{"id":41888,"date":"2019-09-04T15:49:31","date_gmt":"2019-09-04T13:49:31","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=41888"},"modified":"2020-08-05T10:40:43","modified_gmt":"2020-08-05T08:40:43","slug":"b2c","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/es\/b2c\/","title":{"rendered":"B2C"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#dae9f2&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/04\/man-working-on-macbook-overlay.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_center&#8221; custom_padding=&#8221;||200px|&#8221; bottom_divider_style=&#8221;asymmetric4&#8243; bottom_divider_color=&#8221;#eef6ff&#8221; background_last_edited=&#8221;on|phone&#8221; background_size_tablet=&#8221;initial&#8221; transparent_background=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.4.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||100px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;82%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||20px||false|false&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1 style=\"font-size: 32px; line-height: 42px; font-weight: bold;\">Pon a prueba MarketingPlatform con un Test Drive<\/h1>\n<p class=\"text-color\">M\u00e1s de 10.000 empresas han integrado MarketingPlatform en su estrategia de marketing digital para obtener leads y comunicar eficazmente con sus clientes. En un instante pueden crear campa\u00f1as de email marketing, env\u00edos sms o configurar flujos m\u00e1s avanzados que respondan al comportamiento y los h\u00e1bitos del receptor.<br \/><em><strong>Aprovecha esta oportunidad para poner a prueba tu estrategia de marketing digital con MarketingPlatform gratis durante 14 d\u00edas.<\/strong><\/em><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.5.1&#8243; text_orientation=&#8221;center&#8221; width=&#8221;20%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||&#8221;]<a href=\"https:\/\/marketingplatform.com\/es\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"green-btn-middle\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.23.3&#8243; background_color=&#8221;#eef6ff&#8221; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||3%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h2>MarketingPlatform para su negocio<\/h2>\n<p>Hemos adaptado nuestra plataforma de automatizaci\u00f3n de marketing a su industria. Lea c\u00f3mo otras personas que se parecen a su negocio utilizan MarketingPlatform.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; module_id=&#8221;six-tabs&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es&#8221; _builder_version=&#8221;3.23.3&#8243; width=&#8221;30%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2C eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b-e-commerce.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/b2b-ecommerce&#8221; _builder_version=&#8221;3.23.3&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/b2b-ecommerce&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2B eCommerce<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;border-radius:8px;&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2c.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/b2c&#8221; _builder_version=&#8221;3.23.3&#8243; width=&#8221;23%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/b2c&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2C<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2b.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/b2b&#8221; _builder_version=&#8221;3.23.3&#8243; width=&#8221;27%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/b2b\/&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>B2B<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/offentlige.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/sector-publico\/&#8221; _builder_version=&#8221;3.23.3&#8243; width=&#8221;29%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/sector-publico&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>Sector P\u00fablico<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;new-tab&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/heart-icon.png&#8221; url=&#8221;https:\/\/marketingplatform.com\/es\/ong&#8221; _builder_version=&#8221;3.23.3&#8243; width=&#8221;31%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10%||5%&#8221; custom_padding=&#8221;||0px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/marketingplatform.com\/es\/ong&#8221; text_text_align=&#8221;center&#8221;]<\/p>\n<h5>ONG<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/b2c.png&#8221; _builder_version=&#8221;3.23.3&#8243; width=&#8221;3%&#8221; width_tablet=&#8221;6%&#8221; width_phone=&#8221;15%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h2 id=\"ecommerce\">B2C<\/h2>\n<p>MarketingPlatform se adapta a la mayor\u00eda de las industrias, y tenemos muchos clientes que no son f\u00e1ciles de categorizar. De hecho, las categor\u00edas est\u00e1n dise\u00f1adas para indicar c\u00f3mo se pueden usar las diferentes caracter\u00edsticas en escenarios espec\u00edficos del cliente. P\u00f3ngase en contacto con nosotros para que juntos podamos analizar su negocio en el contexto de nuestra plataforma. Y, por supuesto, nos complace ayudarlo con toda la puesta en marcha, ofreci\u00e9ndole formaci\u00f3n a sus empleados.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;#eef6ff&#8221; custom_padding=&#8221;2%||5%&#8221; custom_padding_tablet=&#8221;||15%||false|false&#8221; custom_padding_phone=&#8221;||40%||false|false&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_flip=&#8221;horizontal&#8221;][et_pb_row module_id=&#8221;infographic-container&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code module_id=&#8221;infographic&#8221; _builder_version=&#8221;3.23.3&#8243;] <link rel=\"stylesheet\" href=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/css\/infographic.css\" \/><!-- [et_pb_line_break_holder] --><\/p>\n<style>.main-circle h5 {padding: 0;font-weight: bold;<\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slider-drag animated nudgeUp slow infinite\">Click para m\u00e1s info<\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"menu\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->       <\/p>\n<div class=\"main-circle\"><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/05\/male-icon.png\" width=\"44\" style=\"margin-top: 25px;\" \/><\/p>\n<h5 style=\"padding:0;\">John<\/h5>\n<div class=\"padding-lr15\">Cliente que hace sus reservas online y visita las tiendas f\u00edsicas.<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"center\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"1\">Redes sociales<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"2\">Comportamiento y dispositivos<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"3\">M\u00f3vil, tablet o desktop<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"4\">Duraci\u00f3n media de la visita<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"5\">Comportamiento de compra y dispositivos<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC first-active\" data-order=\"6\">\u00bfEs rentable el cliente?<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"7\">Descargas<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"8\">Visita a la p\u00e1gina web<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"9\">Preferencias de categor\u00edas espec\u00edficas<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"buttonC\" data-order=\"10\">Emails y mensajes SMS<\/div>\n<p>  <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"content\"><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->           <\/p>\n<div class=\"item\" data-content=\"6\">\n<h2>\u00bfEs rentable el cliente?<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Al integrar los datos del sistema financiero con la estructura One-to-Many de MarketingPlatform se puede segmentar seg\u00fan la rentabilidad de distintos grupos de clientes usando datos como valor de compra y frecuencia de reservas.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"One-to-Many\"><\/p>\n<li class=\"one-to-many-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"1\">\n<h2>Redes sociales<\/h2>\n<p>La mayor\u00eda usan m\u00faltiples dispositivos igual que John. Originalmente se inscribi\u00f3 en tu lista de correo v\u00eda Facebook Lead Ads. Por supuesto, puedes usar todo tipo de comportamiento, datos recopilados e integrados, para la segmentaci\u00f3n en las redes sociales.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Audiencias personalizadas\"><\/p>\n<li class=\"social-audience\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"2\">\n<h2>Comportamiento y dispositivos<\/h2>\n<p>Cuando John navega por el sitio web desde su computadora, a menudo hace login para reservar libros de sus temas favoritos. Por otro lado, cuando visita la p\u00e1gina web a trav\u00e9s del m\u00f3vil, es principalmente para verificar los horarios de apertura o ver si han salido nuevos libros para prestar. Este tipo de informaci\u00f3n es \u00fatil para enviarle informaci\u00f3n relevante y personalizada.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/integracion-con-otros-canales\/\" data-title=\"Integraci\u00f3n\"><\/p>\n<li class=\"integration-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"3\">\n<h2>M\u00f3vil, tablet o desktop<\/h2>\n<p>Por lo general, visita la tienda web con su iPhone X, pero tambi\u00e9n usa su Apple Macbook para compras online. El contenido de las campa\u00f1as se adapta autom\u00e1ticamente al dispositivo en el que se abren.<!-- [et_pb_line_break_holder] -->        <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"4\">\n<h2>Duraci\u00f3n media de la visita<\/h2>\n<p>Desde el m\u00f3vil, normalmente navega por la p\u00e1gina web unos 2 minutos y m\u00e1s del doble de tiempo desde el desktop. La duraci\u00f3n de la visita es un par\u00e1metro interesante para crear segmentos.<\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"item\" data-content=\"5\">\n<h2>Comportamiento de compra y dispositivos<\/h2>\n<p>Cuando John reserva mesa suele hacerlo desde el ordenador y navega por los distintos menus y le gusta mucho la carne. Por otro lado, cuando visita la web a trav\u00e9s de un dispositivo m\u00f3vil, es principalmente para inspirarse en qu\u00e9 comida pedir, de modo que la tasa de conversi\u00f3n es m\u00e1s baja. Sabemos que John suele aumentar sus reservas en d\u00edas festivos y que le gusta la carne por lo que este es un par\u00e1metro de  comportamiento que puede usarse para adaptar la comunicaci\u00f3n.<!-- [et_pb_line_break_holder] -->            <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Feeds\"><\/p>\n<li class=\"feeds-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"7\">\n<h2>Descargas<\/h2>\n<p><!-- [et_pb_line_break_holder] -->       John ha elegido descargar el men\u00fa con ofertas para el brunch de este fin de semana.  Ahora sabes que John est\u00e1 interesado en el brunch, y preferiblemente los fines de semana, por lo que ahora puedes dirigir las ofertas personalizadas a John.<!-- [et_pb_line_break_holder] -->          <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"8\">\n<h2>Visita a la p\u00e1gina web<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Cada vez que visita tu tienda online, sitio web o cualquier otro lugar donde tenga en ejecuci\u00f3n el script de seguimiento de MarketingPlatform, registramos la visita y el comportamiento. Los datos recopilados se pueden usar directamente para crear segmentos y para contenidos personalizados.<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon\"><\/li>\n<p><\/a><a href=\"#\" data-title=\"Segmentos\"><\/p>\n<li class=\"segments-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"9\">\n<h2>Preferencias de categor\u00edas espec\u00edficas<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        Tal vez tu tienda online venda una selecci\u00f3n muy amplia de art\u00edculos, y, naturalmente, a John solo le interesar\u00e1 una parte de ellos. Con la funci\u00f3n de seguimiento, puedes ver qu\u00e9 categor\u00edas ha visitado, qu\u00e9 art\u00edculos ha agregado o eliminado de la cesta y de qu\u00e9 categor\u00edas termina comprando productos.<!-- [et_pb_line_break_holder] -->             <\/p>\n<div>\n<ul class=\"functions\"><a href=\"#\" data-title=\"Estad\u00edstica\"><\/p>\n<li class=\"statistics-icon\"><\/li>\n<p><\/a><a href=\"https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/seguimiento\/\" data-title=\"Seguimiento\"><\/p>\n<li class=\"tracking-icon-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->         <\/p>\n<div class=\"item\" data-content=\"10\">\n<h2>Emails y mensajes SMS<\/h2>\n<p><!-- [et_pb_line_break_holder] -->        John usa varios dispositivos diferentes y recibe emails y SMS de tu empresa. Puedes enviar SMS para eventos importantes y crear seguimiento automatizado con campa\u00f1as de emailing.<!-- [et_pb_line_break_holder] -->         <\/p>\n<div>\n<ul class=\"functions\"><a href=\"https:\/\/marketingplatform.com\/es\/marketing-por-sms\/\" data-title=\"SMS Marketing\"><\/p>\n<li class=\"sms-campaign\"><\/li>\n<p><\/a><a href=\"hhttps:\/\/marketingplatform.com\/es\/como-empezar\/\" data-title=\"Email Marketing\"><\/p>\n<li class=\"email-campaign-main\"><\/li>\n<p><\/a><\/ul>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->             <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"clear:both!important;\"> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <script type=\"text\/javascript\" src=\"https:\/\/marketingplatform.com\/wp-content\/themes\/Divi\/js\/infographic.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->    $(\".buttonC\").click(function(){<!-- [et_pb_line_break_holder] -->  $(\".slider-drag\").hide();<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#ffffff&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h2>Customer Insights integrados<\/h2>\n<p>Entender el comportamiento de tus clientes es una parte integral de MarketingPlatform.<\/p>\n<p>El comportamiento de los clientes en dispositivos, plataformas (sitio web, tienda web, aplicaciones, etc.) y campa\u00f1as se puede usar f\u00e1cilmente para segmentar audiencias y contenido din\u00e1mico con el uso de feeds de productos.<\/p>\n<p>Con nuestra suscripci\u00f3n Enterprise, que tiene una plataforma de datos del cliente integrada y datos de One-to-Many, se pueden crear perfiles \u00fanicos con datos de distintos sistemas financieros, datos transaccionales de tienda virtual, CRM y plataformas de servicio al cliente.<\/p>\n<p>Lo llamamos Automatizaci\u00f3n de marketing basada en Customer Insights.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.4.0&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/06\/background.png&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_height=&#8221;50px&#8221; bottom_divider_style=&#8221;asymmetric2&#8243; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;vertical|horizontal&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_text _builder_version=&#8221;4.4.0&#8243;]<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #ffffff;\">FlowBuilder<\/span><\/h2>\n<p><span style=\"color: #ffffff;\"> La creaci\u00f3n de flujos de automatizaci\u00f3n de marketing, con la gran cantidad de posibilidades disponibles, puede parecer una tarea desalentadora. Los flujos grandes y complejos pueden hacerle perder la visi\u00f3n general y no alcanzar la meta. <\/span> <\/p>\n<p> <span style=\"color: #ffffff;\"> Sin embargo, con nuestro FlowBuilder, es f\u00e1cil, creativo y productivo crear y adaptar sus flujos de automatizaci\u00f3n de marketing para que sus clientes y posibles clientes obtengan la experiencia \u00f3ptima en todos los canales. <\/span>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/marketingplatform.com\/es\/automatizacion-de-marketing\/flow-builder\/&#8221; button_text=&#8221;Lea m\u00e1s sobre FlowBuilder&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.4.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; 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Los segmentos son un volcado de una o m\u00e1s listas de contactos. Un segmento puede ser campos de contacto, datos transaccionales profundos de una integraci\u00f3n, comportamiento de correos electr\u00f3nicos, SMS y de la tienda web, o una buena combinaci\u00f3n de todas las opciones mencionadas. La segmentaci\u00f3n es una herramienta importante para aumento el rendimiento de las campa\u00f1as de marketing. Gracias a la segmentaci\u00f3n inteligente se puede aumentar el rendimiento y los ingresos. Adem\u00e1s, MarketingPlatform tambi\u00e9n contiene segmentos compuestos que pueden combinar m\u00faltiples segmentos en expresiones agregadas y crear la orientaci\u00f3n perfecta para cada cliente.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;c\u00f3mo sacar provecho de la segmentaci\u00f3n&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; 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text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#333333&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;84%&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h1>Campaign Builder<\/h1>\n<p>Hemos creado el editor m\u00e1s completo y al mismo tiempo intuitivo del mercado. Es f\u00e1cil integrar redes sociales, Trustpilot, im\u00e1genes y contenido propios, as\u00ed como contenido din\u00e1mico e inteligente de los Feeds. Tambi\u00e9n hay herramientas para garantizar la identidad de la marca, incluso cuando hay empleados de distintos pa\u00edses, marcas y divisiones que trabajan al mismo tiempo. Es posible bloquear encabezados, pies de p\u00e1gina y elementos de contenido espec\u00edficos, como tipograf\u00eda y colores. Nuestro creador de campa\u00f1as puede leer los productos de cualquier tienda web, sistemas PIM y DAM, e insertarlos de forma inteligente en las campa\u00f1as de correo electr\u00f3nico utilizando datos de comportamiento, lo que aumenta el rendimiento sustancialmente. <\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Prueba nuestro creador de campa\u00f1as&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px||30px|&#8221; 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Con Client Admin, se proporciona una visi\u00f3n general centralizada de las campa\u00f1as de usuarios cruzados (pa\u00edses, departamentos, marcas, agencias), recuperar contenidos entre usuarios y ver las estad\u00edsticas generales de todas las campa\u00f1as. 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Tambi\u00e9n podemos utilizar la informaci\u00f3n de seguimiento de la tienda web, enriquecerla con datos de pedidos y proporcionar la orientaci\u00f3n m\u00e1s \u00f3ptima a los destinatarios. En contextos de venta online y reservas donde hay mucha competencia, los flujos autom\u00e1ticos optimizan el Customer Journey. Con FlowBuilder en MarketingPlatform, es f\u00e1cil e intuitivo generar los mensajes adecuados seg\u00fan el Customer Journey.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Ver las opciones de Flujos Autom\u00e1ticos&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; button_letter_spacing_hover=&#8221;1px&#8221; 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Es f\u00e1cil integrar tanto los datos de contacto como los datos transaccionales, como facturas, pedidos y acciones. Use Connector y con\u00e9ctese a virtualmente todas las interfaces API en minutos. 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Vea cu\u00e1ntos han abierto una campa\u00f1a, en qu\u00e9 y cu\u00e1ndo han hecho clic, siga sus acciones en su tienda web comercial y su sitio web, y aplique los conocimientos recopilados en las siguientes campa\u00f1as. Algunas de las estad\u00edsticas se encuentran en el destinatario individual, donde se informa sobre todas las acciones desde el primer registro, las interacciones en procesos de formularios y, por supuesto, el comportamiento en campa\u00f1as y canales. As\u00ed como su actual LeadScore. Las estad\u00edsticas tambi\u00e9n le informan sobre las tasas de compra y ratios de conversi\u00f3n en cada campa\u00f1a que lleva a las compras en la tienda web, y para cada contacto, el valor del cliente aparecer\u00e1 como la informaci\u00f3n se puede usar para segmentar en tiempo real o m\u00e1s adelante. Adem\u00e1s, la informaci\u00f3n de compra, llamada datos transaccionales, se puede integrar, por ejemplo, desde un sistema ERP u otros sistemas de back office.<br \/>\n[\/et_pb_text][et_pb_button button_text=&#8221;M\u00e1s info&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; 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Hemos desarrollado el sistema de LeadScoring para recopilar f\u00e1cilmente el comportamiento de los destinatarios en correos electr\u00f3nicos, mensajes SMS y en su tienda web y p\u00e1gina web. Todos los datos recopilados se pueden utilizar f\u00e1cilmente para segmentar, filtrar y seleccionar el contenido de Feeds y otras formas de contenido din\u00e1mico. <\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Lea m\u00e1s sobre LeadScoring para B2C&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;3.23.3&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_start=&#8221;#3D72E7&#8243; button_bg_color_gradient_end=&#8221;#53a0fe&#8221; button_bg_color_gradient_direction=&#8221;243deg&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Nunito Sans|800||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px|||&#8221; custom_padding=&#8221;15px|30px|15px|30px&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_radius_hover=&#8221;26px&#8221; 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button_letter_spacing__hover=&#8221;1px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;130px||60px|&#8221; custom_padding_tablet=&#8221;40px|||&#8221; custom_padding_phone=&#8221;20px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/leadscoring-emp.png&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;92%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|-80px||&#8221; custom_margin_tablet=&#8221;|0px||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; prev_background_color=&#8221;#ffffff&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;3.23.3&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#3d72e7&#8243; background_color_gradient_end=&#8221;#53a0fe&#8221; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221; custom_padding_tablet=&#8221;15%||&#8221; custom_padding_phone=&#8221;20%||&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_height=&#8221;60px&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Dise\u00f1o responsive para todos los dispositivos<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Todas las campa\u00f1as creadas con MarketingPlatform coinciden autom\u00e1ticamente con el dispositivo que usa el destinatario.<br \/>\nSi la campa\u00f1a se abre en un smartphone, la pantalla se adaptar\u00e1 al ancho,<br \/>\nlos m\u00f3dulos se colocar\u00e1n uno encima del otro o en una escala, de acuerdo con sus elecciones y configuraci\u00f3n.<br \/>\nO puede que no desee que el m\u00f3dulo se muestre en su dispositivo m\u00f3vil. La opci\u00f3n es tuya.<\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/responsive-design-clients.png&#8221; _builder_version=&#8221;3.23.3&#8243; max_width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; module_id=&#8221;industries-tablet&#8221; module_class=&#8221;background-color-tablet&#8221; _builder_version=&#8221;3.23.3&#8243; custom_padding=&#8221;40px|0px|40px|0px|false|false&#8221; background_color_tablet=&#8221;#f5f8fb&#8221; background_last_edited=&#8221;on|phone&#8221; collapsed=&#8221;off&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;90px|||&#8221; custom_padding_tablet=&#8221;10px|||&#8221; custom_padding_phone=&#8221;0px||0px|&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/contact-field.png&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;77%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;|10%||&#8221; custom_margin_tablet=&#8221;|||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;60px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>b2c<\/h4>\n<h3>Campos de contacto<\/h3>\n<p>Es esencial tener el modelo de datos coherente con los otros sistemas y plataformas en su negocio. Sin los campos de contacto correctos, y por lo tanto los datos sobre los destinatarios, limitar\u00e1 las posibilidades de una segmentaci\u00f3n efectiva. Con MarketingPlatform, es f\u00e1cil crear los campos deseados, que pueden ser campos de texto, campos num\u00e9ricos, campos opcionales, opciones m\u00faltiples y campos de fecha. Adem\u00e1s, las estructuras de datos avanzadas se pueden crear visualmente con el m\u00f3dulo complementario One-to-Many, y se pueden utilizar y visualizar desde el contacto individual. Todos los campos creados pueden conectados con sistemas externos v\u00eda la integrai\u00f3n API o exportados e importados manualmente. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;3.23.3&#8243; custom_padding=&#8221;54px|0px|0|0px|false|false&#8221; collapsed=&#8221;off&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|0px|0|0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1200px&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;90px||40px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;Lato|900|||||||&#8221; header_3_font_size=&#8221;35px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;rgba(12,12,12,0.27)&#8221; header_4_font_size=&#8221;13px&#8221; header_4_letter_spacing=&#8221;3px&#8221; header_4_line_height=&#8221;1.8em&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h4>b2c<\/h4>\n<h3>One-to-Many<\/h3>\n<p>One-to-Many puede manejar datos no estructurados desde, por ejemplo, productos, transacciones, tiendas, ubicaciones y comportamientos. Datos que pueden recuperarse, por ejemplo, de API y otras integraciones, un sistema ERP, otra soluci\u00f3n de backoffice o similar. Los datos transaccionales tambi\u00e9n se pueden utilizar en l\u00ednea con los dem\u00e1s datos de contacto y el comportamiento recopilado, para la segmentaci\u00f3n y como desencadenante de flujos autom\u00e1ticos. One-to-Many es un m\u00f3dulo adicional para MarketingPlatform, que cuesta 400 euros\/mes, que simult\u00e1neamente transforma la plataforma en una soluci\u00f3n enterprise.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;3.25&#8243; background_color_gradient_direction=&#8221;90deg&#8221; custom_padding=&#8221;90px||20px|&#8221; custom_padding_tablet=&#8221;10px||10px|&#8221; custom_padding_phone=&#8221;0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/one-to-many.png&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; max_width=&#8221;92%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|-80px||&#8221; custom_margin_tablet=&#8221;|0px||&#8221; custom_margin_phone=&#8221;|0%||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#cfe4ff&#8221; custom_margin=&#8221;||&#8221; custom_padding=&#8221;150px||&#8221; custom_padding_tablet=&#8221;150px||&#8221; custom_padding_phone=&#8221;&#8221; top_divider_style=&#8221;asymmetric2&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.0.2&#8243; text_font=&#8221;||||||||&#8221; background_color=&#8221;#ffffff&#8221; max_width=&#8221;85%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_phone=&#8221;99%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221;]<\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"https:\/\/mk0emailplatforhkej9.kinstacdn.com\/wp-content\/uploads\/2019\/11\/sandra-amtsbiller.png\" width=\"80\"><\/div>\n<p>\u2018\u2018Es importante para nosotros tener una plataforma de marketing por correo electr\u00f3nico estable, que garantice la entrega de los correos electr\u00f3nicos semanales que nuestros clientes esperan recibir.\u2019\u2019<\/p>\n<p><b>Sandra Amtsbiller<\/b><br \/>\n<span style=\"color: #999999;\">FTZ<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;4%|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h2>\u00bfQuieres probarlo en tu eCommerce?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.5.1&#8243; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221;]<a href=\"https:\/\/marketingplatform.com\/es\/prueba-gratis\/\"><\/p>\n<div class=\"signupbtn\" id=\"signupbtn\" style=\"width:100%!important;\">Crea una cuenta gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pon a prueba MarketingPlatform con un Test Drive M\u00e1s de 10.000 empresas han integrado MarketingPlatform en su estrategia de marketing digital para obtener leads y comunicar eficazmente con sus clientes. En un instante pueden crear campa\u00f1as de email marketing, env\u00edos sms o configurar flujos m\u00e1s avanzados que respondan al comportamiento y los h\u00e1bitos del receptor.Aprovecha [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/41888"}],"collection":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/comments?post=41888"}],"version-history":[{"count":27,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/41888\/revisions"}],"predecessor-version":[{"id":61296,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/41888\/revisions\/61296"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/media?parent=41888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/categories?post=41888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/tags?post=41888"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/yst_prominent_words?post=41888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}