{"id":66189,"date":"2021-03-10T12:05:26","date_gmt":"2021-03-10T11:05:26","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=66189"},"modified":"2021-03-10T12:05:29","modified_gmt":"2021-03-10T11:05:29","slug":"omnichannel-marketing","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/da\/marketing-automation\/omnichannel-marketing\/","title":{"rendered":"Omnichannel marketing"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;4.5.3&#8243; hover_enabled=&#8221;0&#8243; transparent_background=&#8221;off&#8221; background_enable_color=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;36px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221;]<h1>Omnichannel Marketing<\/h1>\nMed MarketingPlatform\u00a0 samler du alle dine kanaler et sted, s\u00e5 du kan n\u00e5 kunden p\u00e5 det helt rigtige tidspunkt, p\u00e5 den helt rigtige platform \u2013 med det helt rigtige budskab.\nEmails, SMS, Web, App og Sociale Medier kan alle integreres og eksekveres direkte i MarketingPlatform. Skal kunden have en SMS, n\u00e5r v\u00e6rkstedet er f\u00e6rdig med bilen, eller skal inaktive kunder automatisk se jeres Facebook remarketing kampagne?\nDu beslutter hvordan og hvorn\u00e5r kunden skal n\u00e5s \u2013 MarketingPlatform klarer resten.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/gradient-circle-right.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;60px||||false|false&#8221; custom_padding_tablet=&#8221;10px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; header_2_font=&#8221;|800|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221;]<h2>Email Marketing<\/h2>\n<p>Med MarketingPlatform laver du nemt flotte og effektive email kampagner. <\/p>\n<p>MarketingPlatform, g\u00f8r det nemt at bygge alt fra simple nyhedsbreve til avancerede kampagner, hvor kunden modtager individualiseret indhold, baseret p\u00e5 tidligere adf\u00e6rd, demografisk data samt data hentet fra eksterne systemer som ERP, POS og CRM systemer.<\/p>\n<p>Indhold kan hentes automatisk via feeds fra f.eks. Google Shopping ligesom emails automatisk kan sendes, hvis en kunde har fyldt en indk\u00f8bskurv online, men ikke gennemf\u00f8rt k\u00f8bet.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/03\/drag-drop-editor.png&#8221; title_text=&#8221;drag-drop-editor&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.3&#8243; width=&#8221;80%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/gradient-circle-left.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/03\/sms-campaigns.png&#8221; title_text=&#8221;sms-campaigns&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.5.3&#8243; width=&#8221;80%&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; header_2_font=&#8221;|800|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221;]<h2>SMS Marketing<\/h2>\n<p>Du kan bruge information fra dine kontakters profil i din SMS. SMS kan ogs\u00e5 anvendes i dine customer-journey flows, ligesom\u00a0dine \u00f8vrige systemer kan sende SMS beskeder gennem MarketingPlatform til f.eks bookingbekr\u00e6ftelser, notifikationer om take-away er klar, eller forsyningsselskaber der udsender alert meddelelser.<\/p>\n<p> Det er nemt at integrere ERP, CMS, CRM, Webshop eller et andet system.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/gradient-circle-right.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;60px||||false|false&#8221; custom_padding_tablet=&#8221;10px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; header_2_font=&#8221;|800|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221;]<h2>Web &amp; App<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/parametre.online\/36a426j99ka6l6i3fe0s.png\" width=\"0px\" height=\"0px\" alt=\" \" \/>Tracking funktionen i MarketingPlatform forbinder web, app og andre kanaler med MarketingPlatform.<\/p>\n<p><span>Funktionen h\u00e5ndterer tabt indk\u00f8bskurv (abandoned basket), produkter tilf\u00f8jet og fjernet fra indk\u00f8bskurven, trin i k\u00f8bsflowet (checkout steps), \u00f8vrige flows, visninger af produkter, mapping af produkter og kategorier og hvis du \u00f8nsker det, kan funktionen endvidere h\u00e5ndtere tracking af trafikken p\u00e5 \u00f8vrige sider, samt registrering af events som klik, play og download.<\/span><\/p>\n<p><span>Alle opsamlede handlinger kan anvendes til at skabe mulige segmenter og automatiske flows. Vi har med andre ord \u2013 gjort det nemt at kommunikere intelligent p\u00e5 baggrund af data.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/03\/web-and-app-channel.png&#8221; title_text=&#8221;web-and-app-channel&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.3&#8243; width=&#8221;91%&#8221; module_alignment=&#8221;right&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/gradient-circle-left.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/03\/social-channel.png&#8221; title_text=&#8221;social-channel&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.5.3&#8243; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||||false|false&#8221; custom_padding_tablet=&#8221;20px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; header_2_font=&#8221;|800|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221;]<h2>Sociale Medier<\/h2>\n<p>MarketingPlatform integrerer med de f\u00f8rende Sociale Medier, s\u00e5 du nemt &#8211; og helt automatisk &#8211; kan kommunikere med kunderne, p\u00e5 de platforme de befinder sig p\u00e5.<br \/> Eksempelvis kan v\u00e6lges at personer, der ikke reagerer p\u00e5 email markedsf\u00f8ring, automatisk flyttes til en Facebook remarketing kampagne.<br \/> P\u00e5 den m\u00e5de kan inaktive nyhedsbrevsmodtagere holdes varme indtil de igen er klar til at k\u00f8be hos jer.\u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/gradient-circle-right.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;60px||||false|false&#8221; custom_padding_tablet=&#8221;10px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; header_2_font=&#8221;|800|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221;]<h2>Data<\/h2>\n<p>MarketingPlatform integreres nemt med jeres andre datakilder, s\u00e5som ERP, webshop, CRM, POs systemer og meget mere. Vi har bygget en r\u00e6kke &#8216;Connectore&#8217;, som g\u00f8r det nemt at integrere &#8211; helt uden kodning.<\/p>\n<p>Det er naturligvis ogs\u00e5 muligt at forbinde MarketingPlatform via API og webhooks.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/03\/data-channel.png&#8221; title_text=&#8221;data-channel&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.3&#8243; width=&#8221;80%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;ressourcer-signup&#8221; _builder_version=&#8221;4.5.3&#8243; background_color=&#8221;#dee7f1&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;60px&#8221; global_module=&#8221;19033&#8243;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.3&#8243; background_color=&#8221;#152872&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px|20px|50px|20px|false|false&#8221; custom_padding_phone=&#8221;40px||||false|false&#8221; border_radii=&#8221;on|22px|22px|22px|22px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221;]<h2>Pr\u00f8v MarketingPlatform gratis i 14 dage<\/h2>\n<p><span style=\"color:#fff;\">Pr\u00f8veperioden er gratis, helt uforpligtende og udl\u00f8ber efter 14 dage, hvis du ikke \u00f8nsker at forts\u00e6tte.<br \/>\nVed tilmelding modtager du samtidig vores uddannelsesflow p\u00e5 en serie af mails \u2013 og vores nyhedsbrev.<\/span>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221;]<a href=\"https:\/\/marketingplatform.com\/da\/book-emailplatform-demo\/\"><div class=\"bookdemobtn\">Book demo<\/div><\/a><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/marketingplatform.com\/da\/gratis-proeveversion\/\"><div class=\"signupbtn\" style=\"background: #fd9a1b;\">Pr\u00f8v os gratis<\/div><\/a><!-- [et_pb_line_break_holder] --><div class=\"clearfix\"><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel Marketing Med MarketingPlatform\u00a0 samler du alle dine kanaler et sted, s\u00e5 du kan n\u00e5 kunden p\u00e5 det helt rigtige tidspunkt, p\u00e5 den helt rigtige platform \u2013 med det helt rigtige budskab. Emails, SMS, Web, App og Sociale Medier kan alle integreres og eksekveres direkte i MarketingPlatform. Skal kunden have en SMS, n\u00e5r v\u00e6rkstedet er [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":409,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[18170,15356,12839,17985,4875,691,18167,18168,18145,4882,13988,4874,14801,8564,4873,629,7001,701,18169,18166],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/66189"}],"collection":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/comments?post=66189"}],"version-history":[{"count":11,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/66189\/revisions"}],"predecessor-version":[{"id":66384,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/66189\/revisions\/66384"}],"up":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/409"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/media?parent=66189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/categories?post=66189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/tags?post=66189"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/yst_prominent_words?post=66189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}