant email sent to a group of recipients who are not interested in receiving the email. This can for example happen because you have purchased a list of email addresses, that you now send newsletters to without asking. At...
Why do my newsletters end up in the SPAM folder? One of the things you fear the most when sending your newsletters is that they will end up in the SPAM folder. It may seem like a battle that is impossible to win, but if you are a serious sender, there is significantly...
