Omnichannel Marketing Automation with AI
– email marketing, SMS marketing, social marketing
Here’s how MarketingPlatform helps you
“Time to be Creative” is our mantra. We bring smart people and innovative software together, enabling you to create success through a genuine dialogue with your chosen audience, whoever and wherever they may be. Here’s how we do it…
MarketingPlatform for your business
We have tailored our Marketing Automation platform for your industry. Read how others whose business looks like yours are using MarketingPlatform.
Public sector organisations such as state, regional, local councils and municipalities and educational institutions have special requirements in terms of security and data protection. MarketingPlatform stores all data securely in Denmark and is renowned for its commitment to protecting personally sensitive information. Among our many public references are The Danish Traffic, Construction and Housing Authority, the Organisation of Danish Regions, Region Zealand and a number of local municipalities – including Hvidovre and Dragør municipalities. Over the past many years MarketingPlatform has also been the engine driving the career centre at Copenhagen Business School. Of course, we help with the whole startup process and we provide training and education of your employees.
Security and GDPR
Quite rightly nowadays, there is a great deal of focus on security and GDPR. We address these those two vital requirements by using specific features for data protection, which are incorporated as an essential part of MarketingPlatform – features that limit our ability internally to view your data as a customer.
Segments can be set in just a few seconds. Segments are a part of one or more contact lists. A segment can be based on flat contact fields, deep transactional data from an integration, behaviour from emails, SMS and from a webshop – or any combination of all the options mentioned above. Therefore communication to your citizens can be targeted entirely on the individual level. In addition, MarketingPlatform also contains compound segments that can combine multiple segments and create the perfect targeting of every single recipient.
Client Admin is the group solution in MarketingPlatform which enables administrator access to all user accounts in the company. With Client Admin your business gets a central overview over campaigns across all users (countries, departments, brands) and can transfer content between users that others can work on further and view overall statistics for all campaigns. It is also possible to control what access each user has to the platform, which menu areas are ‘’on’’ and which are ‘’off’’, as well as more detailed access in Campaign Builder, meaning that graphic design can be controlled completely from your headquarters.
Create a meaningful journey for your audience with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. Along with this, we can use tracking information from your webshop, enrich it with order data and provide the most optimal targeting of the recipients. In the context of the public sector, where the timing in the flow of information is becoming more and more important, automated flows can ensure a meaningful journey for the citizen in their communication with the public sector. With the Flow Builder in MarketingPlatform optimising the audience journey is easy and intuitive.
MarketingPlatform has standard integrations for most of the back office, ERP or economic systems, webshops and CMS platforms. It is easy to integrate both contact data and transactional data such as invoices, orders and purchases. Use Connector and connect to almost all API interfaces in a few minutes or ask your developers to write a code for our REST API, SDK and make exactly what matches your business’s needs.
Tools in MarketingPlatform can send intelligent segmented messages at the right moment when buyers are in the market to buy. LeadScoring can easily collect recipients’ behaviour in emails, SMS messages, on your webshop and website. All the collected data can easily be used for segmenting and filtering as well as for targeting of content from feeds and other forms of dynamic content.
Recipients’ behaviour across the channels is saved safely and in a structured way. You can see how many have opened a campaign, on what and when they have clicked. Moreover, you can follow their behaviour on your webshop and use the gathered knowledge in subsequent campaigns. Some of the statistics are for the individual recipient, where a lifetime log details all their actions, from the first sign up, through interactions with forms, to flows and of course their behaviour across campaigns and channels. The same goes for current LeadScore. Statistics also show the purchase and conversion rates on each campaign that leads to a purchase on the webshop and, for each contact, the value of the customer will appear which can be used for proactive targeting and segmentation. In addition, purchase information, so-called transactional data, can be integrated from, for example, an ERP system or other back-office systems.
Tracking for B2B business can have several aspects. There can be many systems in which knowledge of customers and campaign recipients’ behaviour can be collected. In addition to newsletters and SMS messages within MarketingPlatform, there are usually a lot of other platforms and systems. These can be such things as corporate websites, B2B pages that require a login, APPs and other systems for gathering information as well as for capturing the data. With our unique setup, which combines your sitemap and feeds with items, products and other content, any information can be automatically embedded and targeted based on recipients’ behaviour. The tracking script is a piece of code, in line with the Google Analytics code, which can be easily added to the pages and systems where the behaviour is to be collected. MarketingPlatform also profiles the traffic from your webshop or website that does not originate from an email campaign.
We store your data safely in Denmark
MarketingPlatform complies with EU GDPR and Personal Data Act. No one else has access to the data you import, collect and store as a result in MarketingPlatform. In addition, your data is stored in Denmark’s most secure and certified data centres.
GDPR legislation states that it is important to avoid storing data outside the EU, if it is not necessary. At MarketingPlatform, we help your organisation comply with the law.
It is essential to have the right data model, one which will reflect the other systems and platforms in your organisation. Without the right contact fields, and thus the right contact data for your recipients, you will be limited in terms of opportunities for effective targeting with segments and content. With MarketingPlatform, it is easy to create the contact fields that you need, which include text fields, numeric fields, fields with options from which to choose, fields with multiple options and data fields. Moreover, advanced data structures can be created visually with the One-to-Many module and directly used and viewed from the individual contact. After creation, all fields can be used directly on your contacts in import and export and as well as a part of API and Connector integration options.