{"id":50881,"date":"2020-02-03T10:21:51","date_gmt":"2020-02-03T09:21:51","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=50881"},"modified":"2024-05-31T14:43:45","modified_gmt":"2024-05-31T12:43:45","slug":"b2b-ecommerce","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/pe\/b2b-ecommerce\/","title":{"rendered":"B2B eCommerce"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#eef6ff&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#dae9f2&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/04\/man-working-on-macbook-overlay.png&#8221; background_position=&#8221;bottom_center&#8221; custom_padding=&#8221;||150px||false|false&#8221; bottom_divider_style=&#8221;asymmetric4&#8243; background_last_edited=&#8221;on|phone&#8221; background_size_tablet=&#8221;initial&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||140px||false|false&#8221; custom_margin_tablet=&#8221;30px||200px||false|false&#8221; custom_margin_phone=&#8221;||180px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; width=&#8221;82%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Automatizaci\u00f3n de Marketing Omnicanal con AI<\/h1>\n<h2> Email Marketing, SMS Marketing, Social Marketing<\/h2>\n<p class=\"text-color\">Somos una empresa danesa, ganadora del premio Borzen Gazelle, que opera en varios pa\u00edses. M\u00e1s de 10.000 empresas usan MarketingPlatform todos los d\u00edas para enviar sus newsletters. Se puede crear\u00a0 \u00a0newsletters f\u00e1cilmente en poco tiempo con nuestro sistema, o configurar flujos m\u00e1s avanzados que respondan al comportamiento y los h\u00e1bitos del receptor.<\/p>\n<p class=\"text-color\">Nuestro equipo de soporte est\u00e1 listo para ayudarte a comenzar, \u00a1totalmente gratis! Si no deseas continuar, el per\u00edodo de prueba gratuita caducar\u00e1 despu\u00e9s de 14 d\u00edas.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; width=&#8221;20%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/pe\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"green-btn-middle\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eef6ff&#8221; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>MarketingPlatform para su negocio<\/h2>\n<p>Hemos adaptado nuestra plataforma de automatizaci\u00f3n de marketing a su industria. Lea c\u00f3mo otras personas que se parecen a su negocio utilizan MarketingPlatform.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; module_id=&#8221;six-tabs&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;border-radius:8px;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2C eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b-e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b-ecommerce&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b-ecommerce&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2B eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2c.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2c&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;23%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2c&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2C<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;27%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/b2b\/&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2B<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/offentlige.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/sector-publico\/&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;29%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/sector-publico\/&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Sector P\u00fablico<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/heart-icon.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/pe\/ong&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;31%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/pe\/ong&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>ONG<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b-e-commerce.png&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;3%&#8221; width_tablet=&#8221;5%&#8221; width_phone=&#8221;10%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 id=\"b2b-ecommerce\">B2B eCommerce<\/h1>\n<p>Para aprovechar el potencial de Marketing Automation en Ecommerce B2B hace falta una integraci\u00f3n con los otros sistemas de IT en la empresa. MarketingPlatform tiene integraciones de plug-and-play con la gran mayor\u00eda de los sistemas de ERP, PIM, Webshop y CMS en el mercado. Y, por supuesto, ayudamos a su negocio con la integraci\u00f3n inicial.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eef6ff&#8221; custom_padding=&#8221;2%||5%||false|false&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;infographic-container&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code module_id=&#8221;infographic&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;] <link rel=\"stylesheet\" href=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/css\/infographic.css\" \/><!-- [et_pb_line_break_holder] --><\/p>\n<style>.main-circle h5 {padding: 0;font-weight: bold;<\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slider-drag animated nudgeUp slow infinite\">Click para m\u00e1s info<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"menu\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->       <\/p>\n<div class=\"main-circle\"><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/anna.png\" width=\"44\" style=\"margin-top: 25px;\" \/><\/p>\n<h5 style=\"padding:0;\">Anna<\/h5>\n<div class=\"padding-lr15\">Cliente que compra online y en tiendas f\u00edsicas<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"center\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"1\">Redes sociales<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"2\">Valor de compra acumulado<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"3\">M\u00f3vil, tablet o desktop<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"4\">Duraci\u00f3n media de la visita<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"5\">Comportamiento de compra y dispositivos<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC first-active\" data-order=\"6\">\u00bfEs rentable el cliente?<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"7\">Carrito abandonado<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"8\">Visitas sin compra<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"9\">Compras de categor\u00edas espec\u00edficas<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"10\">Emails y mensajes SMS<\/div>\n<p>  <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"content\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->           <\/p>\n<div class=\"item\" data-content=\"6\">\n<h2>\u00bfEs rentable el cliente?<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Al integrar los datos del sistema financiero con la estructura One-to-Many de MarketingPlatform se puede segmentar seg\u00fan la rentabilidad de distintos grupos de clientes usando datos como devoluciones, descuentos y transporte.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"One-to-Many\"><\/p>\n<li class=\"one-to-many-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"1\">\n<h2>Redes sociales<\/h2>\n<p>La mayor\u00eda de j\u00f3venes usan m\u00faltiples dispositivos igual que Anna. Originalmente se inscribi\u00f3 en tu lista de correo v\u00eda Facebook Lead Ads. Por supuesto, puedes usar todo tipo de comportamiento, datos recopilados e integrados, para la segmentaci\u00f3n en las redes sociales.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Audiencias personalizadas\"><\/p>\n<li class=\"social-audience\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"2\">\n<h2>Valor de compra acumulado<\/h2>\n<p>Los clientes fieles que compran regularmente y puede ser una buena idea ofrecer recompensas por compras repetidas. Usando nuestro script de seguimiento sabr\u00e1s cu\u00e1ndo compr\u00f3 y por cu\u00e1nto, y puedes aplicar esta informaci\u00f3n para la orientaci\u00f3n de nuevos mensajes. Integra datos de otros sistemas, como del sistema financiero y obt\u00e9n datos de rentabilidad de tus clientes.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"3\">\n<h2>M\u00f3vil, tablet o desktop<\/h2>\n<p>Por lo general, visita la tienda web con su iPhone X, pero tambi\u00e9n usa su Apple Macbook para compras online. El contenido de las campa\u00f1as se adapta autom\u00e1ticamente al dispositivo en el que se abren.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"4\">\n<h2>Duraci\u00f3n media de la visita<\/h2>\n<p>Desde el m\u00f3vil, normalmente navega por la tienda unos 4 minutos y m\u00e1s del doble de tiempo desde el desktop. La duraci\u00f3n de la visita es un par\u00e1metro interesante para crear segmentos.<\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"5\">\n<h2>Comportamiento de compra y dispositivos<\/h2>\n<p>Cuando Anna compra desde su iPhone, a menudo busca ofertas y, por lo tanto, tiene una alta tasa de conversi\u00f3n. Por otro lado, cuando compra desde el desktop, compra art\u00edculos nuevos a un precio normal. Combinamos el feed de productos de tu tienda online con el comportamiento y, por lo tanto, la compra en oferta se convierte en un par\u00e1metro de comportamiento que puede utilizarse para aumentar la orientaci\u00f3n.<!-- [et_pb_line_break_holder] -->            <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Feeds\"><\/p>\n<li class=\"feeds-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"7\">\n<h2>Carrito abandonado<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        A veces Anna abandona art\u00edculos en el carrito de la tiendo online pero con nuestro sistema es f\u00e1cil automatizar una acci\u00f3n recordatorio v\u00eda email para recuperar las transacciones no realizadas.<!-- [et_pb_line_break_holder] -->          <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/flow-builder\/\" data-title=\"Flujos autom\u00e1ticos\"><\/p>\n<li class=\"flows-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Carrito abandonado\"><\/p>\n<li class=\"cart-icon\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"8\">\n<h2>Visitas sin compra<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Cada vez que Anna visita tu tienda online, sitio web o cualquier otro lugar donde tenga en ejecuci\u00f3n el script de seguimiento de MarketingPlatform, registramos la visita y el comportamiento. Los datos recopilados se pueden usar directamente para crear segmentos y para enviar contenidos personalizados.<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"9\">\n<h2>Compras de categor\u00edas espec\u00edficas<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Tal vez tu tienda online venda una selecci\u00f3n muy amplia de art\u00edculos, y, naturalmente, a Anna solo le interesar\u00e1 una parte de ellos. Con la funci\u00f3n de seguimiento, puedes ver qu\u00e9 categor\u00edas ha visitado, qu\u00e9 art\u00edculos ha agregado o eliminado de la cesta y de qu\u00e9 categor\u00edas termina comprando productos<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Estad\u00edstica\"><\/p>\n<li class=\"statistics-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"10\">\n<h2>Emails y mensajes SMS<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Anna usa varios dispositivos diferentes y recibe emails y SMS de tu empresa. Puedes enviar SMS para eventos importantes y crear seguimiento automatizado con campa\u00f1as de emailing.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/\" data-title=\"SMS Marketing\"><\/p>\n<li class=\"sms-campaign\"><\/li>\n<p><\/a><a href=\"hhttps:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->             <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"clear:both!important;\"> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <script type=\"text\/javascript\" src=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/js\/infographic.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->    $(\".buttonC\").click(function(){<!-- [et_pb_line_break_holder] -->  $(\".slider-drag\").hide();<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Customer Insights integrados<\/h2>\n<p>Entender el comportamiento de tus clientes es una parte integral de MarketingPlatform.<\/p>\n<p>El comportamiento de los clientes en dispositivos, plataformas (sitio web, tienda web, aplicaciones, etc.) y campa\u00f1as se puede usar f\u00e1cilmente para segmentar audiencias y contenido din\u00e1mico con el uso de feeds de productos.<\/p>\n<p>Con nuestra suscripci\u00f3n <span data-contrast=\"auto\" xml:lang=\"ES-ES\" lang=\"ES-ES\" class=\"TextRun SCXW58220501 BCX9\"><span class=\"NormalTextRun SCXW58220501 BCX9\">Comercio<\/span><\/span>, que tiene una plataforma de datos del cliente integrada y datos de One-to-Many, se pueden crear perfiles \u00fanicos con datos de distintos sistemas financieros, datos transaccionales de tienda virtual, CRM y plataformas de servicio al cliente.<\/p>\n<p>Lo llamamos Automatizaci\u00f3n de marketing basada en Customer Insights.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/06\/background.png&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_height=&#8221;50px&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal|vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #ffffff;\">FlowBuilder<\/span><\/h2>\n<p><span style=\"color: #ffffff;\"> La creaci\u00f3n de flujos de automatizaci\u00f3n de marketing, con la gran cantidad de posibilidades disponibles, puede parecer una tarea desalentadora. 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Los segmentos son un volcado de una o m\u00e1s listas de contactos. Un segmento puede ser campos de contacto, datos transaccionales profundos de una integraci\u00f3n, comportamiento de correos electr\u00f3nicos, SMS y de la tienda web, o una buena combinaci\u00f3n de todas las opciones mencionadas. Especialmente en contextos B2B, donde cada contacto es extremadamente valioso, la segmentaci\u00f3n es esencial para lograr el objetivo deseado. La segmentaci\u00f3n inteligente puede aumentar el rendimiento de las transacciones. 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MarketingPlatform Intelligence construye un puente entre los datos de compra que tiene en su ERP, tienda web u otras plataformas; los datos de la funci\u00f3n de seguimiento de MarketingPlatform (si est\u00e1 integrado en su tienda o sitio), los datos de nuestra funcionalidad LeadScore y otros comportamientos en sus campa\u00f1as.\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;160px||10px|&#8221; custom_padding_tablet=&#8221;10px|||&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/11\/emailplatform-ai.png&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;||50px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;40px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/one-to-many.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;86%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;60px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>b2b Ecommerce<\/h4>\n<h3>One-to-Many<\/h3>\n<p>One-to-Many puede manejar datos no estructurados desde, por ejemplo, productos, transacciones, tiendas, ubicaciones y comportamientos. Datos que pueden recuperarse, por ejemplo, de API y otras integraciones, un sistema ERP, otra soluci\u00f3n de backoffice o similar. Los datos transaccionales tambi\u00e9n se pueden utilizar en l\u00ednea con los dem\u00e1s datos de contacto y el comportamiento recopilado, para la segmentaci\u00f3n y como desencadenante de flujos autom\u00e1ticos. One-to-Many es un m\u00f3dulo adicional para MarketingPlatform, que cuesta 400 euros\/mes, que simult\u00e1neamente transforma la plataforma en una soluci\u00f3n <span data-contrast=\"auto\" xml:lang=\"ES-ES\" lang=\"ES-ES\" class=\"TextRun SCXW58220501 BCX9\"><span class=\"NormalTextRun SCXW58220501 BCX9\">Comercio<\/span><\/span>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Leer m\u00e1s sobre Omnichannel&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_bg_color_gradient_stops=&#8221;#3D72E7 0%|#53a0fe 100%&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;26px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#cfe4ff&#8221; custom_padding=&#8221;150px||||false|false&#8221; top_divider_style=&#8221;asymmetric2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;99%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/mk0emailplatforhkej9.kinstacdn.com\/wp-content\/uploads\/2018\/12\/morten-m-petersen.png\" width=\"80\" \/><\/div>\n<p>&#8220;Me gusta mucho el Editor y la forma de crear las campa\u00f1as. Es bueno trabajar con la funci\u00f3n de arrastrar y soltar de la plataforma. Hace que el trabajo sea f\u00e1cil y r\u00e1pido, y puedo escalar todo sobre la marcha, lo cual me ahorra mucho tiempo.&#8221;<\/p>\n<p><b>Morten M\u00f8rk Petersen<\/b><br \/>\n<span style=\"color: #999999;\">Ib Laursen<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>\u00bfQuieres probarlo en tu eCommerce?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/pe\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"signupbtn\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatizaci\u00f3n de Marketing Omnicanal con AI Email Marketing, SMS Marketing, Social Marketing Somos una empresa danesa, ganadora del premio Borzen Gazelle, que opera en varios pa\u00edses. M\u00e1s de 10.000 empresas usan MarketingPlatform todos los d\u00edas para enviar sus newsletters. Se puede crear\u00a0 \u00a0newsletters f\u00e1cilmente en poco tiempo con nuestro sistema, o configurar flujos m\u00e1s avanzados [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50881"}],"collection":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/comments?post=50881"}],"version-history":[{"count":27,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50881\/revisions"}],"predecessor-version":[{"id":237955,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/50881\/revisions\/237955"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/media?parent=50881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/categories?post=50881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/tags?post=50881"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/yst_prominent_words?post=50881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}