{"id":31871,"date":"2019-04-19T10:39:01","date_gmt":"2019-04-19T08:39:01","guid":{"rendered":"https:\/\/marketingplatform.com\/referencias\/stof-og-stil-casestudy\/"},"modified":"2019-05-09T11:58:20","modified_gmt":"2019-05-09T09:58:20","slug":"stof-y-stil-casestudy","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/es\/referencias\/stof-y-stil-casestudy\/","title":{"rendered":"Stof-y-stil-casestudy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.74&#8243; transparent_background=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.19.18&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1>Stof &#038; Stil alcanza el 70% en tasa de apertura gracias a los<\/h1>\n<h4>boletines a trav\u00e9s de MarketingPlatform.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/stofogstil-mailplatform-reference-udsendelse.png&#8221; alt=&#8221;Stof og Stil reference udsendelse &#8221; url=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/stofogstil-mailplatform-reference-udsendelse.png&#8221; admin_label=&#8221;Image&#8221; module_class=&#8221;image-border&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.19.18&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>&#8220;Estamos muy satisfechos con los resultados y el servicio que hemos recibido en MarketingPlatform&#8221;, dice Michael Lerche de STOF &#038; STIL.<\/p>\n<p>Y explica: &#8220;Nuestro primer lanzamiento con MarketingPlatform fue para nuestra gran lista alemana, en la cual vimos una tasa de apertura cercana al 70%&#8221;.<\/p>\n<p>STOF &#038; STIL ha existido por m\u00e1s de 30 a\u00f1os. La compa\u00f1\u00eda ha establecido firmemente su presencia a trav\u00e9s de la percepci\u00f3n de los daneses y escandinavos como una plaza comercial con muchas oportunidades, por ejemplo, en moda y textiles para el hogar, as\u00ed como en art\u00edculos de hobby.<\/p>\n<p>MarketingPlatform est\u00e1 certificado para la entrega garantizada de la bandeja de entrada en Alemania.<\/p>\n<p>De esta manera, los clientes est\u00e1n seguros de que su correo se enviar\u00e1 a la bandeja de entrada de clientes como Vodafone, GMX, 1 &#038; 1, Kabel Deutschland, Yahoo y muchos m\u00e1s.<\/p>\n<p>STOF &#038; STIL utiliza MarketingPlatform para los boletines y el enriquecimiento inteligente de los destinatarios en funci\u00f3n de su comportamiento, as\u00ed como los flujos de registro, respuestas autom\u00e1ticas y seguimiento de pedidos, etc. con correos electr\u00f3nicos de activaci\u00f3n.<\/p>\n<p>&#8220;STOF &#038; STIL es un cliente emocionante y desafiante que tiene una amplia experiencia en el env\u00edo de boletines informativos&#8221;, dice el fundador de MarketingPlatform, Kim \u00d8stergaard.<\/p>\n<p>El cliente tiene un departamento separado que no hace m\u00e1s que boletines y optimizaci\u00f3n en l\u00ednea.<\/p>\n<p>Las funciones para enriquecer el perfil del cliente se denominan Actualizaci\u00f3n de perfil y funcionan como una opci\u00f3n en un enlace completamente normal.<\/p>\n<p>La funci\u00f3n se puede vincular a segmentos, contenido din\u00e1mico y actualizaci\u00f3n de perfil.<\/p>\n<p>Las \u00e1reas para contenido relevante y seguimiento inteligente evolucionan constantemente en MarketingPlatform.<\/p>\n<p>Adem\u00e1s, STOF &#038; STIL tambi\u00e9n ha recibido asesoramiento gratuito de puesta en marcha y m\u00e1s entrenamiento del equipo de consultor\u00eda en MarketingPlatform.<\/p>\n<p>\u00bfLe gustar\u00eda hablar con nuestro director Kim Hartmann? Puede llamar directamente al tel\u00e9fono m\u00f3vil +34 645 815 336 o escribir a <a href=\"mailto:kimh@marketingplatform.com\">kimh@marketingplatform.com<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.9&#8243; background_color=&#8221;#dee7f1&#8243; global_module=&#8221;31898&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;3.19.9&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.9&#8243;][et_pb_text _builder_version=&#8221;3.19.18&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<h2>Prueba MarketingPlatform gratuitamente<\/h2>\n<p>Sin compromiso durante 14 d\u00edas si no deseas continuar.<br \/>\nAl inscribirte recibir\u00e1s mail de bienvenida con formaci\u00f3n y nuestro newsletter.\n<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;3.19.9&#8243;]<script src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/07\/new-sign-up-es.js\"><\/script><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"myForm_free-trial_top\" style=\"z-index:999!important;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"sign_up_free-trial_top\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"step1_free-trial_top text-box\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"displayblock\"><!-- [et_pb_line_break_holder] --> <input type=\"text\" name=\"email\" style=\" margin-right: 5px; border-radius: 2px; border: none!important;\"<!-- [et_pb_line_break_holder] --> class=&#8221;emailvalue_free-trial_top&#8221; placeholder=&#8221;Introduzca tu email&#8221;><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"displayblock\"><!-- [et_pb_line_break_holder] --> <input type=\"button\" style=\"background:#09cd6f!important; border:none!important; border-radius:2px; \" value=\"Prueba 14 d\u00edas gratis\" class=\"button trial-btn-blue step1btn_free-trial_top\"><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"step2_free-trial_top text-box\" style=\"display: none;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"step2_free-trial_top text-box\" style=\"display: none;\"><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"displayblock\" style=\"width: 400px;\"><!-- [et_pb_line_break_holder] --> <input type=\"text\" name=\"CustomFields[496]\" class=\"CustomFields_496_1618_free-trial_top\" value=\"\" size=\"50\" placeholder=\"Nombre de empresa\"><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"displayblock\" style=\"width: 400px;\"><!-- [et_pb_line_break_holder] --> <input type=\"text\" name=\"CustomFields[2]\" class=\"CustomFields_2_1618_free-trial_top\" value=\"\" size=\"50\" placeholder=\"Tu nombre\"><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"displayblock\" style=\"width: 400px;\"><!-- [et_pb_line_break_holder] --> <input type=\"text\" name=\"CustomFields[497]\" class=\"CustomFields_497_1618_free-trial_top\" value=\"\" size=\"50\" placeholder=\"N\u00famero de tel\u00e9fono\"><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"displayblock sec_step_but\"><!-- [et_pb_line_break_holder] --> <input id=\"step2_free-trial_top\" style=\"background:#09cd6f!important; border:none!important; border-radius:2px; \" type=\"button\" value=\"Crea una cuenta gratis\" class=\"button1 trial-btn-blue\"><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: none;\" id=\"alertSpan_free-trial_top\"><!-- [et_pb_line_break_holder] --> <span style=\"color: red;\">Debes completar todos los campos<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div><!-- [et_pb_line_break_holder] --> <\/p>\n<div style=\"display: none;\" id=\"alertEmailSpan_free-trial_top\"><!-- [et_pb_line_break_holder] --> <span style=\"color: red;\">Por favor, introduzca su direcci\u00f3n de correo electr\u00f3nico<\/span><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --> <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stof &#038; Stil alcanza el 70% en tasa de apertura gracias a los boletines a trav\u00e9s de MarketingPlatform.&#8221;Estamos muy satisfechos con los resultados y el servicio que hemos recibido en MarketingPlatform&#8221;, dice Michael Lerche de STOF &#038; STIL. Y explica: &#8220;Nuestro primer lanzamiento con MarketingPlatform fue para nuestra gran lista alemana, en la cual vimos [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":12983,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h1>STOF & STIL opn\u00e5r 70% i \u00e5bningsrate p\u00e5 deres nyhedsbreve med MailPlatform<\/h1>\r\n\u00a0\r\n\r\n\"Vi har v\u00e6ret super tilfredse med resultaterne og den service vi har f\u00e5et hos MailPlatform\", fort\u00e6ller Michael Lerche fra STOF & STIL . Og han uddyber: \"Vores f\u00f8rste udsendelse med MailPlatform var til vores store tyske liste, der oplevede vi en \u00e5bningsrate t\u00e6t p\u00e5 70%\".\r\n\r\nSTOF & STIL har eksisteret i over 30 \u00e5r. Virksomheden har br\u00e6ndt sin tilstedev\u00e6relse fast i danskernes og skandinavernes opfattelse af et indk\u00f8bssted med mange muligheder inden for blandt andet mode- og boligtekstiler, samt hobbyartikler.\r\n\r\nMailPlatform er certificeret til garanteret indbakke levering i Tyskland. Dermed er kunderne sikre p\u00e5, at deres mail leveres til indbakken hos akt\u00f8rer som Vodafone, GMX, 1&1, Kabel Deutschland, Yahoo og mange flere.\r\n\r\n\u00a0\r\n\r\n<a href=\"https:\/\/mailplatform.dk\/wp-content\/uploads\/2013\/05\/stofogstil-mailplatform-reference-udsendelse.png\"><img class=\" wp-image-1225 alignnone\" alt=\"stofogstil-mailplatform-reference-udsendelse\" src=\"https:\/\/mailplatform.dk\/wp-content\/uploads\/2013\/05\/stofogstil-mailplatform-reference-udsendelse.png\" width=\"553\" height=\"846\" \/><\/a>\r\n\r\n\u00a0\r\n\r\nSTOF & STIL anvender MailPlatform til nyhedsbreve og intelligent berigelse af modtagerne ud fra deres adf\u00e6rd, samt tilmeldingsflows, autorespondere og opf\u00f8lgning p\u00e5 ordrer mv med trigger mails.\r\n\r\n\"STOF & STIL er en sp\u00e6ndende og udfordrende kunde, som har stor erfaring med udsendelse af nyhedsbreve\", fort\u00e6ller MailPlatform grundl\u00e6gger Kim \u00d8stergaard. Kunden har en egen afdeling, der ikke laver andet end nyhedsbreve og online optimering.\r\n\r\nFunktionerne til berigelse af kundernes profil hedder Profil Update, og fungerer som et tilvalg p\u00e5 et helt normalt link. Funktionen kan k\u00e6des sammen med segmenter, dynamisk content og profil opdatering. Omr\u00e5derne for relevant content og intelligent opf\u00f8lgning er under konstant udvikling i MailPlatform. Tilmeld dig nyhedsbrevet ude til h\u00f8jre og hold dig opdateret.\r\n\r\nHerudover har STOF & STIL ogs\u00e5 modtaget gratis opstartsr\u00e5dgivning og yderligere sparring fra konsulentholdet hos MailPlatform.\r\n<h4>Pr\u00f8v MailPlatform gratis i 30 dage<\/h4>\r\n[optin_box style=\"8\" alignment=\"left\" action=\"https:\/\/www.mailmailmail.net\/form.php?form=65\" method=\"post\" email_field=\"email\" email_default=\"Din arbejds e-mail\" integration_type=\"custom\" double_optin=\"Y\" name_field=\"CustomFields%5B2%5D\" name_default=\"Dit navn\" extra_field_1_name=\"CustomFields%5B110%5D\" extra_field_1_title=\"Firmanavn\" extra_field_2_name=\"CustomFields%5B5%5D\" extra_field_2_title=\"Telefon\"][optin_box_hidden][\/optin_box_hidden][optin_box_code]\r\n\r\n[\/optin_box_code][optin_box_field name=\"headline\"][\/optin_box_field][optin_box_field name=\"paragraph\"][\/optin_box_field][optin_box_field name=\"privacy\"]Vi passer godt p\u00e5 dine oplysninger og deler dem ikke med andre.\r\nVi optager kun seri\u00f8se virksomheder, der ikke spammer, som kunder.[\/optin_box_field][optin_box_field name=\"top_color\"]undefined[\/optin_box_field][optin_box_button type=\"0\" button_below=\"Y\"]Pr\u00f8v MailPlatform gratis[\/optin_box_button] [\/optin_box]","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[11616,11622,11163,11621,11618,6552,7742,9487,6517,180,8895,11623,11162,11159,6516,459,11617,11615,11619,11620],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/31871"}],"collection":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/comments?post=31871"}],"version-history":[{"count":0,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/31871\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/pages\/12983"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/media?parent=31871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/categories?post=31871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/tags?post=31871"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/es\/wp-json\/wp\/v2\/yst_prominent_words?post=31871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}