{"id":50911,"date":"2020-02-03T10:37:16","date_gmt":"2020-02-03T09:37:16","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=50911"},"modified":"2020-08-19T10:10:20","modified_gmt":"2020-08-19T08:10:20","slug":"sector-publico","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/pe\/sector-publico\/","title":{"rendered":"Sector P\u00fablico"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#eef6ff&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#dae9f2&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/04\/man-working-on-macbook-overlay.png&#8221; background_position=&#8221;bottom_center&#8221; custom_padding=&#8221;||150px||false|false&#8221; bottom_divider_style=&#8221;asymmetric4&#8243; background_last_edited=&#8221;on|phone&#8221; background_size_tablet=&#8221;initial&#8221;][et_pb_row _builder_version=&#8221;4.4.0&#8243; custom_margin=&#8221;||140px||false|false&#8221; custom_margin_tablet=&#8221;30px||180px||false|false&#8221; custom_margin_phone=&#8221;||180px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; text_orientation=&#8221;center&#8221; width=&#8221;82%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221;]<\/p>\n<h1>Automatizaci\u00f3n de Marketing Omnicanal con AI<\/h1>\n<h2> Email Marketing, SMS Marketing, Social Marketing<\/h2>\n<p class=\"text-color\">Somos una empresa danesa, ganadora del premio Borzen Gazelle, que opera en varios pa\u00edses. M\u00e1s de 10.000 empresas usan MarketingPlatform todos los d\u00edas para enviar sus newsletters. Se puede crear\u00a0 \u00a0newsletters f\u00e1cilmente en poco tiempo con nuestro sistema, o configurar flujos m\u00e1s avanzados que respondan al comportamiento y los h\u00e1bitos del receptor.<\/p>\n<p class=\"text-color\">Nuestro equipo de soporte est\u00e1 listo para ayudarte a comenzar, \u00a1totalmente gratis! Si no deseas continuar, el per\u00edodo de prueba gratuita caducar\u00e1 despu\u00e9s de 14 d\u00edas.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;20%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221;]<a href=\"https:\/\/marketingplatform.com\/pe\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"green-btn-middle\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.23.3&#8243; background_color=&#8221;#eef6ff&#8221; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||3%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h2>MarketingPlatform para su negocio<\/h2>\n<p>Hemos adaptado nuestra plataforma de automatizaci\u00f3n de marketing a su industria. Lea c\u00f3mo otras personas que se parecen a su negocio utilizan MarketingPlatform.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; module_id=&#8221;six-tabs&#8221; _builder_version=&#8221;4.0.2&#8243;][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.0.2&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;border-radius:8px;&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2C eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b-e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b-ecommerce&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b-ecommerce&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2B eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2c.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2c&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;23%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2c&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2C<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;27%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b\/&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2B<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/offentlige.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/sector-publico\/&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;29%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/sector-publico\/&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>Sector P\u00fablico<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/heart-icon.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/ong&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;31%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/ong&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>ONG<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/offentlige.png&#8221; _builder_version=&#8221;4.4.0&#8243; width=&#8221;4%&#8221; module_alignment=&#8221;left&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h1>Sector P\u00fablico<\/h1>\n<p>Empresas p\u00fablicas a nivel de estado, regi\u00f3n, municipio y por ej. instituciones educativas, establecen requisitos especiales de seguridad y almacenamiento de datos. MarketingPlatform almacena todos los datos de forma segura en servidores ubicados en la UE (en Dinamarca) y nuestra empresa est\u00e1 certificada para almacenar informaci\u00f3n confidencial. Entre nuestras muchas referencias p\u00fablicas se encuentran la Agencia de Construcci\u00f3n de Tr\u00e1fico y Vivienda, las Regiones de Dinamarca, la Regi\u00f3n de Zelanda y varios municipios. En los \u00faltimos a\u00f1os, MarketingPlatform ha sido la plataforma preferida de CBS Copenhagen Business School Career Centre. Y, por supuesto, nos complace ayudarlo con toda la puesta en marcha, brind\u00e1ndole formaci\u00f3n a sus empleados.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#eef6ff&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_flip=&#8221;horizontal&#8221;][et_pb_row module_id=&#8221;infographic-container&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_code module_id=&#8221;infographic&#8221; _builder_version=&#8221;4.4.0&#8243;]<link rel=\"stylesheet\" href=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/css\/infographic.css\" \/><!-- [et_pb_line_break_holder] --><\/p>\n<style>.main-circle h5 {padding: 0;font-weight: bold;<\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slider-drag animated nudgeUp slow infinite\">Click para m\u00e1s info<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"menu\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->       <\/p>\n<div class=\"main-circle\"><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/anna.png\" width=\"44\" style=\"margin-top: 25px;\" \/><\/p>\n<h5 style=\"padding:0;\">Anna<\/h5>\n<div class=\"padding-lr15\">Cliente que compra online y en tiendas f\u00edsicas<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"center\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"1\">Redes sociales<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"2\">Valor de compra acumulado<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"3\">M\u00f3vil, tablet o desktop<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"4\">Duraci\u00f3n media de la visita<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"5\">Comportamiento de compra y dispositivos<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC first-active\" data-order=\"6\">\u00bfEs rentable el cliente?<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"7\">Carrito abandonado<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"8\">Visitas sin compra<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"9\">Compras de categor\u00edas espec\u00edficas<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"10\">Emails y mensajes SMS<\/div>\n<p>  <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"content\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->           <\/p>\n<div class=\"item\" data-content=\"6\">\n<h2>\u00bfEs rentable el cliente?<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Al integrar los datos del sistema financiero con la estructura One-to-Many de MarketingPlatform se puede segmentar seg\u00fan la rentabilidad de distintos grupos de clientes usando datos como devoluciones, descuentos y transporte.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"One-to-Many\"><\/p>\n<li class=\"one-to-many-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"1\">\n<h2>Redes sociales<\/h2>\n<p>La mayor\u00eda de j\u00f3venes usan m\u00faltiples dispositivos igual que Anna. Originalmente se inscribi\u00f3 en tu lista de correo v\u00eda Facebook Lead Ads. Por supuesto, puedes usar todo tipo de comportamiento, datos recopilados e integrados, para la segmentaci\u00f3n en las redes sociales.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Audiencias personalizadas\"><\/p>\n<li class=\"social-audience\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"2\">\n<h2>Valor de compra acumulado<\/h2>\n<p>Los clientes fieles que compran regularmente y puede ser una buena idea ofrecer recompensas por compras repetidas. Usando nuestro script de seguimiento sabr\u00e1s cu\u00e1ndo compr\u00f3 y por cu\u00e1nto, y puedes aplicar esta informaci\u00f3n para la orientaci\u00f3n de nuevos mensajes. Integra datos de otros sistemas, como del sistema financiero y obt\u00e9n datos de rentabilidad de tus clientes.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"3\">\n<h2>M\u00f3vil, tablet o desktop<\/h2>\n<p>Por lo general, visita la tienda web con su iPhone X, pero tambi\u00e9n usa su Apple Macbook para compras online. El contenido de las campa\u00f1as se adapta autom\u00e1ticamente al dispositivo en el que se abren.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"4\">\n<h2>Duraci\u00f3n media de la visita<\/h2>\n<p>Desde el m\u00f3vil, normalmente navega por la tienda unos 4 minutos y m\u00e1s del doble de tiempo desde el desktop. La duraci\u00f3n de la visita es un par\u00e1metro interesante para crear segmentos.<\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"5\">\n<h2>Comportamiento de compra y dispositivos<\/h2>\n<p>Cuando Anna compra desde su iPhone, a menudo busca ofertas y, por lo tanto, tiene una alta tasa de conversi\u00f3n. Por otro lado, cuando compra desde el desktop, compra art\u00edculos nuevos a un precio normal. Combinamos el feed de productos de tu tienda online con el comportamiento y, por lo tanto, la compra en oferta se convierte en un par\u00e1metro de comportamiento que puede utilizarse para aumentar la orientaci\u00f3n.<!-- [et_pb_line_break_holder] -->            <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Feeds\"><\/p>\n<li class=\"feeds-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"7\">\n<h2>Carrito abandonado<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        A veces Anna abandona art\u00edculos en el carrito de la tiendo online pero con nuestro sistema es f\u00e1cil automatizar una acci\u00f3n recordatorio v\u00eda email para recuperar las transacciones no realizadas.<!-- [et_pb_line_break_holder] -->          <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/flow-builder\/\" data-title=\"Flujos autom\u00e1ticos\"><\/p>\n<li class=\"flows-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Carrito abandonado\"><\/p>\n<li class=\"cart-icon\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"8\">\n<h2>Visitas sin compra<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Cada vez que Anna visita tu tienda online, sitio web o cualquier otro lugar donde tenga en ejecuci\u00f3n el script de seguimiento de MarketingPlatform, registramos la visita y el comportamiento. Los datos recopilados se pueden usar directamente para crear segmentos y para enviar contenidos personalizados.<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"9\">\n<h2>Compras de categor\u00edas espec\u00edficas<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Tal vez tu tienda online venda una selecci\u00f3n muy amplia de art\u00edculos, y, naturalmente, a Anna solo le interesar\u00e1 una parte de ellos. Con la funci\u00f3n de seguimiento, puedes ver qu\u00e9 categor\u00edas ha visitado, qu\u00e9 art\u00edculos ha agregado o eliminado de la cesta y de qu\u00e9 categor\u00edas termina comprando productos<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Estad\u00edstica\"><\/p>\n<li class=\"statistics-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"10\">\n<h2>Emails y mensajes SMS<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Anna usa varios dispositivos diferentes y recibe emails y SMS de tu empresa. Puedes enviar SMS para eventos importantes y crear seguimiento automatizado con campa\u00f1as de emailing.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/\" data-title=\"SMS Marketing\"><\/p>\n<li class=\"sms-campaign\"><\/li>\n<p><\/a><a href=\"hhttps:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->             <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"clear:both!important;\"> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <script type=\"text\/javascript\" src=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/js\/infographic.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->    $(\".buttonC\").click(function(){<!-- [et_pb_line_break_holder] -->  $(\".slider-drag\").hide();<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_row _builder_version=&#8221;4.4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_text _builder_version=&#8221;4.4.0&#8243;]<\/p>\n<h2>Customer Insights integrados<\/h2>\n<p>Entender el comportamiento de tus clientes es una parte integral de MarketingPlatform.<\/p>\n<p>El comportamiento de los clientes en dispositivos, plataformas (sitio web, tienda web, aplicaciones, etc.) y campa\u00f1as se puede usar f\u00e1cilmente para segmentar audiencias y contenido din\u00e1mico con el uso de feeds de productos.<\/p>\n<p>Con nuestra suscripci\u00f3n Enterprise, que tiene una plataforma de datos del cliente integrada y datos de One-to-Many, se pueden crear perfiles \u00fanicos con datos de distintos sistemas financieros, datos transaccionales de tienda virtual, CRM y plataformas de servicio al cliente.<\/p>\n<p>Lo llamamos Automatizaci\u00f3n de marketing basada en Customer Insights.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.4.0&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/06\/background.png&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_height=&#8221;50px&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal|vertical&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_text _builder_version=&#8221;4.4.0&#8243;]<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #ffffff;\">FlowBuilder<\/span><\/h2>\n<p><span style=\"color: #ffffff;\"> La creaci\u00f3n de flujos de automatizaci\u00f3n de marketing, con la gran cantidad de posibilidades disponibles, puede parecer una tarea desalentadora. Los flujos grandes y complejos pueden hacerle perder la visi\u00f3n general y no alcanzar la meta. <\/span> <\/p>\n<p> <span style=\"color: #ffffff;\"> Sin embargo, con nuestro FlowBuilder, es f\u00e1cil, creativo y productivo crear y adaptar sus flujos de automatizaci\u00f3n de marketing para que sus clientes y posibles clientes obtengan la experiencia \u00f3ptima en todos los canales. <\/span>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/marketingplatform.com\/pe\/automatizacion-de-marketing\/flow-builder\/&#8221; button_text=&#8221;LEA M\u00c1S SOBRE FlowBuilder&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.4.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_code _builder_version=&#8221;4.4.0&#8243;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  iframe{<!-- [et_pb_line_break_holder] -->    overflow:hidden!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.iframe-container {<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  padding-top: 56.25%;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->.iframe-container iframe {<!-- [et_pb_line_break_holder] -->   border: 0;<!-- [et_pb_line_break_holder] -->   height: 100%;<!-- [et_pb_line_break_holder] -->   left: 0;<!-- [et_pb_line_break_holder] -->   position: absolute;<!-- [et_pb_line_break_holder] -->   top: 0;<!-- [et_pb_line_break_holder] -->   width: 100%;overflow:hidden!important;<!-- [et_pb_line_break_holder] -->}<\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"iframe-container\"><!-- [et_pb_line_break_holder] -->  <iframe src=\"https:\/\/marketingplatform.com\/test\/flowbuilder\/2\/FlowBuilder.html\" scrolling=\"no\" frameborder=\"0\"><\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;3.23.3&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.0.2&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0|0px||0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;80px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Seguridad y GDPR<\/h3>\n<p>Como instituci\u00f3n p\u00fablica, existen requisitos especiales para la seguridad y GDPR. Hemos incorporado funcionalidades de seguridad adicionales para el procesamiento de datos personales y as\u00ed cumplir con todos los requisitos legales.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/?page_id=13135&#8243; button_text=&#8221;LEER M\u00c1S SOBRE GDPR&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;100px||60px|&#8221; custom_padding_tablet=&#8221;10px||10px|&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/gdpr-security.png&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.2&#8243; max_width=&#8221;85%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|10%||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||||false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;100px||90px|&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; custom_padding_phone=&#8221;|||&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/09\/segmentering-emailplatform1.png&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;76%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;|10%||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;60px||100px|&#8221; custom_padding_tablet=&#8221;0px||10px|&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Segmentaci\u00f3n<\/h3>\n<p>Los segmentos se pueden crear en segundos. Los segmentos son un volcado de una o m\u00e1s listas de contactos. Un segmento puede ser campos de contacto, datos transaccionales profundos de una integraci\u00f3n, comportamiento de correos electr\u00f3nicos, SMS, o una combinaci\u00f3n de todas las opciones mencionadas. Por lo tanto, la comunicaci\u00f3n se puede dirigir a nivel de ciudadano individual. Adem\u00e1s, MarketingPlatform contiene segmentos compuestos que pueden combinar m\u00faltiples segmentos en expresiones agregadas y crear la orientaci\u00f3n perfecta para cada destinatario.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;C\u00d3MO SACAR PROVECHO DE LA SEGMENTACI\u00d3N&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Hero&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;3.23.3&#8243; background_color=&#8221;#f5f8fb&#8221; background_color_gradient_direction=&#8221;135deg&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;8%|0px|9%|0px&#8221; custom_padding_tablet=&#8221;15%||15%&#8221; custom_padding_phone=&#8221;20%||20%|&#8221; top_divider_style=&#8221;asymmetric2&#8243; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_flip=&#8221;horizontal|vertical&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;8%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_color=&#8221;#ffffff&#8221; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#333333&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;84%&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h1>Campaign Builder<\/h1>\n<p>Hemos creado el editor m\u00e1s completo y al mismo tiempo intuitivo del mercado. Es f\u00e1cil integrar redes sociales, im\u00e1genes y contenido propios, as\u00ed como contenido din\u00e1mico e inteligente de los Feeds. Tambi\u00e9n hay herramientas para garantizar la identidad de la marca, incluso cuando hay empleados de distintos regiones y divisiones que trabajan al mismo tiempo. Es posible bloquear encabezados, pies de p\u00e1gina y elementos de contenido espec\u00edficos, como tipograf\u00eda y colores. Nuestro creador de campa\u00f1as puede leer la informaci\u00f3n de cualquier sistema PIM y DAM, e insertarlos de forma inteligente en las campa\u00f1as de correo electr\u00f3nico utilizando datos de comportamiento, lo que aumenta el rendimiento sustancialmente.<br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/marketingplatform.com\/pe\/prueba-gratis\/&#8221; button_text=&#8221;PRUEBA NUESTRO CREADOR DE CAMPA\u00d1AS&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px||30px|&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_code _builder_version=&#8221;3.6&#8243;][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; use_custom_width=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;#ffffff&#8221; max_width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;42px|22px|22px|22px&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset1&#8243;]<\/p>\n<div align=\"center\"><video autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"1000\"><source src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/02\/med24x5.mp4\" \/><\/video><\/div>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;3.6&#8243;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;4.0.2&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;20px||60px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Client Admin<\/h3>\n<p>Se trata de una soluci\u00f3n para instituciones p\u00fablicas y que permite un inicio de sesi\u00f3n con acceso administrativo a todos los usuarios de la organizaci\u00f3n. Con Client Admin, se proporciona una visi\u00f3n general centralizada de las campa\u00f1as de usuarios cruzados (regiones, municipios, departamentos), recuperar contenidos entre usuarios y ver las estad\u00edsticas generales de todas las campa\u00f1as. Tambi\u00e9n es posible controlar qu\u00e9 accesos tiene cada usuario a la plataforma, qu\u00e9 elementos de men\u00fa est\u00e1n &#8220;activados&#8221; y cu\u00e1les &#8220;desactivados&#8221;, as\u00ed como un acceso m\u00e1s detallado en Campaign Builder para que la expresi\u00f3n gr\u00e1fica pueda controlarse completamente desde la sede.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;40px||80px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/09\/feature-img-2-2.jpg&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.2&#8243; max_width=&#8221;66%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||80px||false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;60px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/automatiske-flows.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;92%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;60px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Flujos Autom\u00e1ticos<\/h3>\n<p>Cree un Customer Journey con flujos autom\u00e1ticos que puedan activar cualquier campa\u00f1a basada en el comportamiento tanto de los newsletters como de otros canales de comunicaci\u00f3n. Tambi\u00e9n podemos utilizar la informaci\u00f3n de seguimiento de la tienda web, enriquecerla con datos de pedidos y proporcionar la orientaci\u00f3n m\u00e1s \u00f3ptima a los destinatarios. En contextos p\u00fablicos donde la sincronizaci\u00f3n en el flujo de informaci\u00f3n se vuelve m\u00e1s importante, los flujos autom\u00e1ticos pueden ayudar a las instituciones a tener un dialogo excelente con los ciudadones.. Con FlowBuilder en MarketingPlatform, es f\u00e1cil e intuitivo generar los mensajes adecuados seg\u00fan el Customer Journey.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/?page_id=21723&#8243; button_text=&#8221;VER LAS OPCIONES DE FLUJOS AUTOM\u00c1TICOS&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;20px||60px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Integraciones<\/h3>\n<p>MarketingPlatform tiene integraciones est\u00e1ndar para la mayor\u00eda de los back office, ERP o sistemas financieros, tienda online y plataformas CMS. Es f\u00e1cil integrar tanto los datos de contacto como los datos transaccionales, como facturas, pedidos y acciones. Use Connector y con\u00e9ctese a virtualmente todas las interfaces API en minutos. O p\u00eddales a sus desarrolladores que desarrollen un c\u00f3digo espec\u00edfico para nuestra API REST, SDK y creen la integraci\u00f3n que requiere su negocio.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;M\u00c1S INFO SOBRE INTEGRACIONES&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;40px||80px|&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/01\/integrations.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.4.0&#8243; max_width=&#8221;84%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.4.0&#8243; custom_margin=&#8221;||80px||false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;50px|||&#8221; custom_padding_tablet=&#8221;10px|||&#8221; custom_padding_phone=&#8221;|||&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/leadscoring-emp.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;90px|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;60px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>LeadScoring<\/h3>\n<p>Un lead B2B tendr\u00e1 normalmente un valor alto. Por lo tanto, el momento adecuado, para llegar a los destinatarios, en el momento justo, es a\u00fan m\u00e1s importante en un negocio B2B. Las herramientas de MarketingPlatform pueden enviar mensajes segmentados inteligentes en el momento justo cuando los clientes y los leads est\u00e1n en la fase de compra. LeadScoring puede recopilar el comportamiento de los destinatarios en correos electr\u00f3nicos, mensajes de texto y en su Ecommerce y sitio web. Todos los datos recopilados se pueden utilizar f\u00e1cilmente para segmentar, filtrar y seleccionar el contenido de Feeds y otras formas de contenido din\u00e1mico.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/?page_id=21273&#8243; button_text=&#8221;LEER M\u00c1S SOBRE LEADSCORING&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.4.0&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Estad\u00edsticas<\/h3>\n<p>El comportamiento de los receptores a trav\u00e9s de distintos canales se almacena de forma segura y estructurada. Vea cu\u00e1ntos han abierto una campa\u00f1a, en qu\u00e9 y cu\u00e1ndo han hecho clic, siga sus acciones en su sitio web, y aplique los conocimientos recopilados en las siguientes campa\u00f1as. Algunas de las estad\u00edsticas se encuentran a nivel del destinatario individual, donde se informa sobre todas las acciones desde el primer registro, las interacciones en procesos de formularios y, por supuesto, el comportamiento en campa\u00f1as y canales. As\u00ed como su actual LeadScore. Las estad\u00edsticas tambi\u00e9n le informan sobre las tasas de compra y ratios de conversi\u00f3n en cada campa\u00f1a que lleva a las compras en la tienda web, y para cada contacto, el valor del cliente aparecer\u00e1 como la informaci\u00f3n se puede usar para segmentar en tiempo real o m\u00e1s adelante. Adem\u00e1s, la informaci\u00f3n de compra, llamada datos transaccionales, se puede integrar, por ejemplo, desde un sistema ERP u otros sistemas de back office.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;50px||60px|&#8221; custom_padding_tablet=&#8221;40px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/09\/statistik.png&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;85%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|-80px||&#8221; custom_margin_tablet=&#8221;|0px||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.4.0&#8243; custom_margin=&#8221;||80px||false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;80px|||&#8221; custom_padding_tablet=&#8221;10px|||&#8221; custom_padding_phone=&#8221;10px|||&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/09\/tracking-mr.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;90%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;60px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Tracking<\/h3>\n<p>El seguimiento recopila conocimientos sobre el comportamiento de los destinatarios, tanto del newsletter, los mensajes SMS, web o incluso p\u00e1ginas con acceso restringido. A trav\u00e9s de nuestra configuraci\u00f3n \u00fanica que combina su sitemap y el Feed de producto, los datos recopilados se pueden usar f\u00e1cilmente para campa\u00f1as personalizadas y en flujos automatizados. MarketingPlatform tambi\u00e9n perfila el tr\u00e1fico de la tienda web o del sitio web.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/?page_id=21709&#8243; button_text=&#8221;VIDEO &#8211; AS\u00cd FUNCIONA TRACKING&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0px||80px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Data Management (&amp; EU GDPR)<\/h3>\n<p>Tus datos son el coraz\u00f3n de tu \u00e9xito, por eso siempre cuidamos tus datos de la mejor manera posible. Ning\u00fan otro cliente tiene acceso a los datos que importa, re\u00fane y de otra manera mantiene en MarketingPlatform. Lo mismo vale para cualquier informaci\u00f3n de comportamiento, estad\u00edsticas, big data u otras formas de datos que pertenecen a tu cuenta en MarketingPlatform.<\/p>\n<p>Es importante para nosotros hacer hincapi\u00e9 en que los empleados de MarketingPlatform tienen acceso a todos los datos, pero solo acceden a las cuentas de los clientes en el caso de una solicitud de soporte espec\u00edfica o similar. Adem\u00e1s, cualquier inicio de sesi\u00f3n de empleado de MarketingPlatform se registra y se guarda, por separado del centro de datos.<\/p>\n<p>GDPR lovgivningen siger, at man skal undg\u00e5 at opbevare dataene udenfor EU, hvis ikke det er n\u00f8dvendigt. Hos MarketingPlatform hj\u00e6lper vi din virksomhed med at overholde lovgivningen.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/?page_id=21273&#8243; button_text=&#8221;L\u00e6s her hvordan vi overholder GDPR&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;80px||60px|&#8221; custom_padding_tablet=&#8221;40px|||&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/04\/european-gdpr.png&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.2&#8243; max_width=&#8221;92%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|-80px||&#8221; custom_margin_tablet=&#8221;|0px||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.0.2&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;120px|||&#8221; custom_padding_tablet=&#8221;10px|||&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/contact-field.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;75%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;60px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>SECTOR P\u00daBLICO<\/h4>\n<h3>Campos de contacto<\/h3>\n<p>Es esencial tener el modelo de datos coherente con los otros sistemas y plataformas en su negocio. Sin los campos de contacto correctos, y por lo tanto los datos sobre los destinatarios, limitar\u00e1 las posibilidades de una segmentaci\u00f3n efectiva. Con MarketingPlatform, es f\u00e1cil crear los campos deseados, que pueden ser campos de texto, campos num\u00e9ricos, campos opcionales, opciones m\u00faltiples y campos de fecha. Adem\u00e1s, las estructuras de datos avanzadas se pueden crear visualmente con el m\u00f3dulo complementario One-to-Many, y se pueden utilizar y visualizar desde el contacto individual. Todos los campos creados pueden conectados con sistemas externos v\u00eda la integrai\u00f3n API o exportados e importados manualmente.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#cfe4ff&#8221; custom_margin=&#8221;40px||||false|false&#8221; top_divider_style=&#8221;asymmetric2&#8243; hover_enabled=&#8221;0&#8243; custom_padding=&#8221;150px||||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;99%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset1&#8243;]<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/mk0emailplatforhkej9.kinstacdn.com\/wp-content\/uploads\/2019\/11\/daniel-bentien.png\" width=\"80\" \/><\/div>\n<p>&#8220;Hemos elegido MarketingPlatform debido a la plataforma intuitiva, los buenos precios y el r\u00e1pido soporte.&#8221;<\/p>\n<p><b>Daniel Bentien<\/b><br \/>\n<span style=\"color: #999999;\">kino.dk<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||||false|false&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<h2>\u00bfQuieres probarlo en tu eCommerce?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221;]<a href=\"https:\/\/marketingplatform.com\/pe\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"green-btn-middle\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatizaci\u00f3n de Marketing Omnicanal con AI Email Marketing, SMS Marketing, Social Marketing Somos una empresa danesa, ganadora del premio Borzen Gazelle, que opera en varios pa\u00edses. M\u00e1s de 10.000 empresas usan MarketingPlatform todos los d\u00edas para enviar sus newsletters. Se puede crear\u00a0 \u00a0newsletters f\u00e1cilmente en poco tiempo con nuestro sistema, o configurar flujos m\u00e1s avanzados [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50911"}],"collection":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/comments?post=50911"}],"version-history":[{"count":17,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50911\/revisions"}],"predecessor-version":[{"id":62122,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50911\/revisions\/62122"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/media?parent=50911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/categories?post=50911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/tags?post=50911"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/yst_prominent_words?post=50911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}