{"id":50902,"date":"2020-02-03T10:35:15","date_gmt":"2020-02-03T09:35:15","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=50902"},"modified":"2020-08-19T09:39:06","modified_gmt":"2020-08-19T07:39:06","slug":"b2b","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/pe\/b2b\/","title":{"rendered":"B2B"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#eef6ff&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#dbe9f3&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/04\/man-working-on-macbook-overlay.png&#8221; background_position=&#8221;bottom_center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||150px||false|false&#8221; bottom_divider_style=&#8221;asymmetric4&#8243; background_last_edited=&#8221;on|phone&#8221; background_size_tablet=&#8221;initial&#8221;][et_pb_row _builder_version=&#8221;4.4.0&#8243; custom_margin=&#8221;||140px||false|false&#8221; custom_margin_tablet=&#8221;30px||200px||false|false&#8221; custom_margin_phone=&#8221;||180px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.2&#8243;][et_pb_text _builder_version=&#8221;4.5.1&#8243; text_orientation=&#8221;center&#8221; width=&#8221;82%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221;]<\/p>\n<h1>Automatizaci\u00f3n de Marketing Omnicanal con AI<\/h1>\n<h2> Email Marketing, SMS Marketing, Social Marketing<\/h2>\n<p class=\"text-color\">Somos una empresa danesa, ganadora del premio Borzen Gazelle, que opera en varios pa\u00edses. M\u00e1s de 10.000 empresas usan MarketingPlatform todos los d\u00edas para enviar sus newsletters. Se puede crear\u00a0 \u00a0newsletters f\u00e1cilmente en poco tiempo con nuestro sistema, o configurar flujos m\u00e1s avanzados que respondan al comportamiento y los h\u00e1bitos del receptor.<\/p>\n<p class=\"text-color\">Nuestro equipo de soporte est\u00e1 listo para ayudarte a comenzar, \u00a1totalmente gratis! Si no deseas continuar, el per\u00edodo de prueba gratuita caducar\u00e1 despu\u00e9s de 14 d\u00edas.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.5.1&#8243; width=&#8221;20%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221;]<a href=\"https:\/\/marketingplatform.com\/pe\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"green-btn-middle\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.23.3&#8243; background_color=&#8221;#eef6ff&#8221; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||3%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h2>MarketingPlatform para su negocio<\/h2>\n<p>Hemos adaptado nuestra plataforma de automatizaci\u00f3n de marketing a su industria. Lea c\u00f3mo otras personas que se parecen a su negocio utilizan MarketingPlatform.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; module_id=&#8221;six-tabs&#8221; _builder_version=&#8221;4.0.2&#8243;][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.0.2&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;border-radius:8px;&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2C eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b-e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b-ecommerce&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b-ecommerce&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2B eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2c.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2c&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;23%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2c&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2C<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;27%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b\/&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2B<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/offentlige.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/sector-publico\/&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;29%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/sector-publico\/&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>Sector Publico<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/heart-icon.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/ong&#8221; _builder_version=&#8221;4.0.2&#8243; width=&#8221;31%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/ong&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>ONG<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b.png&#8221; _builder_version=&#8221;4.4.0&#8243; width=&#8221;4%&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h2>B2B<\/h2>\n<p>Con MarketingPlatform es posible gestionar varios pa\u00edses, marcas y mercados a la vez entre equipos multidisciplinarios con acceso de diferentes niveles seg\u00fan el puesto de trabajo de cada uno. Tenemos clientes que usan la plataforma en m\u00e1s de 70 pa\u00edses y que trabajan conjuntamente entre la sede y los sucursules para crear campa\u00f1as, traducciones y personalizaciones locales. Pero tambi\u00e9n tenemos muchos PYMES B2B con su mercado nacional \u00fanico. En todos los casos ofrecemos formaci\u00f3n a los usuarios y servicio t\u00e9cnico para asegurar que el sistema est\u00e9 configurado correctamente.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#eef6ff&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_flip=&#8221;horizontal&#8221;][et_pb_row module_id=&#8221;infographic-container&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_code module_id=&#8221;infographic&#8221; _builder_version=&#8221;4.4.0&#8243;]<link rel=\"stylesheet\" href=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/css\/infographic.css\" \/><!-- [et_pb_line_break_holder] --><\/p>\n<style>.main-circle h5 {padding: 0;font-weight: bold;<\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slider-drag animated nudgeUp slow infinite\">Click para m\u00e1s info<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"menu\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->       <\/p>\n<div class=\"main-circle\"><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/anna.png\" width=\"44\" style=\"margin-top: 25px;\" \/><\/p>\n<h5 style=\"padding:0;\">Anna<\/h5>\n<div class=\"padding-lr15\">Cliente que compra online y en tiendas f\u00edsicas<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"center\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"1\">Redes sociales<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"2\">Valor de compra acumulado<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"3\">M\u00f3vil, tablet o desktop<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"4\">Duraci\u00f3n media de la visita<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"5\">Comportamiento de compra y dispositivos<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC first-active\" data-order=\"6\">\u00bfEs rentable el cliente?<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"7\">Carrito abandonado<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"8\">Visitas sin compra<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"9\">Compras de categor\u00edas espec\u00edficas<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"10\">Emails y mensajes SMS<\/div>\n<p>  <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"content\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->           <\/p>\n<div class=\"item\" data-content=\"6\">\n<h2>\u00bfEs rentable el cliente?<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Al integrar los datos del sistema financiero con la estructura One-to-Many de MarketingPlatform se puede segmentar seg\u00fan la rentabilidad de distintos grupos de clientes usando datos como devoluciones, descuentos y transporte.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"One-to-Many\"><\/p>\n<li class=\"one-to-many-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"1\">\n<h2>Redes sociales<\/h2>\n<p>La mayor\u00eda de j\u00f3venes usan m\u00faltiples dispositivos igual que Anna. Originalmente se inscribi\u00f3 en tu lista de correo v\u00eda Facebook Lead Ads. Por supuesto, puedes usar todo tipo de comportamiento, datos recopilados e integrados, para la segmentaci\u00f3n en las redes sociales.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Audiencias personalizadas\"><\/p>\n<li class=\"social-audience\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"2\">\n<h2>Valor de compra acumulado<\/h2>\n<p>Los clientes fieles que compran regularmente y puede ser una buena idea ofrecer recompensas por compras repetidas. Usando nuestro script de seguimiento sabr\u00e1s cu\u00e1ndo compr\u00f3 y por cu\u00e1nto, y puedes aplicar esta informaci\u00f3n para la orientaci\u00f3n de nuevos mensajes. Integra datos de otros sistemas, como del sistema financiero y obt\u00e9n datos de rentabilidad de tus clientes.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"3\">\n<h2>M\u00f3vil, tablet o desktop<\/h2>\n<p>Por lo general, visita la tienda web con su iPhone X, pero tambi\u00e9n usa su Apple Macbook para compras online. El contenido de las campa\u00f1as se adapta autom\u00e1ticamente al dispositivo en el que se abren.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"4\">\n<h2>Duraci\u00f3n media de la visita<\/h2>\n<p>Desde el m\u00f3vil, normalmente navega por la tienda unos 4 minutos y m\u00e1s del doble de tiempo desde el desktop. La duraci\u00f3n de la visita es un par\u00e1metro interesante para crear segmentos.<\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"5\">\n<h2>Comportamiento de compra y dispositivos<\/h2>\n<p>Cuando Anna compra desde su iPhone, a menudo busca ofertas y, por lo tanto, tiene una alta tasa de conversi\u00f3n. Por otro lado, cuando compra desde el desktop, compra art\u00edculos nuevos a un precio normal. Combinamos el feed de productos de tu tienda online con el comportamiento y, por lo tanto, la compra en oferta se convierte en un par\u00e1metro de comportamiento que puede utilizarse para aumentar la orientaci\u00f3n.<!-- [et_pb_line_break_holder] -->            <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Feeds\"><\/p>\n<li class=\"feeds-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"7\">\n<h2>Carrito abandonado<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        A veces Anna abandona art\u00edculos en el carrito de la tiendo online pero con nuestro sistema es f\u00e1cil automatizar una acci\u00f3n recordatorio v\u00eda email para recuperar las transacciones no realizadas.<!-- [et_pb_line_break_holder] -->          <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/flow-builder\/\" data-title=\"Flujos autom\u00e1ticos\"><\/p>\n<li class=\"flows-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Carrito abandonado\"><\/p>\n<li class=\"cart-icon\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"8\">\n<h2>Visitas sin compra<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Cada vez que Anna visita tu tienda online, sitio web o cualquier otro lugar donde tenga en ejecuci\u00f3n el script de seguimiento de MarketingPlatform, registramos la visita y el comportamiento. Los datos recopilados se pueden usar directamente para crear segmentos y para enviar contenidos personalizados.<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"9\">\n<h2>Compras de categor\u00edas espec\u00edficas<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Tal vez tu tienda online venda una selecci\u00f3n muy amplia de art\u00edculos, y, naturalmente, a Anna solo le interesar\u00e1 una parte de ellos. Con la funci\u00f3n de seguimiento, puedes ver qu\u00e9 categor\u00edas ha visitado, qu\u00e9 art\u00edculos ha agregado o eliminado de la cesta y de qu\u00e9 categor\u00edas termina comprando productos<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Estad\u00edstica\"><\/p>\n<li class=\"statistics-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"10\">\n<h2>Emails y mensajes SMS<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Anna usa varios dispositivos diferentes y recibe emails y SMS de tu empresa. 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Los flujos grandes y complejos pueden hacerle perder la visi\u00f3n general y no alcanzar la meta. <\/span> <\/p>\n<p> <span style=\"color: #ffffff;\"> Sin embargo, con nuestro FlowBuilder, es f\u00e1cil, creativo y productivo crear y adaptar sus flujos de automatizaci\u00f3n de marketing para que sus clientes y posibles clientes obtengan la experiencia \u00f3ptima en todos los canales. <\/span>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/marketingplatform.com\/pe\/automatizacion-de-marketing\/flow-builder\/&#8221; button_text=&#8221;Lea m\u00e1s sobre FlowBuilder&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.4.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; 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admin_label=&#8221;Projects&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;3.23.3&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.0.2&#8243; custom_margin=&#8221;||||false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;60px|||&#8221; custom_padding_tablet=&#8221;|||&#8221; 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custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>b2b<\/h4>\n<h3>Client Admin<\/h3>\n<p>Se trata de una soluci\u00f3n para empresas grandes que permite un inicio de sesi\u00f3n con acceso administrativo a todos los usuarios de la empresa. Con Client Admin, se proporciona una visi\u00f3n general centralizada de las campa\u00f1as de usuarios cruzados (pa\u00edses, departamentos, marcas), recuperar contenidos entre usuarios y ver las estad\u00edsticas generales de todas las campa\u00f1as. Tambi\u00e9n es posible controlar qu\u00e9 accesos tiene cada usuario a la plataforma, qu\u00e9 elementos de men\u00fa est\u00e1n &#8220;activados&#8221; y cu\u00e1les &#8220;desactivados&#8221;, as\u00ed como un acceso m\u00e1s detallado en Campaign Builder para que la expresi\u00f3n gr\u00e1fica pueda controlarse completamente desde la sede.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.0.2&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|0px|0|0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;90px||120px|&#8221; custom_padding_tablet=&#8221;0px||20px|&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h4>b2b<\/h4>\n<h3>Segmentaci\u00f3n<\/h3>\n<p>Los segmentos se pueden crear en segundos. Los segmentos son un volcado de una o m\u00e1s listas de contactos. Un segmento puede ser campos de contacto, datos transaccionales profundos de una integraci\u00f3n, comportamiento de correos electr\u00f3nicos, SMS y de la tienda web, o una buena combinaci\u00f3n de todas las opciones mencionadas. Especialmente en contextos B2B, donde cada contacto es extremadamente valioso, la segmentaci\u00f3n es esencial para lograr el objetivo deseado. La segmentaci\u00f3n inteligente puede aumentar el rendimiento de las transacciones. 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Vea cu\u00e1ntos han abierto una campa\u00f1a, en qu\u00e9 y cu\u00e1ndo han hecho clic, siga sus acciones en su tienda web comercial y su sitio web, y aplique los conocimientos recopilados en las siguientes campa\u00f1as. Algunas de las estad\u00edsticas se encuentran en el destinatario individual, donde se informa sobre todas las acciones desde el primer registro, las interacciones en procesos de formularios y, por supuesto, el comportamiento en campa\u00f1as y canales. As\u00ed como su actual LeadScore. Las estad\u00edsticas tambi\u00e9n le informan sobre las tasas de compra y ratios de conversi\u00f3n en cada campa\u00f1a que lleva a las compras en la tienda web, y para cada contacto, el valor del cliente aparecer\u00e1 como la informaci\u00f3n se puede usar para segmentar en tiempo real o m\u00e1s adelante. 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El seguimiento recopila conocimientos sobre el comportamiento de los destinatarios, tanto del newsletter, los mensajes SMS, web o incluso p\u00e1ginas con acceso restringido. A trav\u00e9s de nuestra configuraci\u00f3n \u00fanica que combina su sitemap y el Feed de producto, los datos recopilados se pueden usar f\u00e1cilmente para campa\u00f1as personalizadas y en flujos automatizados. 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Por lo tanto, el momento adecuado, para llegar a los destinatarios, en el momento justo, es a\u00fan m\u00e1s importante en un negocio B2B. Las herramientas de MarketingPlatform pueden enviar mensajes segmentados inteligentes en el momento justo cuando los clientes y los leads est\u00e1n en la fase de compra. LeadScoring puede recopilar el comportamiento de los destinatarios en correos electr\u00f3nicos, mensajes de texto y en su Ecommerce y sitio web. Todos los datos recopilados se pueden utilizar f\u00e1cilmente para segmentar, filtrar y seleccionar el contenido de Feeds y otras formas de contenido din\u00e1mico.[\/et_pb_text][et_pb_button button_url=&#8221;\/?page_id=21273&#8243; button_text=&#8221;Leer m\u00e1s sobre B2B LeadScoring&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; 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Ning\u00fan otro cliente tiene acceso a los datos que importa, re\u00fane y de otra manera mantiene en MarketingPlatform. Lo mismo vale para cualquier informaci\u00f3n de comportamiento, estad\u00edsticas, big data u otras formas de datos que pertenecen a tu cuenta en MarketingPlatform.<\/p>\n<p>Es importante para nosotros hacer hincapi\u00e9 en que los empleados de MarketingPlatform tienen acceso a todos los datos, pero solo acceden a las cuentas de los clientes en el caso de una solicitud de soporte espec\u00edfica o similar. 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Sin los campos de contacto correctos, y por lo tanto los datos sobre los destinatarios, limitar\u00e1 las posibilidades de una segmentaci\u00f3n efectiva. Con MarketingPlatform, es f\u00e1cil crear los campos deseados, que pueden ser campos de texto, campos num\u00e9ricos, campos opcionales, opciones m\u00faltiples y campos de fecha. Adem\u00e1s, las estructuras de datos avanzadas se pueden crear visualmente con el m\u00f3dulo complementario One-to-Many, y se pueden utilizar y visualizar desde el contacto individual. Todos los campos creados pueden conectados con sistemas externos v\u00eda la integrai\u00f3n API o exportados e importados manualmente.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;120px||60px|&#8221; custom_padding_tablet=&#8221;40px||10px|&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/contact-field.png&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;78%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|10%||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#cfe4ff&#8221; top_divider_style=&#8221;asymmetric2&#8243; custom_padding=&#8221;150px||||false|false&#8221; hover_enabled=&#8221;0&#8243; prev_background_color=&#8221;#ffffff&#8221;][et_pb_row _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_2,1_2&#8243; hover_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset1&#8243; hover_enabled=&#8221;0&#8243; width=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221; width_tablet=&#8221;99%&#8221;]<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/mk0emailplatforhkej9.kinstacdn.com\/wp-content\/uploads\/2018\/12\/morten-m-petersen.png\" width=\"80\" \/><\/div>\n<p>&#8220;Me gusta mucho el Editor y la forma de crear las campa\u00f1as. Es bueno trabajar con la funci\u00f3n de arrastrar y soltar de la plataforma. Hace que el trabajo sea f\u00e1cil y r\u00e1pido, y puedo escalar todo sobre la marcha, lo cual me ahorra mucho tiempo.&#8221;<\/p>\n<p><b>Morten M\u00f8rk Petersen<\/b><br \/>\n<span style=\"color: #999999;\">Ib Laursen<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243; custom_padding=&#8221;40px||||false|false&#8221; hover_enabled=&#8221;0&#8243;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243;]<\/p>\n<h2>\u00bfQuieres probarlo en tu eCommerce?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; module_alignment=&#8221;center&#8221;]<a href=\"https:\/\/marketingplatform.com\/pe\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"signupbtn\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatizaci\u00f3n de Marketing Omnicanal con AI Email Marketing, SMS Marketing, Social Marketing Somos una empresa danesa, ganadora del premio Borzen Gazelle, que opera en varios pa\u00edses. M\u00e1s de 10.000 empresas usan MarketingPlatform todos los d\u00edas para enviar sus newsletters. Se puede crear\u00a0 \u00a0newsletters f\u00e1cilmente en poco tiempo con nuestro sistema, o configurar flujos m\u00e1s avanzados [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50902"}],"collection":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/comments?post=50902"}],"version-history":[{"count":16,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50902\/revisions"}],"predecessor-version":[{"id":62107,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50902\/revisions\/62107"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/media?parent=50902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/categories?post=50902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/tags?post=50902"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/yst_prominent_words?post=50902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}