Send intelligent newsletters and SMS campaigns
– and sell much more with automated flows
MarketingPlatform helps more than 10,000 companies with email marketing and marketing automation. We ensure high deliverability, great targeted messages and analyzed campaign results in real time.
Create meaningful customer journeys with automatic flows that can trigger any campaign based on behaviour in both email- and SMS campaigns, social media, and other output channels. This means that your customers will automatically receive relevant emails at the right time.
Join our tribe, and discover how we can change your marketing world.
If you are missing the right contact fields and data on your customers, your options for effective targeting are limited. We have made it easy for you to create the specific fields you will need; Bandwidth, serial number, installation date, product name, and any other field you might need. Migrating from another platform? Importing data from an Excel-list, your CRM or ERP system? Simply drag and drop your contacts, and the contact fields are populated automatically.
In your space, there are some obvious customer segments. If you send out emails that are irrelevant, you end up as unopened email, and worst case in the spam folder. Over time this will lead to customers losing interest in your communication, and eventually in your offerings. Stay close to your customers; engage with them, upsell, cross-sell and keep them up-to date on all the exciting new developments that will make their lives safer, better and more efficient.
What’s more, be creative and make use of publicly released market research, news and mix it with your own product and service offerings to create relevant content for your marketing campaigns.
As a provider, you can expect that the inevitable will happen: outages, interruption of services or other unplanned breakdown of your services.
By combining our segmentation and SMS tools, you can reach your customers in the affected areas – inform them about the outage and when you expect the problem to be resolved. This brings peace of mind to your customers and relieve the pressure on your internal support-desk as the information has already gone out.
Even if you have your website up with ‘Service Status’ many of your customers won’t have access to that if their connection is lost. SMS is the perfect tool to keep your customers informed, as 95% of all SMS received are opened and read within fives minutes by the recipients!
Companies like yours who trust us
Social Media Management
Save time by planning, creating, and scheduling social media posts ahead of time. You can connect directly to your business’s Facebook and Twitter profiles, and MarketingPlatform will automatically publish your content on your the scheduled dates and times.
send automated email
Automatic flows trigger actions based on recipient’s behavior will provide you with meaningful data about your customer relationships. The lifecycle of your customer is often long, and automatic flows enables you to recognize customer needs and assess their satisfaction levels. With these valuable data, you can develop strategies to overcome any hurdles your customers face, on all touchpoints, which will improve customer satisfaction and your bottom line.
track your conversions
One of the biggest benefits of putting MarketingPlatform to work and handle your email marketing is its ability allow your team to make informed decisions and introduce new exciting opportunities for your business. Reward your most engaged customers, re-engage those who are losing interest, remove the contacts you can no longer reach, re-evaluate and optimize your sending schedule and keep improving your relationship with your customers.
Best of all, the MarketingPlatform contacts database integrates with most CRM syst ems so your sales team can get the full context of a lead’s history and make intelligent follow-ups.
win more business
All of your recipients are extremely valuable, so make sure to always track and register their behavior in emails, SMS messages and on your website – to ensure a constant stream of relevant and targeted messages so you don’t lose momentum – or start losing business to your competitors.
LeadScoring will help you focus on the leads that are most likely to become a customer and will keep a dynamically updated list for you – so you can tailor your messaging with pin-point accuracy and win more business.
enjoy complete control
More than one person in your marketing team?
Access a centralized overview of cross-user campaigns (countries, departments, brands), retrieve content that teams can work on, and view overall statistics for all campaigns. It is also possible to control which access points each user has to the platform as a whole, which menu items are “on” and which “off”, and more detailed access in Campaign Builder so the branding can be completely controlled from your headquarters.
Stop wasting your time trying to combine data from disconnected tools and databases. See every detail about a lead, prospect or customer in one profile and view a chronological log of every touchpoint between the contact and you, such as email opens, click-through, content downloads, page visits, social media interactions, and more.
reward your customers
Reach your most loyal customers directly with targeted email and relevant SMS marketing to make them aware of membership benefits, and keep them updated with deals like pre-sales and special discounts. VIP members are much more likely to act as brand-advocates, and can be a great extension of your marketing team. Follow up on a targeted email sent on a Thursday with a SMS to jog their interest on Sunday, or give your members special offers days before they are available to the public.