{"id":41958,"date":"2019-09-05T11:39:43","date_gmt":"2019-09-05T09:39:43","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=41958"},"modified":"2024-05-31T12:29:40","modified_gmt":"2024-05-31T10:29:40","slug":"ong","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/es\/ong\/","title":{"rendered":"ONG"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#dae9f2&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/04\/man-working-on-macbook-overlay.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_center&#8221; custom_padding=&#8221;||200px|&#8221; bottom_divider_style=&#8221;asymmetric4&#8243; bottom_divider_color=&#8221;#eef6ff&#8221; background_last_edited=&#8221;on|phone&#8221; background_size_tablet=&#8221;initial&#8221; transparent_background=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_margin_tablet=&#8221;30px||160px||false|false&#8221; custom_margin_phone=&#8221;30px||130px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;82%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||20px||false|false&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"font-size: 32px; line-height: 42px; font-weight: bold;\">Pon a prueba MarketingPlatform con un Test Drive<\/h1>\n<p class=\"text-color\">M\u00e1s de 10.000 empresas han integrado MarketingPlatform en su estrategia de marketing digital para obtener leads y comunicar eficazmente con sus clientes. En un instante pueden crear campa\u00f1as de email marketing, env\u00edos sms o configurar flujos m\u00e1s avanzados que respondan al comportamiento y los h\u00e1bitos del receptor.<br \/><em><strong>Aprovecha esta oportunidad para poner a prueba tu estrategia de marketing digital con MarketingPlatform gratis durante 14 d\u00edas.<\/strong><\/em><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; width=&#8221;20%&#8221; width_tablet=&#8221;40%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/es\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"green-btn-middle\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eef6ff&#8221; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>MarketingPlatform para su negocio<\/h2>\n<p>Hemos adaptado nuestra plataforma de automatizaci\u00f3n de marketing a su industria. Lea c\u00f3mo otras personas que se parecen a su negocio utilizan MarketingPlatform.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; module_id=&#8221;six-tabs&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2C eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b-e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/b2b-ecommerce&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/b2b-ecommerce&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2B eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2c.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/b2c&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;23%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/b2c&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2C<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/b2b&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;27%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/b2b\/&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>B2B<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/offentlige.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/sector-publico\/&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;29%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/sector-publico&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Sector P\u00fablico<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;border-radius:8px;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/heart-icon.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/ong&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;31%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/ong&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>ONG<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/heart-icon.png&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;4%&#8221; width_tablet=&#8221;6%&#8221; width_phone=&#8221;15%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>ONG<\/h2>\n<p>Tenemos un especial cari\u00f1o por las ONG y organizaciones sin fines de lucro. De hecho, tanto que ofrecemos MarketingPlatform a un coste muy reducido a todas las organizaciones ben\u00e9ficas y sin fines de lucro. De esa manera, podemos hacer una peque\u00f1a diferencia y asegurarnos de que el dinero se quede con las organizaciones que les hace falta tanto para ayudar a otras personas necesitadas. Por supuesto, existe el mismo alto nivel de servicio en estas soluciones patrocinadas. Como punto de partida, otorgamos el 80% de descuento en todas las suscripciones principales a todas las ONG.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eef6ff&#8221; custom_padding=&#8221;2%||5%&#8221; custom_padding_tablet=&#8221;||15%||false|false&#8221; custom_padding_phone=&#8221;||50%||false|false&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;infographic-container&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code module_id=&#8221;infographic&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<link rel=\"stylesheet\" href=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/css\/infographic.css\"><!-- [et_pb_line_break_holder] --><\/p>\n<style>.main-circle h5 {padding: 0;font-weight: bold;<\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slider-drag animated nudgeUp slow infinite\">Klik for at l\u00e6se mere<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"menu\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"main-circle\"><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/anna.png\" width=\"44\" style=\"margin-top: 25px;\" \/><\/p>\n<h5>Laura<\/h5>\n<div class=\"padding-lr15\">Cliente que visita la web con cierta frecuencia y descarga contenidos<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"center\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"1\">Redes sociales<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"2\">Protecci\u00f3n de datos personales<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"3\">M\u00f3vil, tablet o desktop<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"4\">Duraci\u00f3n media de la visita<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4 first-active\" data-order=\"5\">Comportamiento y dispositivos<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"6\">Descargas<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"7\">Visita a la p\u00e1gina web<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"8\">Preferencias de contenidos espec\u00edficas<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC4\" data-order=\"11\">Emails y mensajes SMS<\/div>\n<p>  <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"content\"><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item4\" data-content=\"5\">\n<h2>Comportamiento y dispositivos<\/h2>\n<p>Cuando Laura navega por el sitio web desde su ordenador, a menudo pasa mucho tiempo leyendo y ver los pr\u00f3ximos eventos. Por otro lado, cuando visita la web a trav\u00e9s de un dispositivo m\u00f3vil, es principalmente para leer las noticias. Este tipo de informaci\u00f3n es \u00fatil para enviarle informaci\u00f3n relevante y personalizada.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"One-to-Many\"><\/p>\n<li class=\"one-to-many-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item4\" data-content=\"1\">\n<h2>Redes sociales<\/h2>\n<p>La mayor\u00eda usan m\u00faltiples dispositivos igual que Laura. Originalmente se inscribi\u00f3 en tu lista de correo v\u00eda Facebook Lead Ads. Por supuesto, puedes usar todo tipo de comportamiento, datos recopilados e integrados, para la segmentaci\u00f3n en las redes sociales.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Social Audiences\"><\/p>\n<li class=\"social-audience\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item4\" data-content=\"2\">\n<h2>Protecci\u00f3n de datos personales<\/h2>\n<p>Toda la informaci\u00f3n sobre Laura est\u00e1 protegida de forma segura en los servidores de MarketingPlatform ubicados en Dinamarca. Los datos personales de Laura est\u00e1n parcialmente ocultos para los empleados de MarketingPlatform, por lo que los datos solo est\u00e1n disponibles para el cliente, a menos que nos solicita expl\u00edcitamente acceso a los datos para ayudarlo.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-cumplir-gdpr-email-marketing\/\"><\/p>\n<li class=\"gdpr-icon\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item4\" data-content=\"3\">\n<h2>M\u00f3vil, tablet o desktop<\/h2>\n<p>Por lo general, visita la tienda web con su port\u00e1til, pero tambi\u00e9n usa su Smartphone para navegar la p\u00e1gina web. El contenido de las campa\u00f1as se adapta autom\u00e1ticamente al dispositivo en el que se abren.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item4\" data-content=\"4\">\n<h2>Duraci\u00f3n media de la visita<\/h2>\n<p>Desde el m\u00f3vil, normalmente navega por la p\u00e1gina web unos 3 minutos y m\u00e1s del doble de tiempo desde el desktop. La duraci\u00f3n de la visita es un par\u00e1metro interesante para crear segmentos.<\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->     <\/p>\n<div class=\"item4\" data-content=\"6\">\n<h2>Descargas<\/h2>\n<p>Laura ha elegido descargar un PDF sobre la pol\u00edtica del medioambiente redactado por vuestro equipo. Ahora sabes que Laura est\u00e1 interesada en el por lo que puedes ofrecerle contenidos personalizados sobre medioambiente.<!-- [et_pb_line_break_holder] -->          <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item4\" data-content=\"7\">\n<h2>Visita a la p\u00e1gina webr<\/h2>\n<p>Cada vez que visita tu p\u00e1gina web o cualquier otro lugar donde tenga en ejecuci\u00f3n el script de seguimiento de MarketingPlatform, registramos la visita y el comportamiento. Los datos recopilados se pueden usar directamente para crear segmentos y para contenidos personalizados.<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item4\" data-content=\"8\">\n<h2>Preferencias de contenidos espec\u00edficas<\/h2>\n<p>Tal vez tu web ofrece una selecci\u00f3n de contenidos muy ampl\u00eda, y, naturalmente, a Laura solo le interesar\u00e1 una parte de ella. Con la funci\u00f3n de seguimiento, puedes ver qu\u00e9 categor\u00edas ha visitado, qu\u00e9 art\u00edculos ha le\u00eddo y de qu\u00e9 contenidos le interesa. <!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Estad\u00edsticas\"><\/p>\n<li class=\"statistics-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item4\" data-content=\"11\">\n<h2>Emails y mensajes SMS<\/h2>\n<p>Laura usa varios dispositivos diferentes y recibe emails y SMS de tu empresa. 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A trav\u00e9s de nuestra configuraci\u00f3n \u00fanica que combina su sitemap y el Feed de producto, los datos recopilados se pueden usar f\u00e1cilmente para campa\u00f1as personalizadas y en flujos automatizados. 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Tambi\u00e9n podemos utilizar la informaci\u00f3n de seguimiento de plataformas fundraising, enriquecerla con datos de pedidos y proporcionar la orientaci\u00f3n m\u00e1s \u00f3ptima a los destinatarios. En contextos ONG y Non-profits el &#8220;customer lifetime value&#8221; a menudo es muy alto y los flujos autom\u00e1ticos consiguen un Customer Journey optimizado. Con FlowBuilder en MarketingPlatform, es f\u00e1cil e intuitivo generar los mensajes adecuados seg\u00fan el Customer Journey.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Ver las opciones de Flujos Autom\u00e1ticos&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_bg_color_gradient_stops=&#8221;#3D72E7 0%|#53a0fe 100%&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; disabled=&#8221;on&#8221; 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Vea cu\u00e1ntos han abierto una campa\u00f1a, en qu\u00e9 y cu\u00e1ndo han hecho clic, siga sus acciones en su tienda web comercial y su sitio web, y aplique los conocimientos recopilados en las siguientes campa\u00f1as. Algunas de las estad\u00edsticas se encuentran en el destinatario individual, donde se informa sobre todas las acciones desde el primer registro, las interacciones en procesos de formularios y, por supuesto, el comportamiento en campa\u00f1as y canales. As\u00ed como su actual LeadScore. Las estad\u00edsticas tambi\u00e9n le informan sobre las tasas de compra y ratios de conversi\u00f3n en cada campa\u00f1a que lleva a las compras en la tienda web, y para cada contacto, el valor del cliente aparecer\u00e1 como la informaci\u00f3n se puede usar para segmentar en tiempo real o m\u00e1s adelante. 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header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>ONG<\/h4>\n<h3>Tracking<\/h3>\n<p>Un sistema de seguimiento en negocios B2B es primordial en la adquisici\u00f3n clientes. El seguimiento recopila conocimientos sobre el comportamiento de los destinatarios, tanto del newsletter, los mensajes SMS, web o incluso p\u00e1ginas con acceso restringido. A trav\u00e9s de nuestra configuraci\u00f3n \u00fanica que combina su sitemap y el Feed de producto, los datos recopilados se pueden usar f\u00e1cilmente para campa\u00f1as personalizadas y en flujos automatizados. MarketingPlatform tambi\u00e9n perfila el tr\u00e1fico de la tienda web o del sitio web.<br \/>\n[\/et_pb_text][et_pb_button button_text=&#8221;Video &#8211; As\u00ed funciona Tracking &#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_bg_color_gradient_stops=&#8221;#3D72E7 0%|#53a0fe 100%&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; 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header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>ONG<\/h4>\n<h3>Campos de contacto<\/h3>\n<p>Es esencial tener el modelo de datos coherente con los otros sistemas y plataformas en su negocio. Sin los campos de contacto correctos, y por lo tanto los datos sobre los destinatarios, limitar\u00e1 las posibilidades de una segmentaci\u00f3n efectiva. Con MarketingPlatform, es f\u00e1cil crear los campos deseados, que pueden ser campos de texto, campos num\u00e9ricos, campos opcionales, opciones m\u00faltiples y campos de fecha. Adem\u00e1s, las estructuras de datos avanzadas se pueden crear visualmente con el m\u00f3dulo complementario One-to-Many, y se pueden utilizar y visualizar desde el contacto individual. Todos los campos creados pueden conectados con sistemas externos v\u00eda la integrai\u00f3n API o exportados e importados manualmente.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; module_id=&#8221;industries-tablet&#8221; module_class=&#8221;background-color-tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221; background_color_tablet=&#8221;#f5f8fb&#8221; background_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;90px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||50px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>ONG<\/h4>\n<h3>Data Management (&amp; EU GDPR)<\/h3>\n<p>Tus datos son el coraz\u00f3n de tu \u00e9xito, por eso siempre cuidamos tus datos de la mejor manera posible. Ning\u00fan otro cliente tiene acceso a los datos que importa, re\u00fane y de otra manera mantiene en MarketingPlatform. Lo mismo vale para cualquier informaci\u00f3n de comportamiento, estad\u00edsticas, big data u otras formas de datos que pertenecen a tu cuenta en MarketingPlatform.<\/p>\n<p>Es importante para nosotros hacer hincapi\u00e9 en que los empleados de MarketingPlatform tienen acceso a todos los datos, pero solo acceden a las cuentas de los clientes en el caso de una solicitud de soporte espec\u00edfica o similar. Adem\u00e1s, cualquier inicio de sesi\u00f3n de empleado de MarketingPlatform se registra y se guarda, por separado del centro de datos.<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;180px||60px|&#8221; custom_padding_tablet=&#8221;40px|||&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/gdpr-security.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;78%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;|0px||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||||false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;80px||80px|&#8221; custom_padding_tablet=&#8221;0px||10px|&#8221; custom_padding_phone=&#8221;||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/one-to-many.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;87%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;|10%||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;100px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;||0px&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>ONG<\/h4>\n<h3>One-to-Many<\/h3>\n<p>One-to-Many puede manejar datos no estructurados desde, por ejemplo, productos, transacciones, tiendas, ubicaciones y comportamientos. Datos que pueden recuperarse, por ejemplo, de API y otras integraciones, un sistema ERP, otra soluci\u00f3n de backoffice o similar. Los datos transaccionales tambi\u00e9n se pueden utilizar en l\u00ednea con los dem\u00e1s datos de contacto y el comportamiento recopilado, para la segmentaci\u00f3n y como desencadenante de flujos autom\u00e1ticos. One-to-Many es un m\u00f3dulo adicional para MarketingPlatform, que cuesta 400 euros\/mes, que simult\u00e1neamente transforma la plataforma en una soluci\u00f3n <span data-contrast=\"auto\" xml:lang=\"ES-ES\" lang=\"ES-ES\" class=\"TextRun SCXW58220501 BCX9\"><span class=\"NormalTextRun SCXW58220501 BCX9\">Comercio<\/span><\/span>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#cfe4ff&#8221; custom_margin=&#8221;||&#8221; custom_padding=&#8221;150px||&#8221; custom_padding_tablet=&#8221;150px||&#8221; custom_padding_phone=&#8221;&#8221; top_divider_style=&#8221;asymmetric2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; background_color=&#8221;#ffffff&#8221; max_width=&#8221;85%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_phone=&#8221;99%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/mk0emailplatforhkej9.kinstacdn.com\/wp-content\/uploads\/2019\/11\/sandra-amtsbiller.png\" width=\"80\"><\/div>\n<p>\u2018\u2018Es importante para nosotros tener una plataforma de marketing por correo electr\u00f3nico estable, que garantice la entrega de los correos electr\u00f3nicos semanales que nuestros clientes esperan recibir.\u2019\u2019<\/p>\n<p><b>Sandra Amtsbiller<\/b><br \/>\n<span style=\"color: #999999;\">FTZ<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;4%|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>\u00bfQuieres probarlo en tu eCommerce?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/es\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"signupbtn\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pon a prueba MarketingPlatform con un Test Drive M\u00e1s de 10.000 empresas han integrado MarketingPlatform en su estrategia de marketing digital para obtener leads y comunicar eficazmente con sus clientes. En un instante pueden crear campa\u00f1as de email marketing, env\u00edos sms o configurar flujos m\u00e1s avanzados que respondan al comportamiento y los h\u00e1bitos del receptor.Aprovecha [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/41958"}],"collection":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/comments?post=41958"}],"version-history":[{"count":23,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/41958\/revisions"}],"predecessor-version":[{"id":237953,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/41958\/revisions\/237953"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/media?parent=41958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/categories?post=41958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/tags?post=41958"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/yst_prominent_words?post=41958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}