{"id":32459,"date":"2019-05-03T12:30:41","date_gmt":"2019-05-03T10:30:41","guid":{"rendered":"https:\/\/marketingplatform.com\/referencias\/kop-kande-email-marketing\/"},"modified":"2019-05-13T11:35:10","modified_gmt":"2019-05-13T09:35:10","slug":"kop-kande-email-marketing","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/pe\/referencias\/kop-kande-email-marketing\/","title":{"rendered":"Kop & Kande – email marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.0.74″ transparent_background=”off”][et_pb_row admin_label=”Row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Kop & Kande han elegido MarketingPlatform<\/h1>\n

Env\u00edo de boletines a clientes daneses desde la oficina central y las tiendas locales<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”11px|0px|27px|0px” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/kopkande-eksempelmail-emailplatform.png” alt=”kopkande-eksempelmail-emailplatform” url=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/kopkande-eksempelmail-emailplatform.png” url_new_window=”on” admin_label=”Image” module_class=”image-border” _builder_version=”3.0.87″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Kop & Kande\u00a0<\/a>es la cadena de ferreter\u00edas m\u00e1s rentable de Dinamarca. La cadena consta de cerca de 100 tiendas distribuidas en todo el pa\u00eds.<\/span><\/p>\n

La compa\u00f1\u00eda es una cadena voluntaria en la que cada tienda es propiedad de una ferreter\u00eda local apasionada.<\/p>\n

La compa\u00f1\u00eda fue uno de los primeros clientes de MarketingPlatform\u201d. Usamos MarketingPlatform en Kop & Kande para enviar nuestros boletines informativos.<\/p>\n

Experimentamos una alta tasa de apertura y gran inter\u00e9s cuando publicamos boletines.<\/p>\n

Tambi\u00e9n utilizamos MarketingPlatform para enviar boletines de noticias locales a nuestras tiendas. Informaciones tales como: antes de la venta, abierto por la noche, etc.<\/p>\n

Es f\u00e1cil para los usuarios configurar un bolet\u00edn informativo y hay una seguridad de entrega realmente buena.<\/p>\n

A largo plazo, usaremos MarketingPlatform para enviar boletines informativos espec\u00edficos a los clientes en la tienda web y en nuestro club de clientes\u201d, dice Solveig Kristensen de Marketing en Kop & Kande.<\/p>\n

A la izquierda hay un ejemplo de un bolet\u00edn de noticias de Kop & Kande.<\/p>\n

Haz clic en la imagen para verla m\u00e1s grande.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.74″ background_color=”#f5f8fb” transparent_background=”off”][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

Flujo de registro de correo electr\u00f3nico de MarketingPlatform y Kop & Kande<\/h4>\n

A continuaci\u00f3n, se muestra un interesante flujo de registro donde primero vamos a la participaci\u00f3n m\u00e1s baja, es decir, la direcci\u00f3n de correo electr\u00f3nico, y luego poco a poco agrega m\u00e1s informaci\u00f3n. Hay una tasa muy alta de finalizaci\u00f3n entre las mujeres que se registran. Haz clic en la imagen para verla m\u00e1s grande.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

Sign-up Paso 1<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/kopkande-signupflow-trin1.png” alt=”kopkande-signupflow-trin1″ url=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/kopkande-signupflow-trin1.png” url_new_window=”on” admin_label=”Image” module_class=”image-border” _builder_version=”3.0.87″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

Sign-up Paso 2<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/trin-2.png” alt=”kopkande-signupflow-trin2″ url=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/kopkande-signupflow-trin2.png” url_new_window=”on” admin_label=”Image” module_class=”image-border” _builder_version=”3.0.87″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

Sign-up Paso 3<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/trin-3.png” alt=”kopkande-signupflow-trin3″ url=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/kopkande-signupflow-trin3.png” url_new_window=”on” admin_label=”Image” module_class=”image-border” _builder_version=”3.0.87″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

Sign-up Paso 4<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/trin-4.png” alt=”kopkande-signupflow-trin4″ url=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/kopkande-signupflow-trin4.png” url_new_window=”on” admin_label=”Image” module_class=”image-border” _builder_version=”3.0.87″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

Cont\u00e1ctenos al +51 926 625 958, si quiere usar MarketingPlatform de la misma manera que lo ha hecho Kop & Kande o escribe un mail a\u00a0<\/span>luis@marketingplatform.com<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Kop & Kande han elegido MarketingPlatform Env\u00edo de boletines a clientes daneses desde la oficina central y las tiendas localesKop & Kande\u00a0es la cadena de ferreter\u00edas m\u00e1s rentable de Dinamarca. La cadena consta de cerca de 100 tiendas distribuidas en todo el pa\u00eds. La compa\u00f1\u00eda es una cadena voluntaria en la que cada tienda es […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":17519,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Kop & Kande har valgt MailPlatform<\/h1>\r\n

Udsendelse af nyhedsbrev til danske kunder fra hovedkontoret og lokale butikker<\/h3>\r\n\u00a0\r\n\r\nKop & Kande<\/a> er Danmarks mest profitable isenkr\u00e6mmer k\u00e6de. K\u00e6den best\u00e5r af t\u00e6t p\u00e5 100 butikker, der er fordelt over hele landet. K\u00e6den er en frivillig k\u00e6de, hvor hver butik er ejet af en lokal passioneret isenkr\u00e6mmer. Virksomheden var en af de f\u00f8rste kunder hos MailPlatform.\r\n\r\n\"Vi bruger hos MailPlatform hos Kop & Kande til udsendelse af vores nyhedsbreve. Vi oplever en h\u00f8j \u00e5bningsrate og stor interesse n\u00e5r vi udsender nyhedsbreve. Vi benytter desuden MailPlatform til udsendelse af lokale nyhedsbreve til vores butikker bla. f\u00f8r udsalg, \u00e5bent by night mv. Det er enkelt for brugerne at ops\u00e6tte et nyhedsbrev og der er rigtig god leverancesikkerhed. P\u00e5 sigt vil vi benytte MailPlatform til at sende m\u00e5lrettede nyhedsbreve til b\u00e5de kunder p\u00e5 webshoppen og vores kundeklub\", fort\u00e6ller Morten Broe der er Online Manager hos Kop & Kande.\r\n\r\nEksempel p\u00e5 nyhedsbrev fra Kop & Kande\r\n\r\n\"kopkande-eksempelmail-mailplatform\"<\/a>\r\n\r\n\u00a0\r\n\r\nHerunder er vist et interessant sign-up flow, hvor vi g\u00e5r efter laveste involvering f\u00f8rst, dvs. e-mail adresse, for dern\u00e6st gradvist at tilf\u00f8je mere information. Der er en meget stor fuldf\u00f8relsesfrekvens blandt kvinderne der tilmelder sig.\r\n\r\n\u00a0\r\n\r\n\"\"<\/a>\r\n\r\n\"\"<\/a>\r\n\r\n\"\"<\/a>\r\n\r\n\"\"<\/a>\r\n\r\n\u00a0\r\n\r\nKontakt os p\u00e5 tlf. 72 444 444, hvis du ligesom Kop & Kande, vil v\u00e6re kunde hos MailPlatform.dk<\/a>.\r\nVil du gerne tale med vores grundl\u00e6gger og adm. direkt\u00f8r Kim \u00d8stergaard, kan du ringe direkte p\u00e5 mobil\u00a042 555 555 eller skrive p\u00e5 kim@mailplatform.dk<\/a>\r\n\r\n\u00a0\r\n

Pr\u00f8v MailPlatform gratis i 30 dage<\/h4>\r\n[optin_box style=\"8\" alignment=\"left\" action=\"https:\/\/www.mailmailmail.net\/form.php?form=65\" method=\"post\" email_field=\"email\" email_default=\"Din arbejds e-mail\" integration_type=\"custom\" double_optin=\"Y\" name_field=\"CustomFields%5B2%5D\" name_default=\"Dit navn\" extra_field_1_name=\"CustomFields%5B110%5D\" extra_field_1_title=\"Firmanavn\" extra_field_2_name=\"CustomFields%5B5%5D\" extra_field_2_title=\"Telefon\"][optin_box_hidden][\/optin_box_hidden][optin_box_code]\r\n\r\n[\/optin_box_code][optin_box_field name=\"headline\"][\/optin_box_field][optin_box_field name=\"paragraph\"][\/optin_box_field][optin_box_field name=\"privacy\"]Vi passer godt p\u00e5 dine oplysninger og deler dem ikke med andre.\r\nVi optager kun seri\u00f8se virksomheder, der ikke spammer, som kunder.[\/optin_box_field][optin_box_field name=\"top_color\"]undefined[\/optin_box_field][optin_box_button type=\"0\" button_below=\"Y\"]Pr\u00f8v MailPlatform gratis[\/optin_box_button] [\/optin_box]","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[11732,11723,11717,11729,11721,11728,11733,11724,11718,11731,11722,11716,11726,11720,472,11734,11725,11719,11730,11727],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/32459"}],"collection":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/comments?post=32459"}],"version-history":[{"count":0,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/32459\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17519"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/media?parent=32459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/categories?post=32459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/tags?post=32459"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/yst_prominent_words?post=32459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}