Deliver Effective Campaigns, Make Closer Connections,
and Create More Impact with Email and SMS Marketing
MarketingPlatform helps more than 10,000 companies with email marketing and marketing automation. We ensure high deliverability, great targeted messages and analyzed campaign results in real time. Join our tribe, and discover how we can change your marketing and sales world.
Build stronger relationships
You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits. Use the information you gather to display dynamic content in your emails. Dynamic content allows you to show different images, CTAs, and wording, depending on your customers’ preferences and actions.
Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.
Companies like yours who trust us
One of the biggest benefits of putting MarketingPlatform to work and handle your email marketing is its ability allow your team to make informed decisions and introduce new exciting opportunities for your business. Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.
Best of all, the MarketingPlatform contacts database integrates with most CRM syst ems so your sales team can get the full context of a lead’s history and make intelligent follow-ups.
Stay in touch with your contacts
While SMS Marketing has definite differences from email marketing, it also shares important similarities that make it the perfect complement to your email marketing efforts.
The one-two punch of email and text messaging allows you to send the right message at the right time to virtually all of your customers. Even better, both channels offer two-way communication (after all, engaging is about having a conversation.)
You can use text messaging for short, time sensitive communications; this means everything from appointment reminders to last minute sale alerts. And can use email to send more content and information to the place your customers are already going every day: the inbox.
Enhance your other marketing channels
Save time by planning, creating, and scheduling social media posts ahead of time. You can connect directly to your business’s Facebook and Twitter profiles, and MarketingPlatform will automatically publish your content on your the scheduled dates and times. Best of all, use integrated Facebook and LinkedIn Ads to find and target groups of like-minded buyers.
With marketing automation, you can build custom workflows for your email marketing campaigns. You can easily create any kind of campaign by using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters.
In addition to new technologies like marketing automation, MarketingPlatform offers autoresponders (also commonly known as drip campaigns). You can easily plan optimized email cycles adjusted to your audience profile, in a simple calendar-like tool.
Enjoy full control
More than one person in your marketing team?
Access a centralized overview of cross-user campaigns (countries, departments, brands), retrieve content that teams can work on, and view overall statistics for all campaigns. It is also possible to control which access points each user has to the platform as a whole, which menu items are “on” and which “off”, and more detailed access in Campaign Builder so the branding can be completely controlled from your headquarters.
Win more business
All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website – to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors.
LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.
With One-to-Many you can handle unstructured data from products, transactions, stores, locations and behaviors. Your data that can be retrieved from, APIs and other integrations, an ERP system, another backoffice solution, or the like. The transactional data can also be used in line with the other contact data and the collected behavior, for segmentation and as the trigger for automatic flows.
Stop wasting your time trying to combine data from disconnected tools and databases. See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.