{"id":6736,"date":"2017-04-21T08:37:48","date_gmt":"2017-04-21T06:37:48","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=6736\/"},"modified":"2019-06-05T10:06:14","modified_gmt":"2019-06-05T08:06:14","slug":"mailrating-by-mailplatform","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/da\/mailrating-by-mailplatform\/","title":{"rendered":"MailRating af MarketingPlatform"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ transparent_background=”off”][et_pb_row custom_padding=”0px|0px|27px|0px” admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

MailRating by MarketingPlatform<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailrating-mailplatform.jpg” alt=”mailrating-emailplatform” align_tablet=”center” align_last_edited=”on|desktop” module_class=”image-border” _builder_version=”3.23″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] MailRating er en unik funktion, du kun finder hos MarketingPlatform. Funktionen har et overordnet form\u00e5l, at sikre den mest optimale levering af dine nyhedsbreve og kampagner.<\/p>\n

Samtidig kan du lave segmenter, der kan sende alle former for kampagner (b\u00e5de email, SMS og automatiske kampagner) til dine VIP, Good, Average eller Poor ratede kontakter.<\/p>\n

MailRating fungerer i det skjulte. Hver gang en modtager \u00e5bner en kampagne, klikker eller g\u00f8r andre positive handlinger, vil vi \u00f8ge modtagerens rating. Omvendt vil vi tr\u00e6kke point fra ratingen, hvis modtagerne ikke l\u00e6ngere er interesserede i de mails I sender.<\/p>\n

Det kan lidt betragtes som en trappe, hvor der er et antal trin over og under overfladen.<\/p>\n

God levering handler i h\u00f8j grad om engagement (det engelske ord for involvering og interaktion). Med MailRating sikrer vi leveringsm\u00e6ssigt den mest optimale engagement mulig.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_testimonial _builder_version=”3.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] MailRating er en unik funktion hos MarketingPlatform. Udover at sikre optimal levering af dine kampagner, kan du ogs\u00e5 m\u00e5lrette tilbud til kunder ud fra deres adf\u00e6rd.<\/p>\n

Kim \u00d8stergaard,\u00a0grundl\u00e6gger af MarketingPlatform<\/span><\/cite>
\n[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

VIP, Good, Average eller Poor score i MailRating<\/h4>\n

Der findes 4 forskellige kategoriseringer i MailRating.<\/p>\n

Vi kalder segmenterne for VIP, Good, Average og Poor.<\/p>\n

VIP er dine mest aktive modtagere. Det er dem der stort set altid \u00e5bner, klikker og p\u00e5 anden m\u00e5de viser aktivitet i dine udsendte kampagner. Sandsynligvis er det ogs\u00e5 dine bedste kunder, hvis du driver handel p\u00e5 nyhedsbrevene.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailrating-screenshot-good.png” alt=”mailrating MarketingPlatform Edit Contact Details” align_tablet=”center” align_last_edited=”on|desktop” module_class=”image-border” _builder_version=”3.23″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0px|0px|27px|0px” admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.23.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Good er ogs\u00e5 gode modtagere. En Good modtager er fornuftig aktiv, og har oftest et potentiel i at blive mere aktiv. Er modtageren g\u00e5et fra VIP til Good, b\u00f8r der iv\u00e6rks\u00e6ttes nogle lytte tiltag – det kunne f.eks. v\u00e6re udsendelse af et sp\u00f8rgeskema for at fange udfordringer i opl\u00f8bet. Good er ogs\u00e5 startsegmentet for bekr\u00e6ftede modtagere.<\/p>\n

Average er startsegmentet for ikke bekr\u00e6ftede modtagere. En average modtager har en fornuftig aktivitet, men kan ikke betragtes som en ambassad\u00f8r eller meget aktiv modtager. Poor segmentet er vejen mod en deaktivering af modtageren. Det er vigtigt at lave s\u00e6rlige tiltag for personerne i dette segment.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Du kan m\u00e5lrette din kommunikation ud fra modtagernes engagement<\/h4>\n

Det er nemt at filtrere p\u00e5 MailRating kategorierne. Opret blot et segment, der viser og kan sende til, enten VIP, Good, Average eller Poor modtagerne. P\u00e5 den m\u00e5de kan du m\u00e5lrette kampagner mod f.eks. dine bedste kunder. Eller endog opfordre modtagerne til at v\u00e6re aktive, for at kunne opn\u00e5 specielle tilbud, fordele eller rabatter.<\/p>\n

MailRating vurderer en score ud fra 16 forskellige v\u00e6rdier.<\/p>\n

MailRating er en del af alle abonnementer hos MarketingPlatform.<\/p>\n

L\u00e6s pressemeddelelsen om MailRating<\/a>.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailrating-segment-creation-1.png” alt=”mailrating segment creation” align_tablet=”center” align_last_edited=”on|desktop” module_class=”image-border” _builder_version=”3.23″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”27px|0px|0px|0px” admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

Webinar optagelse med gennemgang af MailRating<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]