{"id":17513,"date":"2018-10-01T13:32:19","date_gmt":"2018-10-01T11:32:19","guid":{"rendered":"https:\/\/marketingplatform.com\/email-marketing\/funcionalidades\/"},"modified":"2020-06-29T09:09:59","modified_gmt":"2020-06-29T07:09:59","slug":"funcionalidades","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/pe\/email-marketing\/funcionalidades\/","title":{"rendered":"Funcionalidades"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;||0px|&#8221; transparent_background=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||50px|&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221;]<\/p>\n<h1>Tu \u00e9xito es nuestro \u00e9xito<\/h1>\n<p>Las funcionalidades en MarketingPlatform se crean para que tengas m\u00e1s tiempo para ser creativo.<br \/> Desarrollamos constantemente nuevas funciones innovadoras que aumentan el valor de tu negocio.<br \/>Dicho esto, hemos creado una soluci\u00f3n f\u00e1cil de usar con nuestros clientes en mente. Todas las funciones est\u00e1n disponibles en todas las suscripciones.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;#eef6ff&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/team-icon.png&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.0.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3 class=\"heading-new\">Soporte profesional<\/h3>\n<p class=\"text-color\">Nuestra soluci\u00f3n de inicio est\u00e1 dise\u00f1ada para empresas de todos los tama\u00f1os. Para nosotros es importante tener \u00e9xito desde el principio, ya sea que quieras hacerlo tu mismo, obtener ayuda de nuestro equipo de soporte de forma gratuita o necesitar asesor\u00eda adicional. Ayudamos con todos los procesos, flujos, capacitaci\u00f3n y m\u00e1s.<\/p>\n<p>Ofrecemos MarketingPlatform de estas tres maneras:<\/p>\n<p class=\"text-color\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et-animated\" style=\"color: #333; font-size: 12px;\">N<\/span> <span>Self-service. Reg\u00edstrate y comienza de inmediato;<\/span><\/p>\n<p class=\"text-color\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et-animated\" style=\"color: #333; font-size: 12px;\">N<\/span> <span>Reg\u00edstrate y permite que nuestro equipo de incorporaci\u00f3n te ayude a comenzar, completamente gratis;<\/span><\/p>\n<p class=\"text-color\"><span class=\"et-pb-icon et-waypoint et_pb_animation_off et-animated\" style=\"color: #333; font-size: 12px;\">N<\/span> <span>Consulting \u2013 Tenemos diferentes paquetes de inicio, donde ayudamos con todo lo necesario para su negocio;<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;50px||40px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/campaign-builder.png&#8221; title_text=&#8221;MarketingPlatform Builder&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Editor<\/h3>\n<p>Nuestro editor de arrastrar y soltar te permite crear f\u00e1cilmente campa\u00f1as de correo electr\u00f3nico. No necesitas ninguna habilidad de codificaci\u00f3n para dise\u00f1ar newsletters adaptados a ordenador, smartphone y tablet. Ayudamos a tu negocio completamente gratis personalizando nuestro editor de arrastrar y soltar para adaptarlo a tus necesidades.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/functions.png&#8221; alt=&#8221;MarketingPlatform Data Management&#8221; module_id=&#8221;leftalign&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Gesti\u00f3n de datos<\/h3>\n<p>Cumplimos y certificamos, esto significa que todos los destinatarios recibir\u00e1n las campa\u00f1as que env\u00edes. Simult\u00e1neamente, tambi\u00e9n nos aseguramos de que los remitentes de correo no deseado y otros remitentes fr\u00edvolos (o remitentes con listas compradas) no est\u00e9n permitidos en nuestro sistema.<\/p>\n<p>Los datos son el coraz\u00f3n de tu empresa, por lo que lo cuidamos lo mejor posible. Nadie tiene acceso a los datos que importa, re\u00fane y de otra manera mantiene en MarketingPlatform.\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||40px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/resourcers-icon.png&#8221; title_text=&#8221;MarketingPlatform Builder&#8221; module_id=&#8221;leftalign&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Millones de fotos e iconos gratis<\/h3>\n<p>El impacto visual de una comunicaci\u00f3n puede marcar la diferencia para garantizar que tu mensaje se vea, se entienda y se act\u00fae en consecuencia. Con MarketingPlatform cada usuario tiene acceso a m\u00e1s de 2 millones de im\u00e1genes profesionales y alrededor de 200,000 \u00edconos, totalmente gratis.<\/p>\n<p> Estos est\u00e1n completamente integrados de tal forma que puedes realizar una b\u00fasqueda dentro del editor y a\u00f1adirlas f\u00e1cilmente.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/smseditor.png&#8221; alt=&#8221;MarketingPlatform Data Management&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>mail2sms<\/h3>\n<p>Con mail2sms, tus otros sistemas pueden enviar mensajes SMS a trav\u00e9s de MarketingPlatform. La funci\u00f3n se utiliza, por ejemplo, para restaurantes que env\u00edan confirmaciones de reserva, notificaciones cuando para pedidos de recoger (take away), o compa\u00f1\u00edas de servicios p\u00fablicos que env\u00edan mensajes de alerta.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||40px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/flow-builder-icon.png&#8221; title_text=&#8221;MarketingPlatform flowBuilder&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Flowbuilder<\/h3>\n<p>A diferencia de cualquier otra cosa disponible actualmente, nuestro FlowBuilder est\u00e1 dise\u00f1ado para hacer que el tiempo esencial que dedicas a la creatividad sea a\u00fan m\u00e1s divertido y productivo.<\/p>\n<p> Con FlowBuilder puedes adaptar tus campa\u00f1as perfectamente dentro de tus planes de comercializaci\u00f3n omnicanal, lo que te ayuda a llevarlos de lo estrat\u00e9gico a lo t\u00e1ctico. Estamos muy entusiasmados con FlowBuilder, y creemos que t\u00fa tambi\u00e9n lo estar\u00e1s.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/all-functions-icon.png&#8221; alt=&#8221;MarketingPlatform Integrations&#8221; module_id=&#8221;leftalign&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Integrations<\/h3>\n<p>El intercambio de datos debe ser f\u00e1cil. Es por eso que hemos desarrollado integraciones est\u00e1ndar con todas las soluciones, programas, sistemas y servicios con los que est\u00e1s familiarizado (y tal vez incluso algunos que a\u00fan no conoces).<\/p>\n<p> MarketingPlatform se puede conectar f\u00e1cilmente a las soluciones existentes. Entre otros, nos integramos con Shopify, Drupal, DynamicWeb, Joomla, Magento, Microsoft Dynamics CRM, Microsoft Dynamics Nav, Microsoft Dynamics D365, PrestaShop, SalesForce, SmartWeb y WordPress.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||40px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/11\/rss-feed.png&#8221; title_text=&#8221;MarketingPlatform Feeds&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Feeds<\/h3>\n<p>MarketingPlatform te permite enviar correos electr\u00f3nicos autom\u00e1ticos que est\u00e1n llenos de contenido relevante de tu sitio web o tienda, Facebook, Instagram, sistema financiero o un feed totalmente diferente.<\/p>\n<p> Leemos din\u00e1micamente feeds RSS, XML, Facebook e Instagram y podemos agregarlos autom\u00e1ticamente a tus campa\u00f1as y flujos automatizados dentro de un marco de dise\u00f1o adaptado espec\u00edficamente al enfoque de marca y marketing de tu compa\u00f1\u00eda.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/business-icon.png&#8221; alt=&#8221;MarketingPlatform Tracking and reporting&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Seguimiento e informes<\/h3>\n<p>MarketingPlatform rastrea y registra cada acci\u00f3n llevada a cabo por los destinatarios.<\/p>\n<p> Recopilamos informaci\u00f3n sobre cu\u00e1ntas personas abren los boletines informativos, en qu\u00e9 contenido hacen clic, qui\u00e9n cancela la suscripci\u00f3n y qu\u00e9 direcciones de correo electr\u00f3nico ya no son v\u00e1lidas.<\/p>\n<p> Las bajas, anulaciones de suscripciones y las direcciones incorrectas se eliminan autom\u00e1ticamente de tus listados.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;||0px|&#8221; transparent_background=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;50px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Nuevas funcionalidades<\/h2>\n<p>Todos los meses desarrollamos nuevas funciones y actualizamos las existentes.<\/p>\n<p> Creemos que la innovaci\u00f3n constante es la forma de lograr un \u00e9xito com\u00fan a largo plazo con nuestros clientes y partners.<\/p>\n<p> Tenemos nuestro equipo de desarrollo de 35 personas constantemente mejorando nuestra plataforma.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||40px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/sms-integrations.png&#8221; title_text=&#8221;MarketingPlatform Intelligent SMS marketing&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>SMS marketing inteligente<\/h3>\n<p>MarketingPlatform combina marketing por SMS y correo electr\u00f3nico en una misma plataforma. Despu\u00e9s de registrarse, los mensajes SMS se pueden enviar f\u00e1cil y r\u00e1pidamente a tus contactos, y puedes darte de baja en cualquier momento con un solo clic. Puedes usar informaci\u00f3n del perfil de tus contactos en su SMS. Y SMS tambi\u00e9n se puede utilizar en los flujos del customer journey y los embudos de vente de los clientes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/omnichannel.png&#8221; alt=&#8221;MarketingPlatform Social sharing&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Social sharing<\/h3>\n<p>Es f\u00e1cil compartir un bolet\u00edn en las redes sociales.<\/p>\n<p>MarketingPlatform permite compartir en todas las redes sociales conocidas. El destinatario de un bolet\u00edn informativo puede, con unos pocos clics, publicar el newsletter en su propio perfil social.<\/p>\n<p>Como remitente, puede conectar MarketingPlatform con el perfil de Facebook, Twitter, LinkedIn de su empresa o su blog. MarketingPlatform autom\u00e1ticamente podr\u00e1 publicar los newsletters que seleccione.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;||off&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||40px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/founder-icon.png&#8221; title_text=&#8221;MarketingPlatform Segmentation&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Personalizaci\u00f3n y segmentaci\u00f3n<\/h3>\n<p>MarketingPlatform hace posible entablar una conversaci\u00f3n genuina con cada miembro individual de tu p\u00fablico elegido.<\/p>\n<p> Puedes enviar newsletters que se pueden crear en muy poco tiempo utilizando nuestro editor, o puedes configurar flujos m\u00e1s avanzados que respondan a los h\u00e1bitos y patrones del destinatario. Con nuestro modelo de negocio solo pagas por los contactos a los que tu empresa necesita llegar. No hay m\u00f3dulos adicionales, costos ocultos o condiciones.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/api-icon.png&#8221; alt=&#8221;MarketingPlatform Dynamic content&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Contenido din\u00e1mico<\/h3>\n<p>Contenido din\u00e1mico en los newsletters enviados por cambios de MarketingPlatform en funci\u00f3n de los intereses o el comportamiento anterior del destinatario. El uso de esta herramienta en MarketingPlatform crea una experiencia que se personaliza espec\u00edficamente para el lector en ese momento preciso.<\/p>\n<p> MarketingPlatform aprende del comportamiento de sus destinatarios y utiliza la informaci\u00f3n para orientar mejor su contenido. Usamos la informaci\u00f3n reunida para generar tu newsletter informativo de la manera m\u00e1s \u00f3ptima.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||70px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/cart-icon1.png&#8221; title_text=&#8221;MarketingPlatform Abandoned cart&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Carrito abandonado<\/h3>\n<p>Con la caracter\u00edstica de carrito abandonado, el contenido de un carrito de compras se puede enviar por correo electr\u00f3nico autom\u00e1ticamente con MarketingPlatform. Tambi\u00e9n puedes ver qu\u00e9 productos se han eliminado de la cesta, ya sea que se haya completado o dejado el pedido, y crear autom\u00e1ticamente flujos de campa\u00f1a de correo electr\u00f3nico y SMS. Las campa\u00f1as tambi\u00e9n se pueden transmitir de forma manual.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/integrationer-icon.png&#8221; alt=&#8221;MarketingPlatform Split testing&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Split testing<\/h3>\n<p>Split testing tle permiten probar diferentes campa\u00f1as a un grupo selecto de contactos o segmentos. Esto garantiza que siempre tengas la mejor campa\u00f1a, seg\u00fan tus criterios de \u00e9xito. \u00bfQu\u00e9 campa\u00f1a hizo mejor: A, B o X? Env\u00eda el mejor autom\u00e1ticamente al resto de tu lista de contactos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||70px|&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/web-tracking.png&#8221; title_text=&#8221;MarketingPlatform Abandoned cart&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Seguimiento visitas a la p\u00e1gina web<\/h3>\n<p>MarketingPlatform registra las acciones de tus contactos desde la apertura y el primer clic de una campa\u00f1a. Pero MarketingPlatform tambi\u00e9n permite seguir las acciones de los destinatarios mientras hacen clic en tu sitio web o tienda web. De esta forma, puedes seguir todo el recorrido del cliente.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/12\/flow-builder-icon.png&#8221; alt=&#8221;MarketingPlatform Split testing&#8221; _builder_version=&#8221;3.23.3&#8243; custom_margin=&#8221;||10px|&#8221; custom_css_main_element=&#8221;width:44px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3 id=\"one-to-many\">One-to-Many<\/h3>\n<p>One-to-Many puede manejar datos no estructurados de productos, transacciones, tiendas, ubicaciones, comportamientos, \u00a1y m\u00e1s! Los datos se pueden usar en l\u00ednea con los datos de contacto estructurados, por ejemplo para la segmentaci\u00f3n, en los feeds y como desencadenantes en respuestas autom\u00e1ticas, flujos de activaci\u00f3n y FlowBuilder. Hay infinitas oportunidades de automatizaci\u00f3n de marketing con One-to-Many en MarketingPlatform. One-to-Many es un m\u00f3dulo para el usuario profesional e incurre en un coste adicional.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tu \u00e9xito es nuestro \u00e9xito Las funcionalidades en MarketingPlatform se crean para que tengas m\u00e1s tiempo para ser creativo. Desarrollamos constantemente nuevas funciones innovadoras que aumentan el valor de tu negocio.Dicho esto, hemos creado una soluci\u00f3n f\u00e1cil de usar con nuestros clientes en mente. Todas las funciones est\u00e1n disponibles en todas las suscripciones.Soporte profesional Nuestra [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":17509,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17513"}],"collection":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/comments?post=17513"}],"version-history":[{"count":1,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17513\/revisions"}],"predecessor-version":[{"id":58998,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17513\/revisions\/58998"}],"up":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17509"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/media?parent=17513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/categories?post=17513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/tags?post=17513"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/yst_prominent_words?post=17513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}