{"id":5946,"date":"2017-04-13T11:51:39","date_gmt":"2017-04-13T09:51:39","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=5946\/"},"modified":"2024-08-15T12:44:09","modified_gmt":"2024-08-15T10:44:09","slug":"externalcontent","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/da\/externalcontent\/","title":{"rendered":"External Content &#8211; automatisk indhold fra feeds"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; transparent_background=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>External Content<\/h1>\n<h4>Automatisk Indhold Fra Feeds<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignright image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/feed-1.png\" alt=\"feed-1\" width=\"337\" height=\"271\" \/>Indhold fra feeds kan anvendes til automatiserede email kampagner med MarketingPlatform. Indholdet hentes direkte fra din hjemmeside eller webshop. Designet ops\u00e6ttes i MarketingPlatform og kan anvendes direkte i kampagner, eller i dynamiske- og relevante indholdsblokke.<\/p>\n<p>Med funktionen Repeat Sending g\u00f8r det eksterne indhold MarketingPlatform til en fuldautomatisk kampagnemaskine.<\/p>\n<p>Sk\u00e6rmbilledet viser et RSS feed, der er placeret i et designmodul. Det tager f\u00e5 \u00f8jeblikke, at mappe designet med feedet. Designmodulet (i princippet blot standard HTML) er her et standardmodul fra vores drag-and-drop editor.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width_tablet=&#8221;1024px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/11\/verisure.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;92%&#8221; max_width_tablet=&#8221;65%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;6px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/03\/med24-logo.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;72%&#8221; max_width_tablet=&#8221;65%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/03\/danishcrown.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;68%&#8221; max_width_tablet=&#8221;62%&#8221; max_width_phone=&#8221;46%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-7px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/08\/cykelpartner.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;60%&#8221; max_width_phone=&#8221;45%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;8px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;3px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/10\/olivers-dk.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;75%&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;65%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignleft image-border\" title=\"\" src=\"..\/..\/wp-content\/uploads\/2017\/04\/mailplatform-integrationer.jpg\" alt=\"\" width=\"308\" height=\"206\" \/>Hvad g\u00f8r External Content<\/h4>\n<p>External Content, eller indhold fra feeds i en fordansket overs\u00e6ttelse, kan hente indhold fra et RSS, XML, Facebook eller Instagram feed, og g\u00f8re d<a href=\"https:\/\/marketingplatform.com\/da\/externalcontent\/\">et til<\/a> indhold i en email kampagne.<\/p>\n<p>Det betyder at dine artikler, fra feks WordPress, kan hentes automatisk ind i MarketingPlatform. Det samme g\u00e6lder for produkter fra en webshop som Adobe Commerce og andre, der underst\u00f8tter RSS produktfeeds.<\/p>\n<p>External Content indeholder et designlag, hvor indholdet fra feedet designes, en slags skabelon der ops\u00e6ttes een gang, og derefter kan anvendes i fremtidige kampagner.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignright image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/feed-2.png\" alt=\"feed-2\" width=\"327\" height=\"365\" \/>RSS som indhold i nyhedsbreve<\/h4>\n<p>RSS er et standard format, der anvendes af alle st\u00f8rre CMS l\u00f8sninger, webshops og andre online v\u00e6rkt\u00f8jer med behov for at udl\u00e6se data som et feed. MarketingPlatform rummer faktisk ogs\u00e5 et RSS feed, der kan udl\u00e6se sendte nyhedsbreve fra en given kontaktliste.<\/p>\n<p>Selvom RSS burde v\u00e6re en standard, findes den i en r\u00e6kke varianter. Vi har indbygget support for de varianter, vore kunder er st\u00f8dt p\u00e5. Det vil sige RSS formater fra alle systemer der har markedsandele i Danmark og resten af Europa.<\/p>\n<p>RSS formatet indeholder en overskrift, en br\u00f8dtekst, et link, en dato for publicering og ofte et billede. Alle disse felter bindes til et design, tag&#8217;et for designet inds\u00e6ttes i en kampagne, og dine automatiske kampagner baseret p\u00e5 feedet, er i princippet klar til udsendelse.<\/p>\n<p>I eksemplet fra NASA, har vi valgt at begr\u00e6nse br\u00f8dteksten til 200 karakterer. Det er valgfrit for alle felter med tekst.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid image-border alignleft wp-image-6955 size-full\" src=\"..\/..\/wp-content\/uploads\/2017\/04\/feed-3.png\" alt=\"\" width=\"305\" height=\"704\" srcset=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/feed-3.png 305w, https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/feed-3-130x300.png 130w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/>XML har mange flere muligheder<\/h4>\n<p>Modsat RSS feeds er XML feeds ikke begr\u00e6nset af bestemte felter.<\/p>\n<p>Her bestemmer feed ejeren, feks leverand\u00f8ren af din webshop, hvilke felter der er til r\u00e5dighed.<\/p>\n<p>MarketingPlatform l\u00e6ser XML feedet og lader dig v\u00e6lge de felter, du \u00f8nsker skal indg\u00e5 i External Content designet.<\/p>\n<p>Princippet med at inds\u00e6tte felterne fra feedet i en skabelon, er de samme som med et RSS feed.<\/p>\n<p>Mulighederne med et XML er blot ikke begr\u00e6nsede til f\u00e5 felter.<\/p>\n<p>Ved at lade MarketingPlatform hente en variant af XML feedet, afh\u00e6ngig af v\u00e6rdier p\u00e5 den enkelte modtager i systemet, kan indholdet tilpasses den enkelte.<\/p>\n<p>Flere kunder anvender funktionen Update Profile, til at registrere modtagernes interesser ud fra deres klik-adf\u00e6rd.<\/p>\n<p>Den v\u00e6rdi kan tilf\u00f8jes URL&#8217;en til feedet, og feedet kan feks levere kategorien jeans til den f\u00f8rste modtager, toppe til den anden modtager og bluser til en tredje modtager.<\/p>\n<p>Modtagere uden v\u00e6rdi i feltet, der anvendes som pr\u00e6ference, kan f\u00e5 et default feed med lidt forskellige produkter.<\/p>\n<p>Kombineres variable feeds med funktionerne Dynamic Content og Relevant Content bliver mulighederne mangedoblet.<\/p>\n<p>Bed om en personlig gennemgang, der tager udgangspunkt i dine data.<\/p>\n<p>Det vil v\u00e6re for omfangsrigt at beskrive i generelle termer.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid image-border alignright wp-image-6956 size-medium\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/feed-4-300x124.png\" alt=\"\" width=\"300\" height=\"124\" srcset=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/feed-4-300x124.png 300w, https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/feed-4.png 641w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Feeds fra Facebook til nyhedsbreve<\/h4>\n<p>Facebook kan levere et feed fra alle offentlige sider. Vi har fokuseret feedet omkring den type sider, der anvendes til firmaprofiler p\u00e5 Facebook.<\/p>\n<p>Det eneste du beh\u00f8ver er, at kopiere URL&#8217;en fra din Facebook side ind i External Content, dern\u00e6st klarer teknikken resten. Som ved de \u00f8vrige typer af feeds mappes indholdet fra Facebook med det \u00f8nskede design.<\/p>\n<p>Derefter kan dine nyhedsbreve indeholde det \u00f8nskede antal opslag fra din Facebook side.<\/p>\n<p>Siden du \u00f8nsker at anvende skal v\u00e6re offentlig tilg\u00e6ngelig. Designmulighederne med et Facebook feed er desv\u00e6rre en smule begr\u00e6nsede, grundet restriktioner fra Facebook.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Instagram feeds i dine kampagner<\/h4>\n<p>Instagram leverer et solidt feed fra alle deres offentlige sider. Som med Facebook feedet, skal URL&#8217;en til Instagram siden blot kopieres ind i MarketingPlatform.<\/p>\n<p>Designet mappes med feedet og dern\u00e6st inds\u00e6ttes i en eller flere kampagner.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignleft image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/05\/repeat-sending.png\" alt=\"repeat-sending\" width=\"600\" height=\"255\" \/><br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Med Feeds og External Content er indholdet dugfriskt<\/h4>\n<p>F\u00e6lles for alle typer feeds er, at MarketingPlatform tager det friske indhold, p\u00e5 det tidspunkt hvor kampagnen sendes. Dermed bliver det langt lettere, at udsende multi-channel kampagner, hvor indholdet er afstemt mellem feks webshop, bannere og nyhedsbreve.<\/p>\n<p>MarketingPlatform holder \u00f8je med de feeds, der er opsat i systemet. Det nyder funktionen Repeat Sending godt af. Den kan udsende en kampagne p\u00e5 et bestemt tidspunkt, med et filter for \u00e6ndringer i External Content feeds, der er i kampagnerne til udsendelse. Med andre ord kan Repeat Sending undlade at udsende en kampagne, hvis der ikke er udskiftet et bestemt antal produkter eller artikler i de tilknyttede feeds. L\u00e6s mere om de automatiske udsendelser med Repeat Sending <a href=\"https:\/\/marketingplatform.com\/da\/repeatsending-automatiske-kampagner\/\">her<\/a>.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;ressourcer-signup&#8221; _builder_version=&#8221;4.11.2&#8243; background_color=&#8221;#dee7f1&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;60px&#8221; global_module=&#8221;19033&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.22.1&#8243; background_color=&#8221;#152872&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px|20px|50px|20px|false|false&#8221; custom_padding_phone=&#8221;40px||||false|false&#8221; border_radii=&#8221;on|22px|22px|22px|22px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Pr\u00f8v MarketingPlatform gratis i 14 dage<\/h2>\n<p><span style=\"color:#fff;\">Pr\u00f8veperioden er gratis, helt uforpligtende og udl\u00f8ber efter 14 dage, hvis du ikke \u00f8nsker at forts\u00e6tte.<br \/>\nVed tilmelding modtager du samtidig vores uddannelsesflow p\u00e5 en serie af mails \u2013 og vores nyhedsbrev.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/da\/book-emailplatform-demo\/\"><\/p>\n<div class=\"bookdemobtn\" id=\"bookdemodkbox\">Book demo<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/marketingplatform.com\/da\/gratis-proeveversion\/\"><\/p>\n<div class=\"signupbtn\" id=\"tryusdkbox\">Pr\u00f8v os gratis<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>External Content Automatisk Indhold Fra Feeds Indhold fra feeds kan anvendes til automatiserede email kampagner med MarketingPlatform. Indholdet hentes direkte fra din hjemmeside eller webshop. Designet ops\u00e6ttes i MarketingPlatform og kan anvendes direkte i kampagner, eller i dynamiske- og relevante indholdsblokke. Med funktionen Repeat Sending g\u00f8r det eksterne indhold MarketingPlatform til en fuldautomatisk kampagnemaskine. Sk\u00e6rmbilledet [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<img class=\"scale-with-grid alignright\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/externalcontent-mailplatform-mapfeed.png\" alt=\"\" width=\"337\" height=\"271\" \/>Indhold fra feeds kan anvendes til automatiserede email kampagner med MailPlatform. Indholdet hentes direkte fra din hjemmeside eller webshop. Designet ops\u00e6ttes i MailPlatform og kan anvendes direkte i kampagner, eller i dynamiske- og relevante indholdsblokke.\r\n\r\nMed funktionen Repeat Sending g\u00f8r det eksterne indhold MailPlatform til en fuldautomatisk kampagnemaskine.\r\n\r\nSk\u00e6rmbilledet viser et RSS feed, der er placeret i et designmodul. Det tager f\u00e5 \u00f8jeblikke, at mappe designet med feedet. Designmodulet (i princippet blot standard HTML) er her et standardmodul fra vores drag-and-drop editor.\r\n<br><\/br>\r\n<img class=\"full-width\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailplatform-referencer-small.png\" alt=\"\" border=\"0\" \/>\r\n<br><\/br>\r\n<img class=\"scale-with-grid alignleft\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailplatform-integrationer.jpg\" alt=\"\" width=\"308\" height=\"206\" \/><strong>Hvad g\u00f8r External Content<\/strong>\r\n\r\nExternal Content, eller indhold fra feeds i en fordansket overs\u00e6ttelse, kan hente indhold fra et RSS, XML, Facebook eller Instagram feed, og g\u00f8re det til indhold i en email kampagne.\r\n\r\nDet betyder at dine artikler, fra feks Wordpress, kan hentes automatisk ind i MailPlatform. Det samme g\u00e6lder for produkter fra en webshop som Magento og andre, der underst\u00f8tter RSS produktfeeds.\r\n\r\nExternal Content indeholder et designlag, hvor indholdet fra feedet designes, en slags skabelon der ops\u00e6ttes een gang, og derefter kan anvendes i fremtidige kampagner.\r\n\r\n<br><\/br>\r\n\r\n<img class=\"scale-with-grid alignright\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/externalcontent-mailplatform-nasa-rss.png\" alt=\"\" width=\"327\" height=\"365\" \/><strong>RSS som indhold i nyhedsbreve<\/strong>\r\n\r\nRSS er et standard format, der anvendes af alle st\u00f8rre CMS l\u00f8sninger, webshops og andre online v\u00e6rkt\u00f8jer med behov for at udl\u00e6se data som et feed. MailPlatform rummer faktisk ogs\u00e5 et RSS feed, der kan udl\u00e6se sendte nyhedsbreve fra en given kontaktliste.\r\n\r\nSelvom RSS burde v\u00e6re en standard, findes den i en r\u00e6kke varianter. Vi har indbygget support for de varianter, vore kunder er st\u00f8dt p\u00e5. Det vil sige RSS formater fra alle systemer der har markedsandele i Danmark og resten af Europa.\r\n\r\nRSS formatet indeholder en overskrift, en br\u00f8dtekst, et link, en dato for publicering og ofte et billede. Alle disse felter bindes til et design, tag'et for designet inds\u00e6ttes i en kampagne, og dine automatiske kampagner baseret p\u00e5 feedet, er i princippet klar til udsendelse.\r\n\r\nI eksemplet fra NASA, har vi valgt at begr\u00e6nse br\u00f8dteksten til 200 karakterer. Det er valgfrit for alle felter med tekst.\r\n<br><\/br>\r\n<img class=\"scale-with-grid alignleft\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/externalcontent-mailplatform-xmlmapping.png\" alt=\"\" width=\"354\" height=\"336\" \/><strong>XML har mange flere muligheder<\/strong>\r\n\r\nModsat RSS feeds er XML feeds ikke begr\u00e6nset af bestemte felter. Her bestemmer feed ejeren, feks leverand\u00f8ren af din webshop, hvilke felter der er til r\u00e5dighed.\r\n\r\nMailPlatform l\u00e6ser XML feedet og lader dig v\u00e6lge de felter, du \u00f8nsker skal indg\u00e5 i External Content designet. Princippet med at inds\u00e6tte felterne fra feedet i en skabelon, er de samme som med et RSS feed. Mulighederne med et XML er blot ikke begr\u00e6nsede til f\u00e5 felter.\r\n\r\nVed at lade MailPlatform hente en variant af XML feedet, afh\u00e6ngig af v\u00e6rdier p\u00e5 den enkelte modtager i systemet, kan indholdet tilpasses den enkelte. Flere kunder anvender funktionen Update Profile, til at registrere modtagernes interesser ud fra deres klik-adf\u00e6rd. Den v\u00e6rdi kan tilf\u00f8jes URL'en til feedet, og feedet kan feks levere kategorien jeans til den f\u00f8rste modtager, toppe til den anden modtager og bluser til en tredje modtager. Modtagere uden v\u00e6rdi i feltet, der anvendes som pr\u00e6ference, kan f\u00e5 et default feed med lidt forskellige produkter.\r\n\r\nKombineres variable feeds med funktionerne Dynamic Content og Relevant Content bliver mulighederne mangedoblet. Bed om en personlig gennemgang, der tager udgangspunkt i dine data. Det vil v\u00e6re for omfangsrigt at beskrive i generelle termer.\r\n<br><\/br>\r\n<img class=\"scale-with-grid alignright\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/externalcontent-mailplatform-facebook.png\" alt=\"\" width=\"225\" height=\"225\" \/><strong>Feeds fra Facebook til nyhedsbreve<\/strong>\r\n\r\nFacebook kan levere et feed fra alle offentlige sider. Vi har fokuseret feedet omkring den type sider, der anvendes til firmaprofiler p\u00e5 Facebook.\r\nDet eneste du beh\u00f8ver er, at kopiere URL'en fra din Facebook side ind i External Content, dern\u00e6st klarer teknikken resten. Som ved de \u00f8vrige typer af feeds mappes indholdet fra Facebook med det \u00f8nskede design.\r\n\r\nDerefter kan dine nyhedsbreve indeholde det \u00f8nskede antal opslag fra din Facebook side.\r\n\r\nSiden du \u00f8nsker at anvende skal v\u00e6re offentlig tilg\u00e6ngelig. Designmulighederne med et Facebook feed er desv\u00e6rre en smule begr\u00e6nsede, grundet restriktioner fra Facebook.\r\n<br><\/br>\r\n<h2>Pr\u00f8v MailPlatform gratis -\u00a0og f\u00e5 succes med dine nyhedsbreve<\/h2>\r\n<h3>Du tilmelder dig p\u00e5 10\u00a0sekunder - uden brug af kreditkort - skriv trygt din email i feltet herunder<\/h3>\r\nBlandt kunderne, der anvender MailPlatform til at forbedre deres kommunikation, er Applus, Bauhaus, Billetlugen, CBS, \u00a0EGMONT, Gallup, Jensens B\u00f8fhus, Kop & Kande, LEGO, Leo Pharma, Lions, Merck, Mr., Sampension, UNICEF og \u00c6ldresagen.\r\n<br><\/br>\r\n[widget id=\"text-183\"]\r\n<br><\/br>\r\n<strong>Instagram feeds i dine kampagner<\/strong>\r\n\r\nInstagram leverer et solidt feed fra alle deres offentlige sider. Som med Facebook feedet, skal URL'en til Instagram siden blot kopieres ind i MailPlatform. Designet mappes med feedet og dern\u00e6st inds\u00e6ttes i en eller flere kampagner.\r\n<br><\/br>\r\n<img class=\"scale-with-grid alignleft\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/resend4-mailplatform-1.png\" alt=\"\" width=\"447\" height=\"190\" \/><strong>Med feeds og External Content er indholdet dugfriskt<\/strong>\r\n\r\nF\u00e6lles for alle typer feeds er, at MailPlatform tager det friske indhold, p\u00e5 det tidspunkt hvor kampagnen sendes. Dermed bliver det langt lettere, at udsende multi-channel kampagner, hvor indholdet er afstemt mellem feks webshop, bannere og nyhedsbreve.\r\n\r\nMailPlatform holder \u00f8je med de feeds, der er opsat i systemet. Det nyder funktionen Repeat Sending godt af. Den kan udsende en kampagne p\u00e5 et bestemt tidspunkt, med et filter for \u00e6ndringer i External Content feeds, der er i kampagnerne til udsendelse. Med andre ord kan Repeat Sending undlade at udsende en kampagne, hvis der ikke er udskiftet et bestemt antal produkter eller artikler i de tilknyttede feeds. L\u00e6s mere om de automatiske udsendelser med Repeat Sending her.","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[174,4907,4872,4920,1193,1185,1183,603,1187,1190,4877,1189,1186,1188,1184,4874,4871,1192,4881,1191],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/5946"}],"collection":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/comments?post=5946"}],"version-history":[{"count":5,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/5946\/revisions"}],"predecessor-version":[{"id":238141,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/5946\/revisions\/238141"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/media?parent=5946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/categories?post=5946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/tags?post=5946"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/yst_prominent_words?post=5946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}