{"id":17501,"date":"2018-10-01T13:29:01","date_gmt":"2018-10-01T11:29:01","guid":{"rendered":"https:\/\/marketingplatform.com\/automatizacion-de-marketing\/flow-builder\/"},"modified":"2024-05-31T08:52:18","modified_gmt":"2024-05-31T06:52:18","slug":"flow-builder","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/pe\/automatizacion-de-marketing\/flow-builder\/","title":{"rendered":"Flow Builder"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eff5fc&#8221; custom_padding=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>FlowBuilder<\/h1>\n<p>&#8211; Trabaje de forma creativa, productiva e intuitiva con la automatizaci\u00f3n de marketing.\n<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/09\/flowbuilder-macbook.png&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; transparent_background=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; min_height=&#8221;348px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FlowBuilder lo hace muy f\u00e1cil<\/h2>\n<p>La creaci\u00f3n de flujos de automatizaci\u00f3n de marketing, con la gran cantidad de posibilidades disponibles, puede parecer una tarea desalentadora. Los flujos grandes y complejos pueden hacerle perder la visi\u00f3n general y no alcanzar la meta.<\/p>\n<p>Sin embargo, con nuestro FlowBuilder, es f\u00e1cil, creativo y productivo crear y adaptar sus flujos de automatizaci\u00f3n de marketing para que sus clientes y posibles clientes obtengan la experiencia \u00f3ptima en todos los canales.<\/p>\n<p>Lleve su automatizaci\u00f3n de marketing desde el nivel estrat\u00e9gico al t\u00e1ctico utilizando la funci\u00f3n de arrastrar y soltar del FlowBuilder.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/09\/flowBuilder-icons.png&#8221; alt=&#8221;Flow Builder&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;80%&#8221; max_width=&#8221;1200px&#8221; custom_margin=&#8221;60px|||&#8221; custom_margin_tablet=&#8221;0px|||&#8221; custom_margin_phone=&#8221;0px|||&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#305fc5&#8243; top_divider_style=&#8221;asymmetric2&#8243; top_divider_height=&#8221;60px&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_height=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Arrastra y suelta tus flujos<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Cree flujos de automatizaci\u00f3n de marketing con la funci\u00f3n de arrastrar y soltar en solo unos minutos. Por ejemplo, puedes configurar:<\/span><\/p>\n<ul style=\"color: #ffffff!important; margin-top: 15px;\">\n<li>Oferta de cumplea\u00f1os<\/li>\n<li>Oferta VIP<\/li>\n<li>Seguimiento de ventas<\/li>\n<li>Re-engagement<\/li>\n<li>Carrito abandonado<\/li>\n<li>Re-compra de art\u00edculos antes comprados<\/li>\n<\/ul>\n<p style=\"color: #ffffff!important; margin-top: 15px;\">Si no est\u00e1 seguro de c\u00f3mo construir sus flujos, hemos configurado una serie de flujos est\u00e1ndar en el sistema para que los use.<\/p>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  iframe{<!-- [et_pb_line_break_holder] -->    overflow:hidden!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.iframe-container {<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  padding-top: 56.25%;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->.iframe-container iframe {<!-- [et_pb_line_break_holder] -->   border: 0;<!-- [et_pb_line_break_holder] -->   height: 100%;<!-- [et_pb_line_break_holder] -->   left: 0;<!-- [et_pb_line_break_holder] -->   position: absolute;<!-- [et_pb_line_break_holder] -->   top: 0;<!-- [et_pb_line_break_holder] -->   width: 100%;overflow:hidden!important;<!-- [et_pb_line_break_holder] -->}<\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"iframe-container\"><!-- [et_pb_line_break_holder] -->  <iframe src=\"https:\/\/marketingplatform.com\/test\/flowbuilder\/2\/FlowBuilder.html\" scrolling=\"no\" frameborder=\"0\"><\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/09\/flow-elements.png&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Caracteristicas<\/h2>\n<p><span style=\"font-size: 16px;\">Con nuestro FlowBuilder tiene una amplia gama de posibilidades para construir, dar forma y personalizar sus flujos como desee.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Puede, entre otras cosas, configurar flujos en los que responde si los contactos han abierto o no su correo electr\u00f3nico, si se ha hecho clic en un enlace espec\u00edfico, si una persona se ha suscrito o no, si ha habido algunos cambios en un feed asociado; puede cambiar el LeadScore, puede dividir segmentos, subir contactos a las redes sociales, enviar contactos a otro flujo de automatizaci\u00f3n de marketing y mucho, mucho m\u00e1s. El cielo es el limite.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FlowBuilder y omnicanalidad<\/h2>\n<p><span>Con nuestro FlowBuilder, puede adaptar sus campa\u00f1as por completo dentro de su plan de marketing omnicanal .\u00a0<\/span><\/p>\n<p>Piense en FlowBuilder en una perspectiva omnicanal m\u00e1s amplia que involucra m\u00faltiples canales. Por ejemplo,<\/p>\n<ul>\n<li>Un cliente ha mirado los art\u00edculos en l\u00ednea, pero no ha realizado una compra -&gt; Enviar un correo electr\u00f3nico con los productos, as\u00ed como la direcci\u00f3n, el horario de apertura y la ubicaci\u00f3n de Google Maps de la tienda f\u00edsica m\u00e1s cercana -&gt; Enviar los mismos datos del producto al correo electr\u00f3nico del cliente objetivo de Facebook.<\/li>\n<\/ul>\n<p>Todo esto es posible con FlowBuilder de MarketingPlatform, si tiene los datos requeridos disponibles.<\/p>\n<p>FlowBuilder est\u00e1 disponible para todos los clientes con paquetes de suscripci\u00f3n <a href=\"https:\/\/marketingplatform.com\/pe\/precios-e-mail-marketing\/\">Empresa y Comerico<\/a>.<\/p>\n<p>\u00bfTe gustar\u00eda probar nuestro FlowBuilder? Reserve una demostraci\u00f3n con nosotros, sin compromiso.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/09\/omnichannel.png&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#dee7f1&#8243; custom_padding=&#8221;7%||||false|false&#8221; custom_padding_tablet=&#8221;12%||||false|false&#8221; custom_padding_phone=&#8221;&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;60px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Prueba MarketingPlatform gratuitamente<\/h2>\n<p>Sin compromiso durante 14 d\u00edas si no deseas continuar.<br \/>\nAl inscribirte recibir\u00e1s mail de bienvenida con formaci\u00f3n y nuestro newsletter.\n<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;30%&#8221; width_tablet=&#8221;40%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/pe\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"signupbtn\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;768px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"awards-align\"><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"float:left; width:18%; text-align:center;   margin-right: 2%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/01\/primotours.png\" width=\"50\" style=\"margin:15px 20px 20px 0px;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"float:left; width:18%; text-align:center;    margin-right: 4%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/11\/med24-gray.png\" width=\"120\" style=\"margin:20px 0px 20px 10px;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"float:left; width:18%;    margin-right: 1%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/08\/cykelpartner-logo.png\" width=\"180\" style=\"margin:27px 20px 20px 0px;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"float:left; width:18%; text-align:center;     margin-right: 1%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/04\/aldi-grey.png\" width=\"50\" style=\"margin:10px 0px 20px 0px;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"float:left; width:18%;      margin-right: 2%;  text-align: center;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/02\/verisure-logo.png\" width=\"100\" style=\"margin:16px 0px 20px 0px;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FlowBuilder &#8211; Trabaje de forma creativa, productiva e intuitiva con la automatizaci\u00f3n de marketing. FlowBuilder lo hace muy f\u00e1cil La creaci\u00f3n de flujos de automatizaci\u00f3n de marketing, con la gran cantidad de posibilidades disponibles, puede parecer una tarea desalentadora. Los flujos grandes y complejos pueden hacerle perder la visi\u00f3n general y no alcanzar la meta. [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":17499,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[180,1249],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17501"}],"collection":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/comments?post=17501"}],"version-history":[{"count":5,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17501\/revisions"}],"predecessor-version":[{"id":237921,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17501\/revisions\/237921"}],"up":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/pages\/17499"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/media?parent=17501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/categories?post=17501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/tags?post=17501"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/pe\/wp-json\/wp\/v2\/yst_prominent_words?post=17501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}