MarketingPlatform is your perfect omnichannel publishing partner.
MarketingPlatform is a truly flexible and scalable marketing automation solution, seamlessly integrating with your omnichannel marketing strategy.
Just like you, we view the experience as a totality, seeing through the eyes of your customer. We therefore see our role as helping you orchestrate the customer experience across all channels so that it is seamless, integrated, and consistent.
We fully understand that customers may begin their journey in one channel and move to another as they progress towards their final destination.
MarketingPlatform is your perfect omni-channel publishing partner.
The MarketingPlatform FlowBuilder takes planning, execution and delivery of your communications to the next level. Unlike anything else currently available, FlowBuilder will ensure the vital time you dedicate to being creative is even more fun and productive.
With FlowBuilder you can tailor your campaigns perfectly within your omni-channel marketing plans, helping you take them from the strategic to the tactical. We’re really excited about FlowBuilder, and we think you will be too.
Tracking & Reporting
MarketingPlatform registers every action carried out by your recipients.
We collect information about how many people open your newsletters, what they click on, who unsubscribes and which email addresses are no longer valid.
Unsubscribed and bad addresses are automatically removed from your lists.
You can also see if the recipients open your emails on a PC, tablet or mobile phone.
Most of all, we have made it easy for you to understand how your campaigns perform. At a glance you are able to see how many recipients open and click on your campaigns, who they are, and when it happens. Furthermore, should you wish to do so, you can create your own filters and data cubes to ensure the content you serve up is even more relevant.