{"id":26806,"date":"2019-02-25T14:04:23","date_gmt":"2019-02-25T13:04:23","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=26806"},"modified":"2022-09-09T13:35:50","modified_gmt":"2022-09-09T11:35:50","slug":"webinar-leadgenerering-og-datadrevet-marketing-automation","status":"publish","type":"post","link":"https:\/\/marketingplatform.com\/da\/webinars\/webinar-leadgenerering-og-datadrevet-marketing-automation\/","title":{"rendered":"Webinar: Leadgenerering og Datadrevet Marketing Automation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Webinar: Leadgenerering og Datadrevet Marketing Automation<\/h1>\n<p><span style=\"font-size: 16px;\">Agenda:<\/span><\/p>\n<ul>\n<li>Hvad er et lead\u00a0<\/li>\n<li>Metoder for <a href=\"https:\/\/marketingplatform.com\/da\/ressourcer\/leadgenerering\/\">leadgenerering<\/a><\/li>\n<li>Onsite leadgenerering (Popups, slideins m.m. og Facebook Lead Ads og LinkedIn Lead Gen Ads)<\/li>\n<li>Hvad nu, du har et lead, hvordan bringer det v\u00e6rdi til din forretning (Kim)<\/li>\n<li>Flows for berigelse af dit lead, en email adresse er kun en \u2018fattig\u2019 start (Kim)<\/li>\n<li>Hvordan udnyttes et lead p\u00e5 tv\u00e6rs af facebook, email og SMS &#8211; og hvordan skabes sammenh\u00e6ng med website og webshop (Kim og Halfdan)<\/li>\n<li>3 eksempler p\u00e5 succesfuld leadgenerering (Halfdan)<\/li>\n<li>Hvordan opsamles data med et script &#8211; og hvad vil det sige at skabe bro mellem modtagerens forskellige enheder &#8211; og kan der ogs\u00e5 skabes sammenh\u00e6ng til paid media (Kim)<\/li>\n<li>Hj\u00e6lp mit lead er blevet inaktivt, een gang kunde &#8211; hvad gik galt -tanker om flows til genaktivering (Kim)<\/li>\n<li>Hvad betyder Datadrevet &#8211; og hvilke data giver mening at anvende i marketing automation (Halfdan)<\/li>\n<li>Facebook Attribution &#8211; data driven attribution i 2019<\/li>\n<li>Forskellen p\u00e5 datamodel i flade og dybe data, og hvad er egentlig forskellen p\u00e5 data og datamodel (Kim)<\/li>\n<li>Meningsfulde sammenh\u00e6nge mellem paid og owned media &#8211; en cirkel er rund og uden slutning (Kim)<\/li>\n<li>Hvordan anvendes indhold i sammenh\u00e6ng med en datamodel og adf\u00e6rdsdata fra flere kanaler (Kim)<\/li>\n<li>V\u00e6rdien af et lead (Halfdan)<\/li>\n<li>Benchmarks fra e-commerce, konsulentvirksomheder m.v.<\/li>\n<\/ul>\n<p>I webinaret fra 22\/02\/2019 m\u00f8der du og CEO hos MarketingPlatform, Kim \u00d8stergaard og Halfdan Timm, Head of Social fra Obsidian Digital. Selve webinaret tager 60 minutter.<\/p>\n<p>Webinaret er password beskyttet. Klik nedenfor for at f\u00e5 adgang. <a href=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/02\/Leadgenering-og-Datadrevet-Marketing-Automation-med-Halfdan-og-Kim.pdf\">Download PDF version af webinaret<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.11.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.11.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_video _builder_version=&#8221;4.11.2&#8243; _module_preset=&#8221;default&#8221; src=&#8221;https:\/\/www.youtube.com\/watch?v=VoF0lpHFohM&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;password&#8221; _builder_version=&#8221;3.22.3&#8243; custom_css_before=&#8221;top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(20,49,80, 0.8);||position: fixed;&#8221; custom_css_main_element=&#8221;display:none;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; max_width=&#8221;700px&#8221; custom_css_main_element=&#8221;transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||border-radius: 8px;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;700px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#d4e7f9&#8243; custom_padding=&#8221;30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Password beskyttet video<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->Webinaret er beskyttet af password. For at f\u00e5 adgang bedes du udfylde nedenst\u00e5ende information. Du vil herefter blive tilmeldt vores nyhedsmails med tips og tricks omkring Email Marketing, som du kan afmelde, n\u00e5r du vil.<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<form method=\"post\" action=\"https:\/\/client3.mailmailmail.net\/form.php?form=2719\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <input type=\"text\" name=\"CustomFields[16328]\" id=\"CustomFields_16328_2719\" value=\"\" placeholder=\"Dit Navn\" style=\"width:100%;color:#07203a; font-size:14px;height:44px;border:1px solid #fff; border-radius:2px; margin-top:22px; padding-left:5px;\"\/> <!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <input type=\"text\" name=\"CustomFields[3810]\" id=\"CustomFields_3810_2719\" value=\"\" placeholder=\"Firmanavn\" style=\"width:100%;color:#07203a; font-size:14px; height:44px;border:1px solid #fff; border-radius:2px; margin:5px 0px; padding-left:5px;\"\/> <!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <input type=\"text\" name=\"email\" value=\"\" placeholder=\"Indtast din arbejdsmail her...\" style=\"width:100%;color:#07203a; height:44px; font-size:14px; border:1px solid #fff; border-radius:2px; padding-left:5px;\"\/> <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <input type=\"text\" name=\"CustomFields[16741]\" id=\"CustomFields_16741_2719\" value=\"newsletter-signup-webinar\" style=\"display:none;\" \/><!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> <input type=\"submit\" value=\"Ja tak, send mig password\" class=\"om-trigger-conversion\" id=\"newsletter-webinar\" style=\"width:100%; font-size:14px; height:44px; border:none; background:#09cd6f; color:white; border-radius:2px; margin-top:5px;\"\/><!-- [et_pb_line_break_holder] --><\/form>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%48%%&#8221; icon_color=&#8221;#013360&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;18px&#8221; module_class=&#8221;close&#8221; _builder_version=&#8221;3.16.1&#8243; custom_css_main_element=&#8221;position: absolute;||top: 5px;||right: 8px;||cursor: pointer;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;ressourcer-signup&#8221; _builder_version=&#8221;4.9.3&#8243; background_color=&#8221;#dee7f1&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;60px&#8221; global_module=&#8221;19033&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.3&#8243; background_color=&#8221;#152872&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px|20px|50px|20px|false|false&#8221; custom_padding_phone=&#8221;40px||||false|false&#8221; border_radii=&#8221;on|22px|22px|22px|22px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Pr\u00f8v MarketingPlatform gratis i 14 dage<\/h2>\n<p><span style=\"color:#fff;\">Pr\u00f8veperioden er gratis, helt uforpligtende og udl\u00f8ber efter 14 dage, hvis du ikke \u00f8nsker at forts\u00e6tte.<br \/>\nVed tilmelding modtager du samtidig vores uddannelsesflow p\u00e5 en serie af mails \u2013 og vores nyhedsbrev.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.11.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/da\/book-emailplatform-demo\/\"><\/p>\n<div class=\"bookdemobtn\" id=\"bookdemodkbox\">Book demo<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/marketingplatform.com\/da\/gratis-proeveversion\/\"><\/p>\n<div class=\"signupbtn\" id=\"tryusdkbox\">Pr\u00f8v os gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinar: Leadgenerering og Datadrevet Marketing Automation Agenda: Hvad er et lead\u00a0 Metoder for leadgenerering Onsite leadgenerering (Popups, slideins m.m. og Facebook Lead Ads og LinkedIn Lead Gen Ads) Hvad nu, du har et lead, hvordan bringer det v\u00e6rdi til din forretning (Kim) Flows for berigelse af dit lead, en email adresse er kun en \u2018fattig\u2019 [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":26850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13485],"tags":[],"yst_prominent_words":[8959,4878,10489,4875,9489,4872,10483,9783,10488,6921,9884,4992,4944,678,10486,10487,9782,10485,10484,9703],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/posts\/26806"}],"collection":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/comments?post=26806"}],"version-history":[{"count":4,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/posts\/26806\/revisions"}],"predecessor-version":[{"id":73433,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/posts\/26806\/revisions\/73433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/media\/26850"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/media?parent=26806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/categories?post=26806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/tags?post=26806"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/yst_prominent_words?post=26806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}